Slide 1: Xiaomi Corporation Q1 2022 Results Announcement
Xiaomi Corporation Q1 2022 Results Announcement
Slide 2: Disclaimer
By attending the meeting where this presentation is made, or by reading the presentation materials, you agree to be bound by the following limitations: The information in this presentation has been prepared by representatives of Xiaomi Corporation (the “Company”, and together with its subsidiaries,
Slide 3: Q1 2022 Overall Performance
Q1 2022 Overall Performance Leading Smartphone Robust Financial Performance Market Position Revenue Adjusted Net Profit1 RMB RMB #3 12.6% Global Global 73.4 billion 2.9 billion Market Share Ranking2 Market Share2 Including expenses related to smart EV and other new initiatives RMB425 million Growing
Slide 4: Smartphone Shipments Ranked No.3 Globally in Q1 2022
Smartphone Shipments Ranked No.3 Globally in Q1 2022 Vendor Q1 2022 Shipments (Million Units) Q1 2022 Market Share Shipments YoY Growth Samsung 73.7 23.7% -3.7% Apple 56.5 18.2% 7.8% Xiaomi 39.2 12.6% -19.8% OPPO 29.0 9.3% -26.7% vivo 25.1 8.1% -30.2% Others 87.7 28.1% -7.0% Total 311.2 100.0% -10.5
Slide 5: Strengthened Premium Smartphone Position
Strengthened Premium Smartphone Position Mainland China Global Smartphone ASP RMB RMB4,000-6,000 Android No.1 Smartphone Category2 1,189 Smartphone Models with 1,098 No.1 Snapdragon® 8 Gen 1 Mobile Platform2 1,040 Overseas Premium Smartphone Brand3 Top 3 in Europe 2020 2021 Q1 2022 Xiaomi 12 Series
Slide 6: Top-ranked Smartphone Performances
Top-ranked Smartphone Performances China Telecom China Unicom No.1 Performance across All Price Segments in a 5G Smartphone Performance Assessment by China Telecom No.1 Performance across Multiple Price Segments in a Smartphone Handset Quality Assessment by China Unicom Top 3 5G Communication Capabi
Slide 7: R&D Expenses Reached RMB3.5 billion in Q1 2022
R&D Expenses Reached RMB3.5 billion in Q1 2022 R&D Expenses RMB Billions Number of Granted Patents Number of R&D Employees1 Globally1 26,000+ >44% Number of Patent Applications Globally1 of total employees1 16.0% 3.5 53,000+ 3.0 Imaging Technology Charging Technology Number of Granted Patents Number
Slide 8: Continued to Strengthen New Retail Strategy in Mainland China
Continued to Strengthen New Retail Strategy in Mainland China No.1 Smartphone Online Focus on Efficiency Improvement for Market Share in Mainland China 10,500+ Offline Stores2 Smartphone Online Market Share in Mainland China1 % Carrier Sales and Business Services 33.6% Penetration Integration 32.3%
Slide 9: Smartphones
Smartphones
Slide 10: Supply Chain Constraints, COVID-19 and Macroeconomic Headwinds, Mitigated by Strong ASP Growth
Supply Chain Constraints, COVID-19 and Macroeconomic Headwinds, Mitigated by Strong ASP Growth Smartphone Revenue In Q1 2022 RMB Billions Smartphone revenue reached RMB45.8 billion, 51.5 affected by supply chain constraints, COVID-19 45.8 and macroeconomic headwinds Smartphone shipments reached 38.5
Slide 11: New Flagship Smartphones Attracted New Users
New Flagship Smartphones Attracted New Users Mainland China MIUI MAU Millions Redmi K50 Xiaomi 12 Series Redmi K50 Pro 135.6 14.3% 118.6 % of New Users1 % of New Users2 50%+ 50%+ Q1 2021 Q1 2022 1 Based on Xiaomi 12 series, including Xiaomi 12, Xiaomi 12 Pro and Xiaomi 12X. From product sales launch
Slide 12: Xiaomi CIVI 1S: Continued to Attract Fashion-conscious Users
Xiaomi CIVI 1S: Continued to Attract Fashion-conscious Users ✓ Fashionable and colorful design with light weight ✓ Beauty-mode camera, equipped with eye- tracking algorithm ✓ Enhanced user experience in smoothness, display and battery life % of New Users1 50%+ 1 From product sales launch on April 21
Slide 13: Leadership Across All Major Markets
Leadership Across All Major Markets Q1 2022 Xiaomi Smartphone Market Share & Ranking Market Share Improved Compared with Q4 2021 No.3 19.7% Europe No.5 13.9% Mainland China No.3 12.5% No.3 Middle East 15.2% South East No.3 No.3 Asia 13.9% 6.3% Latin America Africa No.1 21.0% India Source: Canalys, b
Slide 14: Smartphone Market Share Ranked Top 3 in 49 Markets and Top 5 in 68
Smartphone Market Share Ranked Top 3 in 49 Markets and Top 5 in 68 Markets in Q1 2022 No.1 India Peru Colombia Nepal Ukraine Belarus Russia No.2 Spain Italy Greece Portugal Chile Turkey Poland Romania Hungary Bulgaria Ecuador Slovakia Croatia Vietnam Malaysia Laos Myanmar Serbia Latvia Lithuania Kuw
Slide 15: Continued Expansion of Overseas Carrier Markets
Continued Expansion of Overseas Carrier Markets Market Share of Carrier Channels in Europe1 Market Share of Carrier Channels in Latin America1 16.8% 17.0% 17.7% 12.3% 7.9% 4.6% 2020 2021 Q1 2022 2020 2021 Q1 2022 Overseas Smartphone Shipments Through Smartphone Shipments Through Carrier Channels in
Slide 16: AIoT
AIoT
Slide 17: Record High IoT and Lifestyle Products Gross Margin
Record High IoT and Lifestyle Products Gross Margin IoT and Lifestyle Products Revenue RMB Billions In Q1 2022, IoT and lifestyle products revenue reached RMB19.5 billion, up 6.8% 19.5 6.8% YoY 18.2 IoT and lifestyle products gross margin reached 15.6% in Q1 2022, up 1.1% YoY, a record high Q1 2021
Slide 18: Global Leading Consumer AIoT Platform
Global Leading Consumer AIoT Platform 478.1 million 9.5 million 115.3 million 65.8 million Connected Devices1 Users with 5 or More Devices AI Assistant MAU2 Mi Home App MAU2 Up 36.2% YoY Connected to Xiaomi’s AIoT Platform1 Up 23.9% YoY Up 33.8% YoY Up 38.7% YoY 1 As of March 31, 2022, excluding sma
Slide 19: Smart TV: Maintained Leadership in Mainland China
Smart TV: Maintained Leadership in Mainland China Global Smart TV Shipments in Q1 2022 3.0 million, up 15%+ YoY Ranked Top 5 Globally1 No.1 No.1 TV Brand Smart TV Brand in Mainland China in India for 13 Consecutive for 15 Consecutive Quarters1 Quarters2 TV Internet Services Revenue Reached a Record
Slide 20: White Goods: Continued to Penetrate High-end Market
White Goods: Continued to Penetrate High-end Market Revenue of White Goods1 Grew by 25%+ YoY in Q1 2022 Air Conditioners Refrigerators Mijia 630L Super Refrigerator Crystal Edition Smart Air Conditioner with Ventilation Vertical 3 HP2 Offering a large capacity of 630 liters, a low noise Equipped wit
Slide 21: Pad: Xiaomi Pad 5 Series Well Received Globally
Pad: Xiaomi Pad 5 Series Well Received Globally Global Shipments Exceeded 2 million Since Launched in August 2021 Ranked Top 3 in Mainland China1 in Q1 2022 1 According to Canalys, by shipments in Q1 2022 21
Slide 22: Wearables: Leading Brand Globally and in Mainland China
Wearables: Leading Brand Globally and in Mainland China TWS Global Shipments1 No.3 Mainland China Shipments1 No.2 1 According to Canalys, by shipments in Q1 2022 22
Slide 23: Internet Services
Internet Services
Slide 24: Global MIUI MAU Reached 529.1 million and Mainland China MIUI MAU Reached 135.6 million
Global MIUI MAU Reached 529.1 million and Mainland China MIUI MAU Reached 135.6 million in Q1 2022 YoY % Global MIUI MAU 24.4% Millions 529.1 508.9 20.3 485.9 23.0 453.8 32.1 Global MIUI MAU1 reached 529.1 million, a 425.3 28.5 record high, YoY growth of 103.8 million Mainland China MIUI MAU1 reache
Slide 25: Internet Services Revenue Maintained Robust Growth
Internet Services Revenue Maintained Robust Growth Internet Services Revenue RMB Billions 8.2% In Q1 2022, internet services revenue YoY % 7.1 reached RMB7.1 billion, up 8.2% YoY 6.6 1.5 -7.6% Advertising revenue increased by 16.2% 1.6 1.1 3.0% YoY 1.1 Gaming revenue maintained continuous 4.5 16.2%
Slide 26: Overseas Internet Services Revenue Contribution Percentage Reached Record High
Overseas Internet Services Revenue Contribution Percentage Reached Record High Overseas Internet Services Revenue Overseas internet services revenue as % of Total Internet Services Revenue reached RMB1.6 billion, up 71.1% YoY in Q1 2022, accounting for 21.9% of 21.5% 21.9% total internet services re
Slide 27: Multiple Monetization Engines Driving Advertising Revenue Growth
Multiple Monetization Engines Driving Advertising Revenue Growth • Mainland China revenue maintained stable YoY growth thanks to our diversified customer Performance-based base and higher monetization efficiency and Brand Ads • Stronger capability of content and service operations in overseas market
Slide 28: Growth in TV Internet Services Revenue in Mainland China
Growth in TV Internet Services Revenue in Mainland China Q1 2022 TV Internet Services Revenue Accounted for ~15% of Total Internet Services Revenue in Mainland China TV VAS1 Q1 2022 TV VAS1 revenue reached a record high ✓ Strategic collaboration with various content providers ✓ Enriched user scenari
Slide 29: Financials
Financials
Slide 30: Quarterly Revenue by Region and Segment
Quarterly Revenue by Region and Segment Total Revenue Total Revenue by Region, Q1 2022 RMB Billions RMB Billions 51.1% 76.9 73.4 73.4 48.9% Mainland China Overseas Q1 2021 Q1 2022 Smartphones Revenue IoT and Lifestyle Products Revenue Internet Services Revenue RMB Billions RMB Billions RMB Billions
Slide 31: Quarterly Gross Margin by Segment
Quarterly Gross Margin by Segment Overall 18.4% 17.1% 17.3% Q1 2021 Q4 2021 Q1 2022 Smartphones IoT and Lifestyle Products Internet Services 12.9% 15.6% 72.4% 76.1% 14.5% 70.8% 10.1% 9.9% 13.0% Q1 2021 Q4 2021 Q1 2022 Q1 2021 Q4 2021 Q1 2022 Q1 2021 Q4 2021 Q1 2022 31
Slide 32: Continue to Invest in R&D
Continue to Invest in R&D Operating Expense Ratio 13.4% 13.6% Operating expense ratio was 13.6% in 10.6% Q1 2022 with increased investment in R&D, including expenses related to smart EV and other new initiatives of RMB425 million 3.9% 4.5% 4.8% Q1 2021 Q4 2021 Q1 2022 R&D expense ratio 32
Slide 33: Streamlined Business Units to Drive Business Synergies and Improve Operating Efficiency
Streamlined Business Units to Drive Business Synergies and Improve Operating Efficiency Software Department1 and Youpin E-commerce Group IT Department and Wearables Business Department Data Services Platform Department2 Smartphone Department China Region Business Group IT Department 1 Software and E
Slide 34: Strong Cash Position
Strong Cash Position Cash Resources1 RMB Billions 108.0 106.0 95.0 Our cash resources reached approximately RMB95.0 billion 2020 2021 Q1 2022 1 Including (i) cash and cash equivalents, (ii) restricted cash, (iii) short-term bank deposits, (iv) short-term investments measured at fair value through pr
Slide 35: ESG
ESG
Slide 36: 2021 ESG Report Published (4th Consecutive Year)
2021 ESG Report Published (4th Consecutive Year) 2021 Greenhouse gas emission data are verified by British Standards Institution (BSI) 36
Slide 37: Environmental Targets
Environmental Targets Energy Greenhouse Gas (“GHG”) The energy consumption per capita of self-operated office parks The GHG emissions per capita of our self-operated office parks will be reduced by 5% in 2026, against the 2020 level. will be reduced by 4.5% in 2026, against the 2020 level. Waste Wat
Slide 38: Giving back to Our Community
Giving back to Our Community Talent Development RMB10 million Xiaomi Sports Scholarship1 Established in January 2022 to facilitate the all-round development of teenage athletes Peking University Xiaomi Innovation Fund2 Established in April 2022 to promote cutting-edge research and technology innovat
Slide 39: Earthquake Early Warning Function Launched in Indonesia
Earthquake Early Warning Function Launched in Indonesia Earthquake Early Warning (“EEW”) Immediately notify users of the seismic intensity and the location of the earthquake when it occurs nearby, if the feature is turned on Preserve life-saving time for affected residents to make the most effective
Slide 40: IR@xiaomi.com https://ir.mi.com/
IR@xiaomi.com https://ir.mi.com/