Slide 1: Investor Presentation Q4 2024
Investor Presentation Q4 2024 February 19, 2025
Slide 2: Forward Looking Statements, Non-GAAP Measures
Forward Looking Statements This presentation contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of Perion. The words “will,” “believe,” “
Slide 3: One.Perion
xX 5 S63 One.Perion
Slide 4: The technology partner helping brands, retailers and agencies
The technology partner helping brands, retailers and their agencies, get better results with their marketing investments.
Slide 5: The ~$700b Advertising Challenge
YouTube Google 1 The ~$700b Meta DOOH Advertising Bing Spotify Challenge Open Web Advertiser Pinterest CMOs are navigating a fragmented universe of screens, Netflix TikTok creative formats, and placements, Amazon trying to connect the dots and Apple CTV drive business results. Reddit 1 Source: eMark
Slide 6: Perion One: Unify. Simplify. Amplify.
Advanced AI-driven Perion One performance, automating optimization at scale Unify. Increased efficiency, Greater economics, Simplify. removing execution friction and redundancies enabling every advertising dollar spent to be optimized Amplify. Smarter supply path, enriching DSPs & SSPs with premium
Slide 7: Advanced AI to Infuse Personalized Messaging For Every Brand Moment
Advanced AI to Infuse Personalized Messaging Weather triggered Localized For Every Brand Moment promotions personalization Instant appointment scheduling Local Offers Nearby locations Real-time Real-time countdown AI-audio delivering promotions promotions clock seasonal specials
Slide 8: First look at Perion One
First look at Perion One. The Platform for creative, insights and programming of a brand’s next great advertising moment…
Slide 9: Our Technology Enables Brands to Seize Every Advertising Moment
Our Technology Enables Brands to Seize Every Advertising Moment Social Podcast On the road Desktop Mobile Desktop Parking In-store TV Dynamic Wave AI XL Dynamic Direct response In-article Retail focused Interactive High Impact High Impact Ad Video Ad Audio Ads DOOH Video Ad Search Ad Video ad DOOH A
Slide 10: Exceptional Management Team of Industry Visionaries
Exceptional Management Team of Industry Visionaries Tal Jacobson Kenny Lau Mina Naguib Stephen Yap Erin McCallion Chief Executive Officer Chief Product Officer Chief Technology Officer Chief Revenue Officer Chief Marketing Officer Jonathan Saada Amit Gelber Adi Zackai Mates Elad Tzubery Maoz Sigron
Slide 11: Why We Exist and Where We are Going
Why We Exist and Where We are Going Vision: Mission: To be the catalyst for a world We make digital advertising more where advertising greatness is effective by building adaptable realized, empowering brands to technologies that continuously reach their full potential and connect the dots between pe
Slide 12: A Trusted Partner of The Most Recognized Brands & Agencies
A Trusted Partner of The Most Recognized Brands & Agencies
Slide 13: Global Reach, Proven Results
Global Reach, Powering Advertising Across the Path to Purchase Proven Results High Impact Video Retail Media Display Audio Social CTV DOOH Advanced Technology 34 Markets Dynamic Creative Device Graph SORT®, AI-powered Optimization audience segmentation Industry Certifications Publicly traded on 90%
Slide 14: Flexible Activations & Integrations with Leading Partners
With Flexible Activations & Integrations with Leading Partners DSPs DMPs Proprietary SSPs Tech & AI SORT® Ad Builder Ad Dynamic Publisher Audience Server Creative Platform Targeting MEASUREMENT
Slide 15: Perion's Supply Path partners
Perion’s Supply Path partners: Ensuring Brands Appear In The Right Context 1 Web CTV/Video DOOH Audio 1 A selection of inventory across Perion’s XXX+ supply partners
Slide 16: Perion's Supply Path: Optimizing inventory for maximum revenue
Premium, Unique Demand Easy & Flexible Perion’s Supply Path: Integrations Optimizing inventory for maximum revenue and impact Display & Video Bidder Quality And Compliance: IAB, CBA, TAG
Slide 17: Key Growth Engines Continued Momentum in 2024
Key Growth Engines Continued Momentum in 2024 50% YoY Revenue Growth 30% YoY Revenue Growth 62% YoY Revenue Growth Digital Out-of-Home1 CTV Retail Media 1 On a proforma basis
Slide 18: Our DOOH Success
Our DOOH Success DOOH by Perion Digital Out-of-Home Ad Spending 50% YoY Growth1 ($ Million) US, 2023-2028 ($ Billion) Source: eMarketer data, November 2024 – 9.5% CAGR 1 On a proforma basis 18
Slide 19: Our CTV Success
Our CTV Success CTV by Perion CTV Ad Spending 30% YoY Growth ($ Million) US, 2023-2028 ($ Billion) Source: eMarketer data, November 2024– 14.9% CAGR 19
Slide 20: Our Retail Media Success
Our Retail Media Success Adoption of our technology with Retailers Retail Media by Perion Omnichannel Retail Media Ad Spending 62% YoY Growth ($ Million) US, 2023-2028 ($ Billion) Source: eMarketer data, November 2024 – 17.9% CAGR 20
Slide 21: Perion by Channels Q4 2024
Perion by Channels Q4 / 2024 CTV Search DOOH Q4 2024 Web
Slide 22: Financial Results & Outlook
Financial Results & Outlook
Slide 23: FY 2024 Financial Highlights
FY 2024 Financial Highlights Revenue Adjusted EBITDA1 GAAP Net Non-GAAP Net Cash Flow from Net Cash2 Income Income1 Operations $498.3M $50.9M $12.6M $64.0M $6.9M $373.3M 10% Margin Diluted GAAP EPS: Diluted Non-GAAP Adjusted Free Cash 24% ex-TAC Margin $0.25 EPS: $1.27 Flow1: $16.6M 1 Non-GAAP metri
Slide 24: Q4 2024 Financial Highlights
Q4 2024 Financial Highlights Revenue Adjusted EBITDA1 GAAP Net Income Non-GAAP Net Cash Flow from Income1 Operations $129.6M $15.5M $4.9M $16.1M $4.3M 12% Margin Diluted GAAP EPS: $0.11 Diluted Non-GAAP EPS: 28% ex-TAC Margin $0.33 1 Non-GAAP metrics. Please see the Appendix to this presentation for
Slide 25: Revenue ($M)
Revenue (sm) Q4'22 Q4'23 Q4'24 2022 2023 2024
Slide 26: Advertising Solutions Revenue ($M)
Advertising Solutions Revenue ($M) DOOH1 increased by 57% YoY, 27% of Advertising Solutions Vs. 13% LY DOOH1 increased by 50% YoY, 21% of Advertising Solutions Vs. 11% LY CTV increased by 10% YoY, 15% of Advertising Solutions Vs. 12% LY CTV increased by 30% YoY, 13% of Advertising Solutions Vs. 8% L
Slide 27: Search Revenue ($M)
Search Revenue ($M) 6.3 million Average Daily Searches 15.3 million Average Daily Searches 36 Publishers 87 Publishers
Slide 28: Contribution ex-TAC
Contribution ex-TAC1 1 Calculated as Contribution ex-TAC to Revenue. Non-GAAP metrics. Please see the Appendix to this presentation for a reconciliation of each to the nearest GAAP metric.
Slide 29: Adjusted EBITDA ($M)
Adjusted EBITDA1 ($M) Adjusted EBITDA/Revenue Adjusted EBITDA/Contribution ex-TAC 23% 23% 23% 59% 21% 55% 55% 49% 12% 10% 28% 24% 1 Non-GAAP metrics. Please see the Appendix to this presentation for a reconciliation of each to the nearest GAAP metric.
Slide 30: Q4 2024 GAAP/Non-GAAP Net Income ($M)
Q4 2024 GAAP/Non-GAAP1 Net Income ($M) GAAP Net Income Non-GAAP Net Income1 1 Non-GAAP metrics. Please see the Appendix to this presentation for a reconciliation of each to the nearest GAAP metric.
Slide 31: FY 2024 GAAP/Non-GAAP Net Income ($M)
FY 2024 GAAP/Non-GAAP1 Net Income ($M) GAAP Net Income Non-GAAP Net Income1 1 Non-GAAP metrics. Please see the Appendix to this presentation for a reconciliation of each to the nearest GAAP metric.
Slide 32: Q4 2024 Cash from Operations & Adjusted Free Cash Flow ($M)
Q4 2024 Cash from Operations & Adjusted Free Cash Flow1 ($M) Cash from Operations Adjusted Free Cash Flow1 1 Non-GAAP metrics. Please see the Appendix to this presentation for a reconciliation of each to the nearest GAAP metric.
Slide 33: FY 2024 Cash from Operations & Adjusted Free Cash Flow ($M)
FY 2024 Cash from Operations & Adjusted Free Cash Flow1 ($M) Cash from Operations Adjusted Free Cash Flow1 1 Non-GAAP metrics. Please see the Appendix to this presentation for a reconciliation of each to the nearest GAAP metric.
Slide 34: Net Cash ($M)
Net Cash1 ($M) 1 Includes cash, cash equivalents, short term deposits and marketable securities
Slide 35: Financial Outlook
Financial Outlook FY 2025 Outlook US$ M FY 2025 Guidance Revenue 400 - 420 Adjusted EBITDA1 40 - 42 Adjusted EBITDA/Revenue1 10%2 Adjusted EBITDA/ Contribution ex-TAC1 22%2 1 Contribution ex-TAC and Adjusted EBITDA are non-GAAP measures. See reconciliation of GAAP to non-GAAP measures at the appendi
Slide 36: Why Invest in Perion
Why Invest in Perion Large Growth Profitability & Cash Tech-Oriented Opportunity Generation1 Strong focus on Over a decade of Strong tech moat high-growth digital delivering positive with proven AI ad channels and annual Adjusted capabilities and market verticals: CTV, EBITDA and in-house innovative
Slide 37: Thank You
©> PERION Thank You
Slide 38: Appendix
Appendix.
Slide 39: Condensed Consolidated Balance Sheets
Condensed Consolidated Balance Sheets
Slide 40: Consolidated Statements Of Operations - GAAP
Consolidated Statements Of Operations - GAAP
Slide 41: Condensed Consolidated Statements of Cash Flows
Condensed Consolidated Statements of Cash Flows
Slide 42: Reconciliation of GAAP to Non-GAAP Results
Reconciliation of GAAP to Non-GAAP Results
Slide 43: Reconciliation of GAAP to Non-GAAP Results
Reconciliation of GAAP to Non-GAAP Results