Slide 1: Investor Presentation August 2026
INVESTOR PRESENTATION August 2026
Slide 2: Leader in the European Beauty Market
LEADER IN THE EUROPEAN BEAUTY MARKET 22 >90% €4.6 billion >1,900 Countries Brand Revenue Stores in Europe Awareness (FY 24/25) (FY 24/25) 2 1 2 1 1 1 2 2 2 1 1 2 2 1 1 # Market position in the respective country Omnichannel Company estimates 26.7 % 25.1 % 2 TOTAL MARKET E-COM MARKET SHARE SHARE
Slide 3: Our "Let it Bloom" Strategy
Our “Let it Bloom” Strategy Three commercial pillars, one strong foundation 1 2 3 Be the #1 PREMIUM Offer most relevant Scale the most seamless BEAUTY DESTINATION ASSORTMENT OMNICHANNEL in all our markets with clear differentiation experience FOUNDATION Build the united, future-proof FOUNDATION for
Slide 4: No. 1 Omnichannel Beauty Destination in Europe
No. 1 Omnichannel Beauty Destination in Europe Omnichannel customers have a higher annual spend and shop more frequently Stores play a role in the Increasing sales development vast majority of customer journeys (Q3 2025/26 vs. PY) Customer journeys Customer journeys that are digital only Click & Col
Slide 5: Stores remain a critical touchpoint
Stores remain a critical touchpoint ~75% customer journeys involve a store Scale the most seamless OMNICHANNEL experience STORE NETWORK (Q3) Stores remain a crucial pillar of our omnichannel 15 19 1,967 Openings1 Refurbishments1 Stores (30.06.) model as we structurally (19 closings) incl. relocation
Slide 6: More customers embrace seamless shopping
More customers embrace seamless shopping CLICK & COLLECT CLICK & COLLECT EXPRESS INSTORE ORDERS CLICK & RETURN NEW: Pilot live in Austria +4.1% +37.7% +5% since April TOTAL Q3 SALES SHARE OF GROUP CROSS-CHANNEL SALES (Q3 2025/2026 VS. PY) SALES Q3 Customer demand for integrated services is unbroken
Slide 7: Strategic category mix supports relevance
Strategic category mix supports relevance FRAGRANCES SKIN CARE MAKEUP HAIR CARE ACCESSORIES Sales Performance at the DOUGLAS Group (Q3)1 -3.4% -4.2% +1.7% +18.0% -7.8% Share at the DOUGLAS Group (Q3)1 CLOSER LOOK: CATEGORY DEVELOPMENT Our largest category, fragrance, declined, reflecting market deve
Slide 8: Differentiation makes us stronger
Differentiation makes us stronger Top brands by absolute Q3 growth Top brands by absolute Q3 growth Top brands by absolute Q3 growth Top brands by absolute Q3 growth Exclusive and Selective Brands are the top growth driver brands across all categories. EXCLUSIVE BRANDS Q3 SALES GROWTH EXCLUSIVE BRAN
Slide 9: Strengthening our foundation through OWAC expansion
Strengthening our foundation through OWAC expansion 6/7 OWACs in operations Our Supply Chain Transformation is well NOWAC NOWAC NOWAC BENE OWAC SOWAC tender transitioned to also handling automation B2C go-live in underway underway: NOWAC is EWM (SAP) CE cluster (HAI) rolled out August 2026 scaling u
Slide 10: Current Market Development
CURRENT MARKET DEVELOPMENT − The premium beauty market in Europe is growing − Growth is driven by dynamic markets in Southern and Central Eastern Europe − Consumer demand was lower than last year’s period in Germany and the Netherlands, and flat in France (together ~60% of our business) − Consumers
Slide 11: Stable revenue while consumer price sensitivity weighs on earnings
Stable revenue while consumer price sensitivity weighs on earnings − Gross profit margin: Changing consumer in m€ 9M 2024/25 9M 2025/26 Change environment and higher costs of goods sold Net sales 3,593.5 3,611.2 0.5% weighed on gross margins which decreased by 100bps Gross profit (adjusted) 1,598.9
Slide 12: Adj. Free Cash Flow Conversion around 70%
Adj. Free Cash Flow Conversion1 around 70 % 9M 2025/2026 577 -102 -52 406 399 -36 18 -6 -251 148 Adj EBITDA CAPEX2 Net Working Tax Others4 Adj FCF EBITDA Free Cash Flow Property rents FCF post Capital3 Adjustments property rents6 (Cash effect)5 9M 2024/2025 634 -115 -50 -35 -15 420 -7 413 -235 177 A
Slide 13: Outlook 2025/2026
WIP Outlook 2025/2026 DOUGLAS Group 2024/2025 2025/2026 reported guidance €4.58bn to €4.63bn Net sales €4.58bn (0 -1 %) Adjusted EBITDA margin 16.8% around 15.0% Net leverage 2.9x 3.0x to 3.5x 13
Slide 14: What makes the Douglas stock attractive?
What makes the Douglas stock attractive? LEADING MARKET POSITION & BRAND PORTFOLIO UNIQUE OMNICHANNEL BUSINESS MODEL SUPPLY CHAIN EXCELLENCE & INNOVATION STRATEGY FOCUSED ON PROFITABLE GROWTH & DELEVERAGING 14
Slide 15: Strategy update in the fourth quarter of the calendar year 2026
Strategy update in the fourth quarter of the calendar year 2026 Focus on strategic priorities while leveraging core strengths Market Environment DOUGLAS strengths Operating Model − Slower growth vs. historical market − Unique Omnichannel Business − Capital allocation from stores to levels Model with
Slide 16: Q&A
Q&A
Slide 17: Contacts
Contacts Dafne Sanac Director Investor Relations Phone: +49 (0) 151 5567 5545 Niklas Esser Manager Investor Relations Phone: +49 (0) 152 0264 3480 E-Mail ir@douglas.de
Slide 18: Disclaimer on forward-looking statements
Disclaimer on forward-looking statements This presentation contains forward-looking statements in which terms such as "believe", "estimate", "assume", "can" and the like are used, and which are based on assumptions and estimates. Although Douglas AG believes that these assumptions and estimates are
Slide 19: Douglas Group
LOUGLAS GROUP