Jyothy Labs Limited · NSE:JYOTHYLAB
Jyothy Labs — Q1 FY2021 Earnings Presentation
33 slides from Jyothy Labs's earnings presentation, Aug 5, 2020
Slide 1: Cover letter to stock exchanges
To, August 5, 2020 National Stock Exchange of India Limited Exchange Plaza, Bandra Kurla Complex, Bandra (East), Scrip Code: JYOTHYLAB Mumbai - 400051 BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Scrip Code: 532926 Mumbai - 400 023 Dear Sir, Sub: Copy of Presentation With reference to the ca
Slide 2: Slide 2
Slide 3: Presentation Q1 FY2021
PRESENTATION Q1 FY2021 AUGUST 5, 2020 2
Slide 4: Contents
➢ About Us ➢ Market Scenario ➢ Our Resilient Performance CONTENTS Title will com here ➢ Result Highlights Subtitle will come here ➢ Brand Performance & Initiatives ➢ Way Forward www.jyothylabs.com 3
Slide 5: About Us
ABOUT US • Founded in 1983 by a first generation entrepreneur, our ‘Chairman Emeritus’ Mr MP Ramachandran. • Jyothy Labs is primarily in Home Care (includes Fabric wash, Dishwash and Household Insecticide) and Personal Care segments which constitute 50% of the Indian FMCG industry. • Our Key Product
Slide 6: Market Scenario
MARKET SCENARIO • Overall consumer sentiment is improving. Indians are fairly resilient in any crisis and inspite of increasing COVID 19 cases, people are embracing to get economy and life back to normal. We are at crossroads and underlying consumption trends are yet to settle. • General Trade is do
Slide 7: Our Resilient Performance
OUR RESILIENT PERFORMANCE PORTFOLIO FLAWLESS FINANCIAL AGILITY EXECUTION PRUDENCE Sales for Q1 FY2021 have delivered Positive Growth. July the first month of Q2 FY2021 has also shown Positive Growth PORTFOLIO AGILITY Leverage on our core ‘Essential & Hygiene’ Product Portfolio. FLAWLESS EXECUTION De
Slide 8: Portfolio Agility: Our Core Essential & Hygiene Portfolio
PORTFOLIO AGILITY DISHWASH Exo Bar, Gel Dishwash & Scrubber Pril Liquid Dishwash & Bar PERSONAL CARE Margo (Neem Based) OUR CORE Soap, Facewash, Handwash, Sanitizer ESSENTIAL & HYGIENE DETERGENTS PORTFOLIO Ujala Instant Dirt Dissolver & Fast Wash Bar Delivering Superior Growth Henko Stain Care & Hen
Slide 9: Flawless Execution
FLAWLESS EXECUTION Go To Market (‘GTM’) • Urban Market Focus - Strengthened with direct delivery through Retailer’s app. • Rural Market Strategy: • Adding more Sub-stockists • Driving sales of Low Unit Packs across brands of Rs.5 and Rs.10 • Enhanced focus on E-commerce platforms (contactless delive
Slide 10: Financial Prudence
FINANCIAL PRUDENCE • Detailed SKU and Plant Specific Sales Planning for ensuring seamless SALES supply to consumers across India. VOLUME • Strict Adherence to Business Hygiene - Cash Sales, Controlled Trade Schemes and proactive alignment of all our business partners interest. EBITDA • Managing Inpu
Slide 11: Result Highlights – Q1FY21 Snapshot (Consolidated)
RESULT HIGHLIGHTS – Q1FY21 SNAPSHOT (CONSOLIDATED) Revenue up 2.5% (FMCG Sales up by 4.1% and Volume up by 6.1%). Gross Margin at 46.2% from 48.6% in the same period last year. Operating EBITDA at 17.7% (Rs 76.5Crores) versus 15.5% (Rs 65.6Crores) in the same period last year, an increase by 16.6%.
Slide 12: Category Wise Net Revenue
CATEGORY WISE NET REVENUE QUARTER ENDED CATEGORY KEY BRAND CY PY GR% Ujala FW, Ujala IDD, Ujala Crisp FABRIC CARE & Shine, Henko, Mr White 142 187 -23.8% DISHWASHING Exo, Pril 157 134 16.6% HOUSEHOLD INSECTICIDES Maxo 64 25 151.1% PERSONAL CARE Margo, Neem, Fa 60 60 0.4% OTHER PRODUCTS T Shine, Maya
Slide 13: Q1 FY21 Snapshot of Company's Performance (Consolidated)
Q1 FY21 SNAPSHOT OF COMPANY’S PERFORMANCE (CONSOLIDATED) Quarter ended Particulars/Growth CY PY % Change Revenue from Operation 433 423 2.5% Operating EBITDA 76.5 65.6 16.6% PAT 50.0 37.4 33.8% EPS (INR) (not annualised) 1.42 1.07 33.8% Financial Parameters Quarter ended Particulars/Growth CY PY Gro
Slide 14: EBITDA Movement (Consolidated)
EBITDA MOVEMENT (CONSOLIDATED) Particulars EBITDA % - Previous period (Q1 FY20) 15.5% Gross Margin -2.3% Employee Cost 0.3% Advertisement & Sales Promotion 3.4% Other Expenditure* 0.8% EBITDA % - Current period (Q1 FY21) 17.7% * Other Expenditure includes donation of Rs 5 crore paid for relief work
Slide 15: Brand Performance and Initiatives
BRAND PERFORMANCE AND INITIATIVES 14
Slide 16: Our Category Strategy
OUR CATEGORY STRATEGY HOUSEHOLD POST WASH MAIN WASH DISH WASH PERSONAL CARE INSECTICIDES • Extending • Establishing • Leveraging • Increasing • New Extensions Dominant uniqueness Two brand footprint • Differentiated position • Building for portfolio • Winning propositions on • Premiumisation future
Slide 17: Category Wise Business Share (Q1FY21)
CATEGORY WISE BUSINESS SHARE (Q1FY21) FABRIC CARE (MAIN WASH) 24% FABRIC CARE (POST WASH) DISHWASHING 9% OTHERS 36% HOUSEHOLD 2% INSECTICIDES 15% PERSONAL CARE 14% 16
Slide 18: Fabric Care - 33% of Total Business
FABRIC CARE - 33% of TOTAL BUSINESS UJALA FABRIC WHITENER Market Share in % Brand CY 16 CY 17 CY 18 CY 19 Ujala Fabric Whitener 78.3% 80.4% 80.6% 81.7% Source – AC Nielsen (CY - Calendar Year) Brand Performance: • During lock-down, usage of Fabric Whitener has reduced. However, a section of consumer
Slide 19: Fabric Care: Ujala Detergent
FABRIC CARE UJALA DETERGENT – INSTANT DIRT DISSOLVER & FAST WASH BAR Market Share in % (Kerala) Brand CY 17 CY 18 CY 19 Ujala Instant Dirt 17% 17% 16% Dissolver(‘IDD’) Source – AC Nielsen Marketing Initiatives: • A highly visible Mass Media (TV & Digital) Campaign ran in Kerala in FY20Q1 featuring M
Slide 20: Fabric Care: Henko Detergent
FABRIC CARE HENKO DETERGENT Brand Performance • Brand continues to have an aggressive pull in General Trade and register competitive growth. Marketing Initiatives • #VocalForLocal Campaign featuring Henko Detergent in TV, Print and Digital platforms. • Aggressive Retail Visibility & focused drives w
Slide 21: Dishwashing - 36% of Total Business
DISHWASHING - 36% OF TOTAL BUSINESS EXO AND PRIL - LIQUID DISHWASH AND BAR Market Brand CY18 CY19 • Relentless focus on Hygiene is driving growth in the Share segment. Progress in Exo Bar 11.1 11.2 % Pril liquid 16.7 16.0 • With preference of people to stay safe and work from Source – AC Nielsen (Ca
Slide 22: Exo Launch and Pril, T-Shine Marketing
EXO LAUNCH: NEW AND PRILT-SHINE - MARKETING FLOORCAMPAIGNS SPECIALIST ON DIGITAL PLATFORMS Inshorts Campaign YouTube and E-Commerce Campaign #A Pril Couple Contest Bartan Chamke.. Aur Rishtey bhi !! Facebook and Instagram Consumer Speak and CallerTunes 21 21
Slide 23: Household Insecticides - 15% of Total Business
HOUSEHOLD INSECTICIDES - 15% OF TOTAL BUSINESS MAXO - LIQUID VAPORISER, COILS AND INCENSE STICKS Market Brand CY18 CY19 Share Maxo Coil 21.2 21.1 • Healthy growth in sales of Coils, Liquids Progress in Vaporisers and Combi Machines attributed to % Maxo Liquid Vaporiser 7.6 8.1 extended mosquito infe
Slide 24: Maxo Genius - Marketing Campaigns on Digital Platforms
MAXO GENIUS - MARKETING CAMPAIGNS ON DIGITAL PLATFORMS Topical content on hygiene underlining the need for Consumer testimonials based Digital campaign on MAXO Machine that changes modes without touch of the switch. GENIUS Combi garners 23 lakh views on Social media. 23
Slide 25: Personal Care - 14% of Total Business
PERSONAL CARE - 14% of TOTAL BUSINESS MARGO - SOAP, FACEWASH, HANDWASH AND HAND SANITIZER Brand Performance: • Margo with its unique proposition of ‘Neem’ is gaining momentum. Summer season and emphasis on health and hygiene helped the brand grow. • Newly launched Margo Hand Sanitizer and Margo Hand
Slide 26: Margo - Marketing Campaigns on Digital Platforms
MARGO - MARKETING CAMPAIGNS ON DIGITAL PLATFORMS #BackToNeem campaign rolled out to make Neem relevant in current times and to further strengthen the association of Neem with Margo. 25
Slide 27: T-Shine
T-SHINE T-SHINE TOILET AND FLOOR CLEANER • New Launch of 100% Organic compound DISCOVER POLISH based T-Shine Floor cleaner in all Southern LIKE SHINE India states. ON FLOORS Instant Dirt Repel Technology • Extended geography of the T-Shine toilet and floor specialist. T-SHINE Toilet Specialist Avail
Slide 28: #VocalForLocal Campaign – Making Bharat Atmanirbhar Since 1983
#VOCALFORLOCAL CAMPAIGN – MAKING BHARAT ATMANIRBHAR SINCE 1983 27 27
Slide 29: #VocalForLocal Campaign – On Ground Promotion
#VOCALFORLOCAL CAMPAIGN – ON GROUND PROMOTION 28 28
Slide 30: Way Forward
WAY FORWARD • While business environment and consumer sentiment remain volatile, we focus on our core Essential & Hygiene Portfolio keeping employees health and safety utmost important. • Backed by our strong portfolio and relentless execution, we are confident to deliver competitive growth. • Jyoth
Slide 31: Shareholding Pattern
SHAREHOLDING PATTERN As on 30 June 2020 FII 14.47% DII 16.52% Promoter and Promoter Group 62.89% Public 6.12% FII DII Public Promoter and Promoter Group 30
Slide 32: Disclaimer
DISCLAIMER Some of the statements in this communication may be forward looking statements within the meaning of applicable laws and regulations. Actual results might differ substantially from those expressed or implied. Important developments that could affect the Company’s operations include change
Slide 33: Thank You
THANK YOU Contact for any queries Sanjay Agarwal – CFO Email: Sanjay.Agarwal@Jyothy.com Contact No: +91 22 6689 2800/+91 9167012328 32