Slide 1: Materials for New Investors
Securities code: 4479 Makuake Materials for New Investors Makuake, Inc.
Slide 2: Table of Contents
Table of Contents 01 02 03 04 05 Company Overview Business Overview Target Markets and Market Environment Growth Strategy Appendix - The World Makuake Aspires For Corporate Profile History Management Team Introduction Makuake MIS Other Services Target Markets Competitive Environment Competitive Adva
Slide 3: Company Overview
01 Company Overview Copyright © Makuake, Inc. All Rights Reserved.
Slide 4: The World Makuake Aspires For
The World Makuake Aspires For * Guided by our vision and mission, we are striving for society enriched through the connection of the "new" that consumers seek and the "new" that companies wish to introduce to the world Create a world where worthy things Vision can come to be, grow and endure Connect
Slide 5: Corporate Profile
Corporate Profile Company Name Head Office Location Listed Market Date of Establishment Capital Makuake, Inc. 2-16-1 Shibuya, Shibuya-ku, Tokyo a
Slide 6: History
History 2016 2020 Jan. Began providing Makuake Incubation Studio (MIS) Aug. Opened the Nagoya office Mar. Began providing Makuake STORE Dec. Formed a business tie-up with Mizuho Bank 2018 Oct. Opened the Kyushu office 2013 May. Established as a wholly owned subsidiary of CyberAgent Inc. Aug. Launche
Slide 7: Management Team Introduction
Management Team Introduction — Nom-Aucit & Supervisory Committee Member Directors —— Audit Supervisory Committee Member Directors "Gm YAK alm te Ryotaro Nakayama Kana Bogaki Humiaki Kiuchi Yohei Ikunai Go Nakayama CEO Co-founder / Director Co-founder / Director Director Non-executive Director } : |
Slide 8: Business Overview
02 Business Overview Copyright © Makuake, Inc. All Rights Reserved.
Slide 9: Ecosystem of Makuake Service in the Distribution Market
Ecosystem of Makuake Service in the Distribution Market + By providing wide-ranging support from new product and service planning phase to their launch and sales expansion after mass production, we accumulate various market data. Using these data, we provide businesses insights for their next new pr
Slide 10: Business Overview: Makuake
All Rights Reserved 02 Business Overview Makuake 10
Slide 11: Makuake—Venue for Launch of New Products and Services
Makuake—Venue for Launch of New Products and Services + Weare a marketplace where consumers can buy premiering new products and services faster through “support* pre-orders ®Makuake REDD YY 3 AEXRAEA CE TRB. Hee ILE Gmmet ~/ 0 49H) sxocusent 19,056,950F) =z Ee) =! [a eS PIBLA BOPUHBEMEBAL AS. a ACTF
Slide 12: Products Launched through Makuake
Products Launched through Makuake + In addition to goods, a range of new products, including experiences such as new store openings and tickets to entertainment works, across a broad spectrum of genres from various regions are premiered daily on Makuake Mo Pourt 4, > BEA vacoa Alcoholic beverages ve
Slide 13: Makuake's Business Model
Makuake's Business Model + Businesses can pre-sell their new products and services still in the planning phase on Makuake, while consumers, in the spirit of cheering on, can pre-purchase their products of interest through “support” pre-orders.We receive a 20% commission on sales of projects pre-sold
Slide 14: Factor Analysis of Makuake's Service Structure
Factor Analysis of Makuake's Service Structure * GMV, a KGI of Makuake, can be broken down into factors relating to project owners and supporters. These factors multiply to drive accelerated growth | ! Solving issues faced by projectowners <—+—=—= ——-—= Fulfilling needs of project supporters hancing
Slide 15: Value Provided by Makuake: Businesses
Value Provided by Makuake: Businesses + We not only help businesses avoid the risks and burdens of distribution but also support the creation of a structure to develop new products for sustainable business growth and provide a mechanism that can turn customers of the businesses we serve into a loyal
Slide 16: Value Provided by Makuake: Consumers
Value Provided by Makuake: Consumers + We offer a unique purchasing experience that caters to the current needs of consumers, allowing them to go beyond being mere buyers. By connecting them with project owners and fostering mutual interaction, we help customers become fans of the project owners, an
Slide 17: Business Overview: Makuake Incubation Studio
02 Business Overview Makuake Incubation Studio 17
Slide 18: Makuake Incubation Studio (MIS)
Makuake Incubation Studio (MIS) + We accompany businesses in accurately conveying the value of their technology and in branding it, supporting "social implementation of R&D technologies." We receive commissions based on the support we provide Product and Business Planning Based on Technology Product
Slide 19: • • • • • • • • • • • • • •
• • • • • • • • • • • • • • • • • • • • • • • • • • •
Slide 20: Business Overview: Other Services
All Rights Reserved 02 Business Overview Other Services 20
Slide 21: Other Services
Other Services + Weare aiming to maximize the Makuake ecosystem by offering various services related to Makuake's operations ® Makuake STORE ® Makuake SHoP ® Advertising Delivery Agency Service selling products Service exhibiting/selling Online advertising agency created in Makuake on products from
Slide 22: Target Markets and Market Environment
03 Target Markets and Market Environment
Slide 23: Target Market
Target Market + By developing and fostering a new market--the "Pre-Primary Distribution Market", which no one was able to move online due to technological barriers and operational complexity, Makuake continues to strive to create an environment that makes it easer for new products and services to co
Slide 24: Target Market Size: Maximum Potential Market Size for New Products (Goods)
Target Market Size: Maximum Potential Market Size for New Products (Goods) + We recognize that the JPY 1 trillion online pre-primary distribution market, which is a subset of the pre-primary distribution market (the new product launch market), is the total addressable market for Makuake wpe Onn nnn
Slide 25: Makuake's Competitive Environment
Makuake's Competitive Environment + By establishing a pre-sales model that specializes in new products and services before their general distribution, we have established a unique position differentiated from conventional e-commerce marketplaces and crowdfunding sites--we are thus operating our busi
Slide 26: Competitive Advantage
Competitive Advantage + By combining our ftreng that was not possible be’ ths, we are able to offer a service - continuous introduction of new products ahead of the primary distribution market — ore Screening/Monitoring system by category for all projects Ability to reach businesses across Japan Abi
Slide 27: Competitive Advantage (1) Ability to Reach Businesses Across Japan
Competitive Advantage (1) Ability to Reach Businesses Across Japan + We have established a system for securing quality projects through tie-ups with over 100 financial institutions nationwide and Makuake Incubation Studio Financial institutions introduce companies to us £me6 —— @©Makuake » e 3 A Fin
Slide 28: Competitive Advantage (2) Curator Consulting Maximizes Project Appeal
Competitive Advantage (2)Curator Consulting Maximizes Project Appeal + For all projects, the curator in charge supports maximizing appeal of the product's project page and the amount of “advocacy” buying it generates Maximization of Project Page Appeal Maximization of the Amount of “Advocacy” Buying
Slide 29: Competitive Advantage (3) Screening/Monitoring System by Category for all Projects
Competitive Advantage (3) Screening/Monitoring System by Category for all Projects + In addition to inspecting all projects at three stages based on per-category screening items, we monitor execution from project listing to product delivery with the aim of building a safe and worry-free site, while
Slide 30: Competitive Advantage (4) Ability to Attract Customers
Competitive Advantage (4) Ability to Attract Customers + In addition to an average of over 9,000 articles appearing every month in the news media about Makuake’s projects, our initiatives to attract customers have created a feedback effect where an increase in the number of projects leads to an incr
Slide 31: Competitive Advantage (5) self-sustaining growth model
Competitive Advantage (5) self-sustaining growth model + Makuake operates on a self-sustaining growth model that enables both project owners and supporters to thrive, thus accelerating overall growth. We believe that the virtuous cycle of self-sustaining growth leads to GMV growth, which in turn act
Slide 32: Growth Strategy
Copyright © Makuake, Inc. All Rights Reserved. 04 Growth Strategy 32
Slide 33: Growth Strategy Going Forward
04 Growth Strategy Growth Strategy Going Forward
Slide 34: For Project Owners
For Project Owners: Provide end-to-end support backed by data, our competitive strength, for businesses to expand and survive + Weare aiming to increase the transaction amount and duration per business entity by leveraging accumulated data and providing seamless support for business development i ||
Slide 35: For Supporters
For Supporters: Enhance the unique purchasing experience we offer, further bolstering our competitive advantage + As consumer needs diversify, the value of consumption is shifting from goods and experiences to meaning (purpose, social contribution), unique experiences (participation in unique events
Slide 36: Medium- to Long-term Management Policy
Medium- to Long-term Management Policy + Weare aiming to growth GMV and improve profitability by accumulating project owner and project supporter assets and diversifying our matching service that aligns the needs of both Makuake Cas Diversification of matching Purchase Raising repeat rates Research
Slide 37: Risk Factors and Countermeasures
04 Growth Strategy Risk Factors and Countermeasures
Slide 38: Seasonality for Makuake
Seasonality for Makuake + In Q2 (January-March), the number of projects published tends to be low compared with other quarters due to seasonal factors, including the quarter having fewer business days and an extremely slow start for businesses at the beginning of the year. As a result, the total amo
Slide 39: Risk Factors and Countermeasures
Risk Factors and Countermeasures + Wewill grasp, analyze, and evaluate risks that may emerge as we execute our medium-term growth plan, and implement countermeasures to control these risks Possible risks Impact on Business Leakage of personal information through Hich hacking, etc. ig @) Issues with
Slide 40: Dividend Policy
04 Growth Strategy Dividend Policy 40
Slide 41: Dividend Policy
Dividend Policy As the company is currently in a state of growth, we believe that by retaining profits and prioritizing investment in expanding business size and improving earning power will lead to maximization of our corporate value and a continuous stream of profit return to shareholders. As to f
Slide 42: Appendix
Copyright © Makuake, Inc. All Rights Reserved. 05 Appendix 42
Slide 43: Business Locations
Business Locations Copyright © Makuake, Inc. All Rights Reserved. Head Office Kansai Office Nagoya Office Chugoku and Shikoku Office Kyusyu Office Hokuriku Office Korea Office Tokyo Osaka Aichi Hiroshima Fukuoka Ishikawa Seoul Special City 43
Slide 44: Disclaimer and Cautions Regarding Future Outlook
Disclaimer and Cautions Regarding Future Outlook @ While the content of this document has been prepared based on generally recognized economic and social conditions as of July 30, 2024 and certain assumptions deemed reasonable by Makuake, Inc., it may change due to shifts in business environment and
Slide 45: IR Inquiries
Copyright © Ma IR Inquiries |IR@makuake.co.jp
Slide 46: Makuake
@® Makuake