Sally Beauty Holdings, Inc. (name To Be Changed From Sally Holdings, Inc.) · NYSE:SBH

Sally Beauty Holdings, Inc. (name To Be Changed From Sally Holdings, Inc.) — Sally Beauty Holdings — Investor Presentation (September 2018)

28 slides from Sally Beauty Holdings, Inc. (name To Be Changed From Sally Holdings, Inc.)'s investor presentation, September 2018

  1. Slide 1: Strength in Beauty

    Sally Beauty Holdings, Inc. STRENGTH [ IN BEAUTY ] As of December 2017 As of September 2018 1

  2. Slide 2: Company Highlights

    Company Highlights HEADER Sally Beauty Holdings is a leading international specialty retailer and distributor • Lorem ipsum dolorof sitprofessional amet, pro veribeauty delenitiproducts and supplies eu, quaerendum conclusionemque  Industry leadingqui, adipiscing reprimique an pro. Ex eos illum posi

  3. Slide 3: Consolidated Fiscal 2018 Results

    Consolidated Fiscal 2018 Results Net Sales Gross Margin Segments Sales 59.3% 40.7% Segment Operating 60.2% 39.8% Earnings (1) See Addendum for a reconciliation of this non-GAAP financial measure. 3

  4. Slide 4: Go To Market

    Go To Market Suppliers/ Third party and owned brands Exclusive, third party Vendors: not available in mass retail professional-only brands Distributors: Open-Line Retail Exclusive / Full-Service Distribution 3,761 stores 1,395 stores 820 consultants Channel (1) Consumers: Professional stylists Salon

  5. Slide 5: Business Segment Highlights

    Business Segment Highlights Segment Distribution Channel Retail stores and E-commerce Retail consumers ~ 70% of sales Customers Professional stylists ~ 30% of sales Sales $2.3b FY2018 SSS growth -1.5% Financials EBIT $363m EBIT margin 15.5% 5

  6. Slide 6: Business Segment Highlights

    Business Segment Highlights Segment Distribution Stores for licensed professionals Channel Direct sales consultants for salons Customers Professional stylists (chair/suite renters) Salons (via BSG’s direct sales consultants) Sales $1.6b FY2018 SSS growth -1.5% Financials EBIT $240m EBIT margin 15.0%

  7. Slide 7: Resilient Industry

    Resilient Industry U.S. Salon Industry Product Sales Growth of 1.8% (at wholesale $’s) $6.0 Recession $5.7 Resistant $5.3 $5.1 $5.0 Industry $4.8 $4.5 $4.0 $4.0 $3.8 $3.5 ($ in billions) $3.3 $2.9 $3.0 $3.0 $2.6 $2.3 $2.1 $2.0 $1.8 $1.6 $1.0 $- 2018E 2019E 2020E 1990 1991 1992 1993 1994 1995 1996 19

  8. Slide 8: Historically Low Exposure to Digital Disruptions

    Historically Low Exposure to Digital Disruptions Development Growth Shakeout Maturity 100% Online share % 0% Online penetration <10% 11-30% 31-50% >50%  Not impacted  Store growth towards zero  Store growth turning negative  Markets settle and growth rates Sales converge  Online is a complement

  9. Slide 9: Business Segment Review

    Business Segment Review 9

  10. Slide 10: Sally Beauty Highlights

    Sally Beauty Highlights  Sally Beauty global footprint (1)  3,761 stores worldwide  2,849 stores in U.S. (including Puerto Rico)  912 stores in Canada, Mexico, Chile, Peru, UK, Ireland, Belgium, Netherlands, France, Germany, and Spain  Average store size 1,700 sq. ft., 90% selling space  Profe

  11. Slide 11: Sally Beauty Product Mix

    Sally Beauty Product Mix ~50% of Sales are Other Beauty Hair Color Items Hair Care Multicultural 8% Products Hair Care 7% 21% Salon Supplies and 7% We offer a diversified Accessories mix of beauty products 14% Styling Tools 27% Hair Color 16% Skin and Nail Care *Fiscal year 2018 11

  12. Slide 12: Sally International

    Sally International Existing International Platform Store Count by Geography (1)  912 Sally stores located in 11 countries  Stores located in Canada, Mexico, Chile, (UK / Ireland) 267 Peru, UK, Ireland, Belgium, France, the Netherlands, Germany, and Spain 237 (Mexico)  ~26% of Sally sales from in

  13. Slide 13: Sally Beauty Historical Sales

    Sally Beauty Historical Sales Sally Beauty Net Sales (1) $2,800 $2,309 $2,330 $2,365 $2,345 $2,334 $2,400 $2,199 $2,230 $2,012 $2,000 $1,835 $1,673 $1,696 $1,567 $1,600 $1,359 $1,419 $1,200 $800 $400 $0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Sally Beauty Same Store Sal

  14. Slide 14: Beauty Systems Group Highlights

    Beauty Systems Group Highlights  Beauty Systems Group – 1,395(1) professional-only stores & professional distributor sales consultants  1,228 company-operated / 167 franchised stores (Armstrong McCall)  820 professional distributor sales consultants  Average store size 2,600 sq. ft.  Sells excl

  15. Slide 15: Beauty Systems Group Highlights

    Beauty Systems Group Highlights Other Beauty Items Promotional 7% Items Hair Care 8% Skin and 34% Nail Care We offer a diversified mix of 9% beauty products not carried in Sally stores or mass retail 4% Styling Tools 38% ~70% of Sales are Hair Color Hair Color *Fiscal year 2018 Hair Care 15

  16. Slide 16: Beauty Systems Group Highlights

    Beauty Systems Group Highlights BSG Net Sales (1) $1,800 $1,588 $1,593 $1,599 $1,600 $1,445 $1,505 $1,325 $1,392 $1,400 $1,257 $1,200 $1,081 $954 $945 $975 $941 $1,000 $895 $800 $600 $400 $200 $0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 BSG Same Store Sales Growth 12.0%

  17. Slide 17: Consolidated Financials

    Consolidated Financials 17

  18. Slide 18: Consolidated Sales and Adj. EPS

    Consolidated Sales and Adj. EPS Sales (1) EPS (adjusted) (2) $2.50 $4,500 $2.16 $3,953 $3,938 $3,933 $4,000 $3,754 $3,834 $3,622 $2.00 $3,524 $1.80 $3,500 $3,269 $1.72 $2,916 $1.53 $1.53 20% $3,000 $1.48 $1.50 $1.42 $2,637 YoY $2,500 $1.07 $2,000 $1.00 $0.77 $1,500 $0.52 $1,000 $0.50 $500 $0 $0.00 2

  19. Slide 19: Q4 FY18 and Fiscal YTD Results

    Q4 FY18 and Fiscal YTD Results Q4 FY18 Financial Results Fiscal YTD Financial Results • Reported EPS of $0.46, growth of 70.4% • Reported EPS of $2.08, growth of 33.3%  Includes benefits of U.S. Tax Reform  Includes benefits of U.S. Tax Reform • Adjusted EPS of $0.51, growth of 13.3% • Adjusted EP

  20. Slide 20: Steady Cash Flow Generation

    Steady Cash Flow Generation SBH Free Cash Flow ($m) (1) Cash conversion (%) (2) 39% 37% 39% 32% 32% 41% 49% $286.5 $253.7 $239.2 $228.5 $225.6 $202.3 $194.3 2012A 2013A 2014A 2015A 2016A 2017A 2018A (1) Free Cash Flow defined as cash flow from operations minus capital expenditures; See Addendum for

  21. Slide 21: Capital Allocation

    Capital Allocation Over past five years, $1.2 billion of capital allocated to stock repurchases In August 2017, launched a new share repurchase program to repurchase up to $1.0 billion, at the discretion of the Board of Directors, of common stock through the end of fiscal year 2021 Going forward, ca

  22. Slide 22: Consolidated Debt

    Consolidated Debt Long-term capital structure AMOUNT % OF ($MM) TOTAL DEBT  No near-term maturities TERM LOAN B (FY2024) $844.5 47.1% 5.500% SENIOR NOTES (FY2024) $200.0 11.1%  July 2017, successfully refinanced 5.625% SENIOR NOTES (FY2026) $750.0 41.8% $850m high yield debt with lower-rate TOTAL

  23. Slide 23: Long-Term Strategy

    SAL proiove saly Goo EES fil Long-Term Strategy RE:CQLOR FREE UP RESOURCES INVEST IN THE CUSTOMER EXPERIENCE + Indirect procurement poe Better training and pay for our store teams Private label sourcing + Reducing overhead costs and (RY Faster, seamless checkout Inspiring eCommerce and in-store expe

  24. Slide 24: Short-Term Tactical Plan

    SALLY pro}puo sally Gineico BEAUTY Play to win with our customers Improving our retail fundamentals Advancing our digital commerce capabilities Continuing to drive costs out of the business Re-focusing marketing and merchandising efforts in our differentiated core of the business — hair color and ha

  25. Slide 25: SBH Highlights

    SBH Highlights Attractive beauty retail sector underpinned by growing and 1 resilient beauty category Greater resilience to online disruption vis-a-vis most other 2 retail verticals Track record of strong profitable growth coupled with 3 attractive business model and economics Strong cash flow gener

  26. Slide 26: Appendix

    SALLY proypuo sally (sincico Tisan APPENDIX 26

  27. Slide 27: EBITDA and EPS Reconciliation

    EBITDA and EPS Reconciliation Adjusted EBITDA FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 Net Earnings (GAAP) $ 44.5 $ 77.7 $ 99.1 $ 143.8 $ 213.7 $ 233.1 $ 261.2 $ 246.0 $ 235.1 $ 222.9 $ 215.1 $ 258.0 Interest expense, net of interest income 146.0 159.1 132.0 113.0 112.5 138.4 107.

  28. Slide 28: Free Cash Flow

    Free Cash Flow 2013 2014 2015 2016 2017 2018 Cash Flow from Operations $ 310.5 $ 316.0 $ 300.8 $ 351.0 $ 343.3 $ 372.7 Less: Capital Expenditures $ 84.9 $ 76.8 $ 106.5 $ 148.7 $ 89.6 $ 86.1 Free Cash Flow $ 225.6 $ 239.2 $ 194.3 $ 202.3 $ 253.7 $ 286.5 28

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