Slide 1: Design to empower
© 2023 Goodpatch Inc. Design to empower
Slide 2: Agenda
01 02 FY2023 2Q 03 FY2023 04 FY2023 2Q 05 FY2023 2Q TOPICS 06 FY2023 07 APPENDIX 2
Slide 3: Goodpatch
Goodpatch
Slide 4: Group companies: Tokyo, Berlin, Nagoya
Goodpatch Inc. Tokyo Goodpatch GmbH Berlin Studio Details Inc. Nagoya Tokyo © 2023 Goodpatch Inc. 4
Slide 5: Vision and Mission
VISION MISSION Push the world forward Prove the power of design with design that moves people's hearts © 2023 Goodpatch Inc. 5
Slide 6: © 2023 Goodpatch Inc.
Goo¢patch + ll © 2023 Goodpatch Inc. 6
Slide 7: User Experience Design
AI IoT VR Tech Business User Experience AR Design © 2023 Goodpatch Inc. 7
Slide 8: © 2023 Goodpatch Inc.
Goo¢patch © 2023 Goodpatch Inc. 8
Slide 9: © 2023 Goodpatch Inc.
Goo¢patch Good¢patch wR STUDIO Goo¢patch anywhere © 2028 Goodpatch Inc. °
Slide 10: Business Service, UX, UI, Engineering
Business Service, UX UX, UI, Engineering © 2023 Goodpatch Inc. 10
Slide 11: Experience Design, Brand Experience, Business Design
Experience Design Experience Design Brand Experience Empowering Experiences Business Design Business Brand Experience Design © 2023 Goodpatch Inc. 11
Slide 12: Client logos
Vl = SoftBank MIZWO © zaurvenn6 SBlak#% PRTIMES UZABASE @cyberAgent. MIXI @RakSul @ rvways SEnTORY, lo! x DAIMLER "F223 © 2028 Goodpatch Inc. Goo¢patch Gunosy — ( Money Forward © Akatsuk © ONECAREER SSAZN7T @®unipos Wal == KAIZEN PLATFORM Lancers yappli everw Shippio FF FAsRic toKyvo FINC — Bbitkey
Slide 13: © 2023 Goodpatch Inc.
Goo¢patch UZABASE Shippio SUNTORY FF rasrictoKyo = SoftBank | "F223 DAIMLER Bbitkey NGKINTK 4GPF+ NO SPARK PLUG CO, LTD, © 2023 Goodpatch Inc.
Slide 14: SaaS
Goo¢patch 3 Strap g Designer prott SaaS © 2028 Goodpatch Inc. 4
Slide 15: © 2023 Goodpatch Inc.
Goo¢patch Gooecpatch @ @ @ STUDIO DETAILS Gooe¢patch e e e anywhere | Strap drott e | e g Designer © 2028 Goodpatch Inc. 18
Slide 16: FY2023 2Q
FY2023 2Q 16 16
Slide 17: © 2023 Goodpatch Inc.
969 +10.3 % +90 46.7% 1 152 +29.0 2 % +34 45.8% 3 4 © 2023 Goodpatch Inc. 17
Slide 18: Quarterly trends
1,000 978 -6.8% 969 250 223 951 70 916 62 878 69 +3.5% 152 74 848 118 67 79 +137 200 800 692 683 714 +11.8% 150 651 62 122 73 59 117 98 600 583 69 242 42 +188 538 532 100 77 82 68 196 203 66 54 489 47 51 9 45 907 906 118 128 119 882 50 106 811 841 89 93 94 400 769 4 65 73 618 623 651 23 15 581 0 516
Slide 19: FY2023 2Q results
FY2022 FY2023 FY2023 2Q 1Q 2Q 878 848 969 10.3% 14.3% 118 -34 152 29.0% - 13.5% - 15.8% 2.3pt - 115 -32 155 34.3% - 57 -13 111 95.4% - © 2023 Goodpatch Inc. 19
Slide 20: FY2023 1-2Q cumulative results
FY2022 FY2023 1-2Q 1-2Q 1,857 1,818 -2.1% 3,892 46.7% 342 118 -65.3% 259 45.8% 18.4% 6.5% -11.9pt 6.7% - 341 123 -63.8% 260 47.5% 218 97 -55.1% 133 73.7% © 2023 Goodpatch Inc. 20
Slide 21: 1Q 2Q 3Q
1,000 908 906 882 83 107 816 20 101 800 754 760 8 30 15 11 12 30 16 21 97 55 51 10 74 104 51 14 646 19 12 20 569 585 67 4 28 31 8 26 +7.4% 42 600 534 15 53 (+56) 51 15 55 15 341 308 11 36 332 7 51 4 30 6 34 33 276 4 29 27 28 259 400 30 276 210 218 252 108 173 124 93 79 103 52 200 37 39 42 49 256 244
Slide 22: 1Q 2Q 3Q
700 92 630 600 614 600 576 15 11 10 538 17 500 487 17 449 16 412 17 400 365 14 427 454 481 324 13 396 368 300 293 13 344 246 10 275 310 620 208 11 240 200 177 10 173 202 10 97 125 160 127 12 72 90 1087 100 82 80 83 86 9 32 61 14 10 20 153 163 158 149 139 19 16 15 110 110 109 112 123 122 127 95 101 6
Slide 23: Balance sheet
FY2023 1Q FY2023 2Q 3,073 3,149 76 2,629 2,654 25 825 812 -13 3,898 3,961 63 497 477 -19 198 166 -31 3,202 3,316 114 82.1% 83.7% +1.6pt © 2023 Goodpatch Inc. 23
Slide 24: Goodpatch
Goodpatch 24
Slide 25: © 2023 Goodpatch Inc.
1 906 +11.8 % +95 +47.4% 2 3 203 +3.5% +6 - © 2023 Goodpatch Inc. 25
Slide 26: © 2023 Goodpatch Inc.
1,000 250 +48 -32 800 +121 200 +25 +15 600 150 242 907 906 400 769 769 100 203 +148 200 50 15 0 0 -2 © 2023 Goodpatch Inc. 26
Slide 27: 1Q 2Q 3Q
242 907 -6.7% 1,000 250 882 906 -60.7% 203 841 196 811 200 89 32 800 170 769 194 260 162 128 82 82 150 106 618 623 651 208 52 146 26 58 118 33 119 73+43.7% 600 581 33 89 93 94 121 132 26 48 516 485 123 113 67 100 65 6 32 4 483 121 23 30 26 22 175 97 444 48 80 100 +33.1% 19 127 32 15 86 90 66 50 23 1
Slide 28: 1Q 2Q 3Q
8,000 7,816 50 150 6,832 6,571 6,407 6,516 6,383 6,259 6,329 5,956 6,027 40 6,000 5,668 5,547 5,685 5,154 +10.6% 100 30 4,000 42.7 42.7 127 20 36.7 35.0 104 50 94 97 29.3 29.3 2,000 26.0 24.0 23.7 26.3 26.7 73 80 10 21.7 23.3 19.0 18.7 0 0 0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 1Q 2Q 3Q 4Q 1Q 2
Slide 29: 1Q 2Q 3Q
500 454 481 427 396 400 368 344 310 300 275 240 202 200 173 125 97 100 61 72 20 32 0 35 41 43 38 40 68 49 49 48 49 72 0 35 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q FY2019 FY2020 FY2021 FY2022 FY2023 © 2023 Goodpatch Inc. 29
Slide 30: Goodpatch
Goodpatch 30
Slide 31: © 2023 Goodpatch Inc.
+62 -6.8 % -4 +40.0% -32 - +1 - © 2023 Goodpatch Inc. 31
Slide 32: 1Q 2Q 3Q
100 0 -1 -9.0% -12 -11 -1 -5 -4 79 -18 -14 -18 -10 -21 75 73 74 69 70 69 1 -26 66 1 67 -31 -32 17 62 62 -34 59 2 -20 54 14 23 1 5 -44 50 1 47 -48 45 57 48 48 52 45 45 41 21 22 41 -30 35 37 34 21 25 25 -1.2% 25 -0 -40 30 28 23 21 20 20 19 20 20 21 20 20 21 21 0 -50 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
Slide 33: 1Q 3Q 4Q
30,000 29,564 27,541 24,576 25,000 22,074 19,736 20,000 18,305 21,432 16,708 20,094 15,000 14,199 18,827 12,186 16,846 10,656 15,026 9,637 12,826 14,031 10,000 7,847 10,817 9,156 5,488 7,055 7,870 5,000 3,923 5,608 7,447 8,132 1,287 2,607 3,681 2,440 5,228 5,749 1,347 4,274 4,710 381 701 298 2,239 2
Slide 34: 1Q 2Q 3Q
350 302 300 276 250 230 200 184 159 150 136 112 100 78 50 33 21 0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q FY2021 FY2022 FY2023 © 2023 Goodpatch Inc. 7,447 34
Slide 35: FY2023 2Q TOPICS
FY2023 2Q TOPICS 35 35
Slide 36: © 2023 Goodpatch Inc.
Goo¢patch @ LAYERED LAYERED ERZ bok, is " see: @ Media . A U Ch : Brand DHIVT <S« » 2 Factory , 7 » a » Guideline ESIC. MGORRE. BRB. RATES. © 2028 Goodpatch Inc. 36
Slide 37: © 2023 Goodpatch Inc.
Goo¢patch © 2023 Goodpatch Inc. 37
Slide 38: © 2023 Goodpatch Inc.
Goo¢patch fl t 4 l => | Goo¢patch | | ERI partner
Slide 39: FY2023
FY2023 39 39
Slide 40: FY2023 guidance
3,892 +4.5 % 1,818 46.7% 3,892 1,676 47.4% 3,537 3,537 +2.8% 142 40.0% 354 354 +26.0% 118 45.8% 259 259 -34.3 % 97 73.7% 133 133 +83.4 % 0% 25% 50% 75% 100% © 2023 Goodpatch Inc. 40
Slide 41: © 2023 Goodpatch Inc.
+0.6% +16.2% +22 +42 4,000 300 3,000 +42.1% 200 +56 2,000 3,892 3,914 301 259 100 189 1,000 133 0 © 2023 Goodpatch Inc. 41
Slide 42: FY2023
FY2023 42 42
Slide 43: © 2023 Goodpatch Inc.
Goo¢patch 4 © 2028 Goodpatch Inc. s
Slide 44: © 2023 Goodpatch Inc.
(1) Goo¢satch © 2023 Goodpatch Inc. 44
Slide 45: © 2023 Goodpatch Inc.
1 4 5 7 7 9 10~11 13 18 36 © 2023 Goodpatch Inc. 45
Slide 46: FY2019 FY2020 FY2021 FY2022
1 FY2019 FY2020 FY2021 FY2022 1 3 3 2 2 2 4 4 4 7 9 15 34 30 27 30 41 42 43 51 21.8 30.2 36.9 36.9 © 2023 Goodpatch Inc. 46
Slide 47: FY2020 FY2021 FY2022
2 FY2020 FY2021 FY2022 FY2023 1,327 1,701 2,056 2,537 - - 272 354 480 802 975 1,681 2,181 3,130 3,512 © 2023 Goodpatch Inc. 47
Slide 48: SIer
3 SIer © 2023 Goodpatch Inc. 48
Slide 49: © 2023 Goodpatch Inc.
(4) Gooepatch Qesigner # Strap © 2028 Goodpatch Inc. 49
Slide 50: Others
Others © 2023 Goodpatch Inc. 50
Slide 51: APPENDIX
APPENDIX 51 51
Slide 52: © 2023 Goodpatch Inc.
© 2023 Goodpatch Inc. 52
Slide 53: © 2023 Goodpatch Inc.
© 2023 Goodpatch Inc. 53
Slide 54: © 2023 Goodpatch Inc.
© 2023 Goodpatch Inc. 54
Slide 55: FY2022 2Q FY2022 FY2023 2Q
0.4% FY2022 2Q 48.7% 8.2% 19.8% 5.8% 17.1% FY2022 49.3% 5.0% 5.3% 5.1% 1.7% 33.6% 1.4% FY2023 2Q 50.2% 6.0% 1.9% 5.7% 34.8% 0% 25% 50% 75% 100% © 2023 Goodpatch Inc. 55
Slide 56: Why Design?
Why Design? Goodatch 56
Slide 57: Slack Instagram Airbnb
Slack Instagram Airbnb YouTube Twitter Pinterest © 2023 Goodpatch Inc. 57
Slide 58: Designer-to-engineer ratios at tech companies
Atlassian Dropbox Intercom 1:25 1:9 1:10 1:6 1:5 2012 2017 2013 2017 2017 LinkedIn Uber IBM 1:11 1:8 1:8 1:72 1:8 2010 2017 2017 2012 2017 https://techcrunch.com/2017/05/31/here-are-some-reasons-behind-techs-design-shortage/ © 2023 Goodpatch Inc. 58
Slide 59: © 2023 Goodpatch Inc.
© 2023 Goodpatch Inc. 59
Slide 60: © 2023 Goodpatch Inc.
© 2023 Goodpatch Inc. 60
Slide 61: ReDesigner Design Data Book
ReDesigner Design Data Book https://lp.redesigner.jp/design-data-book © 2023 Goodpatch Inc. 61
Slide 62: © 2023 Goodpatch Inc.
2018/5 2019/3 2020/3 2020/4 2022/6 2:1 k c w (& . + () © 2023 Goodpatch Inc. 62
Slide 63: The Environment Surrounding Us
The Environment Surrounding Us 63 63
Slide 64: Digital agency services market
2013 2014 2015 2016 2019 2021 Brand strategy services Experience design services Digital engagement project services 80,000 Accenture Capital One McKinsey& IBM Accenture Twitter Company 2020–2025 CAGR8.0% 60,000 RESOURCE FJORD Adaptive path LUNAR droga5 Ueno AMMIRATI 40,000 20,000 John Maeda | Desig
Slide 65: © 2023 Goodpatch Inc.
© 2023 Goodpatch Inc. 65
Slide 66: Company Strengths
Company Strengths Goodatch 66
Slide 67: © 2023 Goodpatch Inc.
1 2 3 4 © 2023 Goodpatch Inc. 67
Slide 68: © 2023 Goodpatch Inc.
4 SoftBank UZABASE @ACyberAgent. MIXI PRTIMES os Lancers @RakSul (W) Unipos © ONECAREER Be bitkey OmMurc gum7l FINC everu. Shippio =SBUFURRT © 2028 Goodpatch Inc.
Slide 69: © 2023 Goodpatch Inc.
2:1 © 2023 Goodpatch Inc. 69
Slide 70: © 2023 Goodpatch Inc.
v™ Goo¢patch © 2023 Goodpatch Inc. 70
Slide 71: © 2023 Goodpatch Inc.
2:1 © 2023 Goodpatch Inc. 71
Slide 72: © 2023 Goodpatch Inc.
Goo¢patch Goo¢patch 2023-8 AHA B2O+WRA AeA Raby RY F RAF 37351) aA © 2023 Goodpatch Inc.
Slide 73: © 2023 Goodpatch Inc.
Goo¢patch © 2023 Goodpatch Inc. 73
Slide 74: Design to empower
Gooecatch Design to empower.