Slide 1: Year-End Report 2023
Year-End Report 2023 Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 2: Important information and disclaimer
Important information and disclaimer The information in this presentation (the “Material”) is presented by Bambuser AB (the “Company” and together with its direct and indirect subsidiaries, the “Group”). The following applies to this Material, any oral presentation of the Material by the Company or
Slide 3: Bambuser is the world's leading Video Commerce company
Bambuser is the world’s leading Video Commerce 290+ company brands leverage our SaaS platform 53 countries with customers Global coverage Winner of Stockholm 2021 LVMH 50% New York Innovation Award Los Angeles 2022 Salesforce London Partner ISV Paris Innovation Award female senior management Tokyo T
Slide 4: ARR Development
ARR Development Q1 2020 – Q4 2023 Growth (CER) -21% y/y 150 142,4 138,7 139,0 126,0 123,0 125 120,9 107,2 ARR (SEKm) 105,2 100 88,6 75 71,8 55,2 50 45,6 32,4 25 22,8 15,6 7,2 0 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4
Slide 5: Year-End Report 2023 CONFIDENTIAL MATERIAL
Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 6: Year-End Report 2023 CONFIDENTIAL MATERIAL
Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 7: Year-End Report 2023 CONFIDENTIAL MATERIAL
Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 8: Year-End Report 2023 CONFIDENTIAL MATERIAL
Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 9: Year-End Report 2023 CONFIDENTIAL MATERIAL
Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 10: Year-End Report 2023 CONFIDENTIAL MATERIAL
Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 11: The World-Leading Video Commerce Platform
bambuser Year-End Report 2023 And converge the attention into memorable experiences. Fashion Show s (EWE 190,276 watering » pectin Se Entertainment | i “iy SS Education Experiences purchase Retention Gaming , 24% Social Media 20% Browsing/ ‘Shopping % bambuser The World-Leading Video Commerce Platfo
Slide 12: Video Commerce and the $8.5 trillion ecom market
By embracing Video Commerce brands will win asignificant part of the ecom market: $8.5 trillion* * GMV 2030 forecast (‘Social commerce sales value worldwide 2022-2030’ — Stephanie Chevalier, Statistacom) bambuser Year-End Report 2023
Slide 13: Year-End Report 2023 CONFIDENTIAL MATERIAL
Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 14: Key Highlights Q4 2023
Key Highlights Q4 2023 Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 15: New Wins, Renewals and Expansion
New Wins, Renewals and Expansion Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 16: Social Selling
Key Highlights Social Selling – Social Selling feature enables Bambuser clients to market and sell products directly on social media, beginning with Facebook integration. – Businesses can seamlessly connect with their audience by sharing links leading to specific product detail pages (PDP) within li
Slide 17: Customer Advisory Board
Key Highlights Customer Advisory Board – Bambuser launched its first Advisory Board, called "The Front- Runners," in Stockholm in December 2023. – The advisory program aims to facilitate collective knowledge sharing, strengthening customer relationships and consistently showcasing successful partner
Slide 18: End User Conference
Key Highlights End User Conference – Bambuser organized the Bambuser Beyond event in Stockholm in December, providing an immersive experience that explored the evolution of e-commerce. – The event showcased speakers from notable organizations like Google, YOOX Net a Porter Group, Devo Team, and Impe
Slide 19: Divestment of Relatable
Key Highlights Divestment of Relatable — Bambuser reinforces its commitment to becoming the global leader in video commerce by divesting Jefferson AB to Ravenmedia. — Consideration price SEK 22.3 million. — Non-cash item cost of SEK 85.5 million. Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 20: SaaS KPIs and Financials
SaaS KPIs and Financials Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 21: ARR Bridge
ARR Bridge -21% y/y ARR Growth at CER Q3 2023 – Q4 2023 Growth (CER) -7% q/q 1,8 2,8 123,0 9,0 114,9 — A challenging market environment continued to put pressure on new business also in Q4, although we note that the usage-based pricing has been 7,7 supportive in ongoing discussions with prospects as
Slide 22: ARR by Customer
ARR by Customer -48 y/y Customer Group growth -9% y/y Avg. ARR per CG growth (CER) Q4 2022 – Q4 2023 300 600 No of Customer Groups ARR per Customer Group (SEKk) 282 257 252 250 245 500 234 200 400 150 300 100 200 — The drop in ARR per customer group in the quarter derives mainly from churn and downs
Slide 23: ARR by Region
ARR by Region Q4 2023 0 ARR y/y Growth (CER %) APAC -5 7% -10 APAC Americas 34% -15 EMEA 59% EMEA -20 -25 — All regions had negative y/y ARR developments, with APAC and EMEA seeing -13% and -15% y/y CER Americas growth, respectively. Americas saw a y/y decline of -30 -29% at CER. 0 10 20 30 40 50 60
Slide 24: Net Revenue Retention
Net Revenue Retention 100 NRR % (LTM) Top 20 Accounts Q4 2023 (LTM) 80 All Accounts 60 40 — Continuous stickiness and willingness to expand within our top 20 accounts who display a growth of +3% in ARR (at CER). — We saw a flat q/q development in NRR in Q4, a stabilization 20 following a challenging
Slide 25: Net Sales
Net Sales Q4 2022 – Q4 2023 Growth Net Sales -26% y/y 59,3 51,6 49,0 Net Sales Prof Services 22,8 43,7 44,1 17,4 16,7 12,4 15,7 Growth SaaS Net Sales -22% y/y Net Sales SaaS 36,5 34,2 32,3 31,3 28,5 SEKm Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 26: Gross Margin
Gross Margin Q4 2023 Gross Margin Gross Margin SaaS -3%p. y/y Professional Services -5%p. y/y 78% -1% Professional services gross margin is equivalent to Adj. EBITDA margin. Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 27: Adjusted EBITDA
Adjusted EBITDA Q4 2022 – Q4 2023 0 0 Adjusted EBITDA (%) Adjusted EBITDA (SEKm) -10 -20 -20 SEK 2m y/y (8%) -24,5 -40 -25,7 -27,8 -30 -29,4 — Adj EBITDA was down by 8% y/y, driven largely by a negative top line development that was not entirely offset by the cost savings of 2023. -36,1 -60 — Howeve
Slide 28: SaaS Operating Expenses
SaaS Operating Expenses Q4 2022 – Q4 2023 70 SEKm -16% y/y (SEK -9,8m) 61,1 60,0 60 57,7 50,2 50 48,5 40 30 20 — OPEX for the SaaS business was improved by 16% 10 when compared to Q4 2022, reflecting an OPEX improvement of approximately SEK 40 million on an annual run rate basis. 0 2022Q4 2023Q1 202
Slide 29: Cash Flow
Cash Flow 300 SEKm Free Cash Flow Cash Flow Bridge Q4 2022 – Q4 2023 Q3 2023 – Q4 2023 0 FCF (SEKm) 295 291,6 -10 FCF adjusted for transaction 290 related one-time costs was SEK -32.1 million. 285 -20 -21,6 Cash Flow Q1: -24,3 SEK -19,5m 280 -30,6 -30 -32,1 -33,6 -37,6 275 34,9 272,1 0,0 0,4 -40 270
Slide 30: Reshaping Commerce
Reshaping Commerce bambuser
Slide 31: Appendix
Appendix Year-End Report 2023 CONFIDENTIAL MATERIAL
Slide 32: The Bambuser Video Commerce Platform
The Bambuser Video Commerce Platform iOS SDK Android SDK Web SDK Commerce Social Platform Media Social Video Commerce Personalized Video Commerce One-to-Many One-to-One Product hydration Drop in & most Content recycle Bookings other Engagement Transcribe platforms Video on PDP Customer insights Inte
Slide 33: SaaS Business Model
Business Market ARR growth SaaS Business opportunity Model License — Onboarding/Setup Committed Expected to reduce over time due to launch of ready-to-use apps on usage Overage key platforms and partnerships with system integrators and agencies. (if applicable) — License - Video Commerce Platform (V
Slide 34: Customers and Partners
Customers and Partners EMEA 178 customers* APAC Americas 89 customers* 24 customers* Global Partners *Paying customers Year-End Report 2023 CONFIDENTIAL MATERIAL