Associated Banc-corp · NYSE:ASB
Associated Banc-corp — Investor Presentation (February 2025)
14 slides from Associated Banc-corp's investor presentation, Feb 10, 2025
Slide 1: First Quarter 2025 Investor Presentation
February 10, 2025 First Quarter 2025 Investor Presentation Associated Banc-Corp Exhibit 99.1
Slide 2: Important Disclosures
1 Important Disclosures Important note regarding forward-looking statements: Statements made in this presentation which are not purely historical are forward-looking statements, as defined in the Private Securities Litigation Reform Act of 1995. This includes any statements regarding management’s pl
Slide 3: Associated Banc-Corp (NYSE: ASB)
2 Commercial & Business Lending 38% Commercial Real Estate 24% Consumer 38% Corporate & Commercial Specialty 20% Community, Consumer & Business 62% Risk Mgmt & Shared Services 19% Associated Banc-Corp (NYSE: ASB)1 $43B Assets $30B Loans $5B Equity $35B Deposits Average Loans Average Deposits 1 All f
Slide 4: Key Themes in 2025
3 Key Themes in 2025 1 Strong Positive Operating Leverage 2 Growth Story with Disciplined Credit & Expense Management 3 Improving Returns Driven by Balance Sheet Mix Shift After strong execution on our Phase 2 initiatives in 2024, momentum is expected to carry into 2025
Slide 5: Building on our Strong Foundation
4 Building on our Strong Foundation Phase 1 Foundational for Growth 2021-2023 Phase 2 Advancing our Growth Strategy 2023-Current Upgraded Product & Service Offerings Launched Mass Affluent Strategy Modernized Digital Banking Experience Introduced “Champion of You” Brand Strategy Enhanced Lending Cap
Slide 6: Upgrading our Value Proposition
5 Upgrading our Value Proposition We’ve invested ~$35 million in digital since 2022, while diligently managing bank-wide expenses overall Launched modernized digital platform in Fall of 2022 Added account opening & product offer capabilities Introduced real-time digital account opening for business
Slide 7: Driving High-Quality Household Growth
6 1% net customer checking household growth in 2024 Consumer checking household acquisition up 18% vs. 2023 Consumer checking household attrition down 2% vs. 2023 (1-3)% 0% 1% 2-3% 2016-2022 2023 2024 2025 (est.) Customer Household Growth Trend $18.2 $19.4 $21.1 $23.9 2021 2022 2023 2024 Balances pe
Slide 8: Expanding our Commercial Presence
7 C&I Loans FY 2025 Outlook +$1.2 billion Commercial & Industrial Growth Trends ▪ Grew Commercial & Business relationship managers by 44% from 12/31/2021 to 12/31/2024 ▪ Phase 2 RM hiring expected to be complete in 1Q 2025 Adding Talented RMs Bolstered Leadership ▪ Phillip Trier, EVP, Head of Corpor
Slide 9: Improving Returns Through Diversified Loan Growth
8 ($ in billions) Commercial & Business Lending Commercial Real Estate Residential Mortgage Auto Finance, Home Equity & Other Consumer Period End Loan Growth Trend $1.0 $2.3 $3.2 $3.8 $7.6 $8.5 $7.9 $7.0 $6.2 $7.2 $7.4 $7.2 $9.4 $10.8 $10.8 $11.7 $24.2 $28.8 $29.2 $29.8 4Q 2021 4Q 2022 4Q 2023 4Q 20
Slide 10: Funding our Growth With Core Customer Deposits
9 Launched new Mass Affluent program in Dec. 2022, driving $1.5B in net new deposits since program launch Introduced “Champion of You” Brand Strategy in 2023 Enhanced consumer & small business value proposition with regular cadence of digital & product upgrades Launched new deposit-focused Commercia
Slide 11: Improving our Return Profile Over Time
10 Improving our Return Profile Over Time1 Strategy Highlights Since 2021 Growing diversified asset classes to decrease reliance on legacy low-yielding, low-relationship asset classes ▪ Expanded Commercial & Business RMs by 44% since 12/31/2021 ▪ Increased total commercial loans by $3.3B vs. 4Q21 (+
Slide 12: 2025 Outlook
11 1 Projections are on an end of period basis as of and for the year ended 12/31/2025 as compared to 2024 results as of 12/31/2024 unless otherwise noted. 2 Core customer deposits is a non-GAAP financial measure which excludes network transaction deposits and brokered CDs from total deposits. We ha
Slide 13: Appendix
Appendix
Slide 14: Reconciliation & Definitions of Non-GAAP Items
13 Reconciliation & Definitions of Non-GAAP Items 1 The ratio tangible common equity to tangible assets excludes goodwill and other intangible assets, net. This financial measure has been included as it is considered to be a critical metric with which to analyze and evaluate financial condition and
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