Tencent Music Entertainment Group Class A · HKEX:1698

Tencent Music Entertainment Group Class A — Q1 2025 Earnings Presentation

20 slides from Tencent Music Entertainment Group Class A's earnings presentation, May 13, 2025

  1. Slide 1: Tencent Music Entertainment Group Investor Presentation

    Tencent Music Entertainment Group Investor Presentation (NYSE: TME & HKEX: 1698) May 2025

  2. Slide 2: Disclaimer

    Disclaimer This presentation has been prepared by Tencent Music Entertainment Group (the “Company”) solely for informational purposes and has not been independently verified. No representations, warranties or undertakings, express or implied, are made by the Company or any of its affiliates, adviser

  3. Slide 3: Company Overview

    01 COMPANY OVERVIEW

  4. Slide 4: Relentless Commitment to the Healthy Development of China's Online Music Industry

    Relentless Commitment to the Healthy Development of China’s Online Music Industry High-quality content and services continuously driving paying user loyalty 22.1% 122.9 TME online music paying users (mm) TME online music paying ratio 1 1Q19 2Q19 3Q19 4Q19 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22

  5. Slide 5: Our Dual Engine Content-and-Platform Strategy

    Our Dual Engine Content-and-Platform Strategy QQ Music Kugou Music Kuwo Music WeSing Lazy Audio TME Live Listen Discover Reach Monetization Unique user Enrich content Sing offerings experience Content Users Content Provider Copyright Monetization Empower creation Protection and distribution Platform

  6. Slide 6: All-in-one Online Music and Audio Entertainment Destination

    All-in-one Online Music and Audio Entertainment Destination All-around suite of music and audio entertainment products and services Online Music Online Karaoke Live Streaming Long-form Audio QQ Kugou Kuwo WeSing Kugou Kugou Kuwo Lazy Audio Music Music Music Changchang Live Live Live Events Original

  7. Slide 7: Leading Online Music and Audio Entertainment Platform in China

    Leading Online Music and Audio Entertainment Platform in China Leading Platform High-quality Growth Extensive Content Innovative Technology Strong Monetization 122.9mm 555mm Online music subscribers2 260mm+ Winner RMB37.67bn Online music MAUs2 Total music & audio tracks3 of the world-renowned MIREX

  8. Slide 8: Business Overview

    02 BUSINESS OVERVIEW

  9. Slide 9: Our Content: Most Comprehensive Music Library in China

    Our Content: Most Comprehensive Music Library in China Leading music library with diversified genres Hundreds of domestic and international music label partners1 with 260mm+ music and audio tracks1 Head-start period partnerships with top domestic and overseas labels and artists Various trendy genres

  10. Slide 10: Our Platform: Listen, Watch, Sing and Play

    Our Platform: Listen, Watch, Sing and Play Product matrix caters to the varying needs of Super VIP: expansive TME platform music consumers privileges fuel SVIP capitalizes on the public’s membership growth growing demands for music events and hosts a 10mm+ growing number of offline SVIP subscribers

  11. Slide 11: Our Industry-leading Technology

    Our Industry-leading Technology Data Technology Value Propositions Listening / watching / Data Analytics and Prediction Superior Sound Quality and Effects download history Algorithms and multi-dimensional data Optimized sound quality and effects: Dolby Feed browsing insights, recommending music base

  12. Slide 12: Our Diverse Monetization Opportunities

    Our Diverse Monetization Opportunities Strong growth of online music paying users driven by premium content and services Subscription Advertising Multi-faceted Models Premium Membership Super VIP Membership Innovative and Diverse Ad Formats Long-form audio Digital albums Artist merchandise Ad-suppor

  13. Slide 13: Music-centric Live Streaming

    Music-centric Live Streaming Leading music-centric live streaming platform in collaboration with online music services For Users Music-centric For Live Streamers Diversified categories Live Streaming Talent discovery Leading technologies Curation and promotion Community & interest groups Private dom

  14. Slide 14: Financial Highlights

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  15. Slide 15: Strong Monetization and Profitability

    Strong Monetization and Profitability Monetization Profitability 4.22bn 16.6% YoY+ RMB5.80bn RMB 44.1% Revenue from music subscriptions 15.9% YoY+ 3.2ppt YoY+ RMB 1.59bn 14.2% YoY+ 1Q25 Revenue from 1Q25 Gross margin online music services Revenue from other online music services RMB11.4 RMB2.23bn 7.

  16. Slide 16: Diverse Revenue Streams and Healthier Revenue Mix

    Diverse Revenue Streams and Healthier Revenue Mix Robust online music revenue performance Subscription as a key growth driver Total Revenues Online Music Revenues (RMB mm) (RMB mm) 5,831 5,804 5,424 5,480 5,007 78% 78% 79% 1,801 1,588 13,000 76% 1 1,685 1,638 74% 1,391 12,000 1 11,000 3,842 4,030 4,

  17. Slide 17: Expanded Gross Margin and Healthy Profitability

    Expanded Gross Margin and Healthy Profitability Gross profit and margin Non-IFRS net profit1 and margin (RMB mm) (RMB mm) 32.2% 43.6% 44.1% 30.3% 42.6% 2,399 42.0% 40.9% 27.7% 27.7% 26.8% 3,253 3,242 2,226 3,010 2,991 1,985 1,940 2,771 1,812 1Q24 2Q24 3Q24 4Q24 1Q25 1Q24 2Q24 3Q24 4Q24 1Q25 Gross pr

  18. Slide 18: Solid Cash Position and Valuable Investment

    Solid Cash Position and Valuable Investment Strong cash position & cash generation ability Equity investments RMB 24.78bn Financial assets at fair value through other comprehensive RMB 37.67bn income1 Cash, cash equivalents, term deposits and short-term investments1 RMB 1.87bn Investments accounted

  19. Slide 19: Appendix

    Appendix Unaudited Non-IFRS Financial Measure 19

  20. Slide 20: Contact Us

    Contact Us ir@tencentmusic.com https://ir.tencentmusic.com THANK YOU!

Tencent Music Entertainment Group — Q1 2025 Earnings Presentation on 6ix