Laird Superfood, Inc. · AMEX:LSF
Laird Superfood — Investor Presentation (March 2025)
29 slides from Laird Superfood's investor presentation, Mar 5, 2025
Slide 1: Investors Presentation March 2025
Slide 2: Forward-Looking Statements Disclaimer
Forward-Looking Statements Disclaimer
Slide 3: Laird Superfood was founded by two world-class athletes
Laird Superfood was founded by two world-class athletes LAIRD HAMILTON GABBY REECE (HAMILTON) Big wave surfer, innovator/inventor, author, fitness and Podcast host, best-selling author, former professional nutrition expert. Husband and father. volleyball player. Wife and mother.
Slide 4: Laird Superfood Strategic Plan for growth and profitability
Laird Superfood Strategic Plan for growth and profitability LT cepacia + Expand distribution + Increase sales velocities * Grow brand awareness and trial + Optimize marketing efficiency Innovate in Superfoods Expand exsting product lines Execute packaging innovation Expand to new categories Improve
Slide 5: LSF executive team has extensive experience in Food and CPG
LSF executive team has extensive experience in Food and CPG CEO | President cro SVP, Sales VP, Supply Chain VP, Marketing + President and CEO + Chiet Financial + SVP of Soles nce + VP of Supply Chain + VP of Marketing Shoe January 2022 Sticersnce Jy September 2023 ce August 2022 Since Jy 2023, + EVP
Slide 6: Our portfolio spans large, attractive categories
Our portfolio spans large, attractive categories B.S Plant-Based Coffee Coffee Instant Lattes Protein Bars _ Functional Beverages Creamers Market (TAM)
Slide 7: Q4 Net Sales growth: Wholesale +52%, E-commerce +12%
Q4 Net Sales growth: Wholesale +52%, E-commerce +12% Net Sates by Channet* sM $69 $68 ‘ee $61 si sis $40 $38 Hwrotesate [e-commerce a 2 3 a4 Wholesale 9.6% 8.9% 12.7% 51.8% E-commerce 32.5% 47.3% 42.256 125% Total LSF 22.1% 29.5% 28.3% 26.1% Fy2024 19.4% 31.9% 26.5%
Slide 8: Portfolio aligned to each channel to maximize sales and profitability
Portfolio aligned to each channel to maximize sales and profitability Product Assortment Marketing Purpose Full product assortment and Unique offerings. plus fst to market with innovation Educational content hub ‘and brand loyalty Expanded core product set and Convenience and unique packs and sizes
Slide 9: Expanding our consumer target with room to grow
Expanding our consumer target with room to grow *+ Laird Superfood was founded among the inner circle of, Laird and Gabby's friends and family + Since the rebrand, we have focused on growth among, Health Enthusiasts © Believe in the power of superfoods © Intune with food's impact on their health ©.
Slide 10: 2025 marketing will focus on benefit and taste
2025 marketing will focus on benefit and taste Opes (2) Sampling and recipes to ational campaign with _ healthbenefits == drive taste and health _ lecalamplifications
Slide 11: Laird Superfood is helping to change our food system
Laird Superfood is helping to change our food system Amplify key voices that _ are part of the discussion. Continue to make real, Educate our consumers _minimally processed food — os _on the issues. -that tastes amazing
Slide 12: Retail growth accelerated during FY24
Retail growth accelerated during FY24 Retail Sales Laird Superfood Total Brand YOY $ Sales (MM) by Quad (sm) Total Marketplace (MULO+NAT+WFM (Deerratncude ton ard ADSPRS ares” 25 2022 2023 I 2024 22 20 18 E E Ww 18 10 os 25-Feb 24-Mar 21-Apr 19-May 16Jun Télul T1-Aug 8Sep 6-Oct SNov Dec S807 | aie |
Slide 13: Grew distribution in both Natural and MULO during FY24
Grew distribution in both Natural and MULO during FY24 Laird Superfood rolling 52-week distribution (Does nat include Bors, Seasonal, Singles and AO SPINS business) Natural Channel Total Points of Distribution ‘MULO Total Points of Distribution 702 37 542 34 12/31/2023 12/29/2024 12/31/2023 12/29/20
Slide 14: 19% growth from Wholesale sales in FY24
19% growth from Wholesale sales in FY24 bd Natural i : 1» Conventional F | mn | Grocery a @ & a ram club Fe GAAS [DAS NAAN
Slide 15: Wholesale growth by category
Wholesale growth by category Wholesale Sales Growth by Product Line in FY24 versus FY23* * Coffee and Instant Latte growth driven 21 aim by new distribution, 3 * Greens growth driven by new distribution g and increased distribution and velocities ; ig som . ‘on Mushrooms. 18% * Hydrate growth driven
Slide 16: 32% growth from E-commerce sales in FY24
32% growth from E-commerce sales in FY24 am Net Sales Growth % 13% Qi @ @ Qt Fy24
Slide 17: E-commerce growth driven by strong execution across categories
Gross Soles Growth %. E-commerce growth driven by strong execution across categories E-commerce Sales Growth by Product Line in FY24 versus FY23* a —__ “not iterde to represent entkeproducl ine. Only major product calegoses shown, Performance Mushrooms eamed “Best Deal" status for Prime days on Amaz
Slide 18: Q4 & FY24 Financial Performance
vy \V YZ FUT SN) Q4 & FY24 Financial Performance
Slide 19: Q424 Financial Highlights
Q424 Financial Highlights* Financial Performance Q424 Hig! + Net Sales grew to $11.6M a 26% increase versus Q423, The increase was driven by Wholesale +52% his Net Sales 16 and E-commerce +12%. Net soles, crewinl Bos + Gross Margin declined 174 basis points to 39% Gross Profit $45 chiven by higher s
Slide 20: FY24 Financial Highlights
FY24 Financial Highlights* Key Mec (Sin milions) | FY24 | Net Sales $43.3 Net Sales Growth 27% Gross Profit $177 Gross Margin a% ‘Change vs Prior Period —_+1,070 bps Net Loss ($1.8) Adjusted EBITDA ($0.7) Change vs Prior Period -+$8.3 Cash Increase +908 + Net Sales grew to $43.3M a 27" hs Concannon
Slide 21: Net Sales highlights and FY24 Net Sales Growth, Channel Mix
Net Sales highlights 424 and FY24 Net Sales Growth Net Sates Channel Mix ($ Milions) (Bof Net Sales) + Q42d Net Sales +26% to $11.6M, compared to $9.2M for 323. Miiyroietae Moonie + 4 Net Sales growth driven by expansion in the Wholesale channel +52% + Net Sales for FY24 were $43.3M ‘compared to $34
Slide 22: Gross Margin highlights
Gross Margin highlights Gross Profit and Gross Margin Gross Margin + Gross Profit +72% to $17.7M in FY24, ($ Milions) ‘compared fo $10.3M in FY23. + Gross Margin +1,070 basis points in among pean FY24 driven by trade efficiencies Geen and cost savings initiatives: + Transitioned to 3rd party co- man
Slide 23: Adjusted EBITDA by quarter
Adjusted EBITDA by quarter se i ‘$0. f wal SS a 807 8 8 Q123, 9323 9423, Q124 9224 324 Qa24 .Glusted EBIDA| + FY24 Adi, EBITDA improved $8.3M versus prior year and was breakeven to positive for the past three quarters. + Improvement in Adj. EBITDA reflects company's focus on generating at least a br
Slide 24: Positive cashflow for three consecutive quarters and full year
Positive cashflow for three consecutive quarters and full year $, Milions kh I h os ' ps msl r i a = 23 " a | | “ | acai $3.2 $3.2 sts “$3.5 “$5.9 1229222, 822 QHZ QIZB_ QA. QHZB_ «QUIS QIAA_. © QaRd_—QUNH_ Quad i Total Cash (Loss)/Add Full year Cash Add +$0.8M reflects improved operating performanc
Slide 25: Exited 2024 with $8.5M in cash and no debt
Exited 2024 with $8.5M in cash and no debt LSF cash balance ($M) $119 $10.6 q li I Q123 9223 9323 Management's goal is fo keep operating cash flow at least neutral through: Strong focus on operating cost control and cost savings initiatives. Disciplined management of our trade and marketing investme
Slide 26: Sales Mix by Product Line
Sales Mix by Product Line Gross Sales Product M ighlights Gross Sales Product Line Mix (6 of Gross Soles) Product line FY24Gross | Example ay Sales (SM) Coffee Creamers $231 Coffee, Tea, and Hot Chocolate Sua Hydration & 9423424, FY23.FY24 Beverage Enhancing $9.2 I Coffee creamers Products [i Coffee
Slide 27: Full Year 2025 Outlook
Full Year 2025 Outlook* Metric Guidance Gross Margin High 303% ‘Adjusted EBITDA’ Breakaven) Operating Cashflow (S1 to 2M) = patie: sree cpeeasomeneen ze a eons ec corpenen aloe eterna @)
Slide 28: Appendix
A WH le" WN SNH) SZ OTK \) /; ys BY Ad Appendix ‘ G
Slide 29: Reconciliation of Adjusted EBITDA by Quarter
Reconciliation of Adjusted EBITDA by Quarter a cy oo oes, quae gee aes eae et tonincome Fussy S ase7ae) F—eseaeay Fess -STAsestay S (amaTe) S— Us8AaH) cea sted raecton andammston 7989 799 mass nash mass ore ese esas ‘Stcnsed consenation sara ‘6977 ey er) Income tnesperse maze 70 = 2s saos7 a8 set a