Slide 1: Leading the Digital Transformation of Maternity Care
HeraCARE Presentation | March 2020 For personal use only Leading the Digital Transformation of Maternity Care All Rights Reserved Proprietary and Confidential © 2020 HeraMED Ltd.
Slide 2: Disclaimer
Disclaimer Important notice regarding forward looking statements For personal use only This document contains a general summary of the company and is provided for information purposes only. For full details please review HeraMED Limited ACN 626 295 314 (HeraMED) ASX page - https://www.asx.com.au/asx
Slide 3: HeraCARE interweaves technology procedures and activities
“ For personal use only HeraCARE interweaves technology procedures and activities to improve prenatal and postnatal care by empowering expectant mothers and their support system to become engaged in a collaborative process designed to manage the medical, social and mental aspects of Maternity Care.
Slide 4: HeraCARE
HeraCARE Software platform for the creation and implementation of digital health For personal use only solutions for maternity care management Mom Care Manager Maternity Care Supervision Hera Composer Dashboard The first digital Configuration platform Monitoring and pregnancy for management communic
Slide 5: The HeraCARE Platform Designed Based On Clinical Research
The HeraCARE Platform Designed Based On Clinical Research HeraBEAT For personal use only Care Manager Dashboard HERA Pregnancy Companion Social Network Fetal HR Monitor Powered by Activity Tracker Communication Urine Weight Educational Blood Pressure 5 Materials All Rights Reserved Proprietary and C
Slide 6: HeraBEAT – Revolutionising Monitoring
For personal use only HeraBEAT – Revolutionising Monitoring The smart fetal heart rate monitors • Multi-sensor, medical grade fetal heart rate monitoring at home. • Clinical proven and approved by regulatory bodies including: • US - FDA 510(K) for professional use • Medical CE by BSI and ISO13485 (E
Slide 7: Care Manager Dashboard Driven By Medical Evidence
Care Manager Dashboard Dashboard Driven By Medical Evidence A professional dashboard enabling real-time data driven decision support For personal use only providing connected care and secured communication channels Key Features Tracking of Usage/ adherence Care Manager Dashboard Alerts and notificat
Slide 8: HeraCARE's fundamental pillars
HeraCARE’s fundamental pillars For personal use only Enabling a high-tech, high-touch - maternity care hybrid model Interactive Supervised Personalized Content Self Tracking Relationships Delivered using a task-based approach 8 All Rights Reserved Proprietary and Confidential © 2020 HeraMED Ltd.
Slide 9: A weeks journey defined by layers of configurable building blocks
A 40 weeks journey defined by 3 layers of Configurable building blocks: For personal use only Presented to the user as Plans & Programs tasks to complete Maternity Care Tracking data and Composer Tracking & Markers measurements (Weight, Blood Pressure, Proteinuria / UTI, Mood, Physical Activity, Nut
Slide 10: A sample week journey with HeraCARE
A sample week journey with HeraCARE For personal use only Day 0 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Main Experience: Main Experience: Main Experience: Main Experience: Main Experience: Main Experience: Main Experience: Listen to your Talk to your Track blood Join the Meditate and Take a belly Join t
Slide 11: The Maternity Care Journey with HeraCARE
The Maternity Care Journey with HeraCARE For personal use only Day First0 TrimesterDay 1 Day Trimester Second 2 Day 3 Third Trimester Day 4 DayFourth 5 Trimester Week 1-12 Week 13-26 Week 27-40 6 Weeks Post Delivery Lifestyle Management (Physical Activity, Sleep, Nutrition, Weight Gain) Psychosocial
Slide 12: Mom Companion App – Week / Day
Mom Companion App – Week 18 / Day 0 For personal use only Day 0 1 3 Interactive Fetal heart rate content measurement Main Experience: Listen to your baby’s heart rate Additional tasks 2 4 • Prenatal Supplements Mood • vitamins Read about reminders tracking pregnancy week • Mood tracking 12 All Right
Slide 13: Care Manager Dashboard – Week / Day
Care Manager Dashboard – Week 18 / Day 0 For personal use only Task Fetal heart rate adherence measurement report Supplements Full Activity adherence log 13 All Rights Reserved Proprietary and Confidential © 2020 HeraMED Ltd.
Slide 14: Mom Companion App – Week / Day
Mom Companion App – Week 18 / Day 1 For personal use only Day 1 1 3 Symptom Midwife Tracking weekly session Main Experience: Talk to your midwife Additional tasks 2 • Prenatal Supplements • vitamins Symptom reminders tracking • 14 All Rights Reserved Proprietary and Confidential © 2020 HeraMED Ltd.
Slide 15: Care Manager Dashboard – Week / Day
Care Manager Dashboard – Week 18 / Day 1 For personal use only Symptom alerts Conditional tasking Virtual visit Communication documentation sentiment analysis 15 All Rights Reserved Proprietary and Confidential © 2020 HeraMED Ltd.
Slide 16: Mom Companion App – Week / Day
Mom Companion App – Week 18 / Day 2 For personal use only Day 2 1 3 Blood Weight gain pressure Main Experience: Track blood pressure and weight gain Additional tasks 2 4 • Prenatal Supplements Symptom • vitamins Symptom reminders Follow up follow up question 16 All Rights Reserved Proprietary and Co
Slide 17: Disrupting a global industry via digital transformation
Disrupting a global industry via digital transformation The pregnancy experience hasn’t changed since the 50’s For personal use only DOCTORS/ PROVIDERS EXPECTING MOTHERS Shortage of fundamental services 14+ clinical sessions per pregnancy Lack of time and attention Loss of time away from work / chil
Slide 18: HeraMED Mayo Clinic collaboration
HeraMED Mayo Clinic collaboration* • HeraMED and the Mayo Clinic have joined forces to co-develop a new platform based on the Mayo’s Clinic successful OB Nest program. For personal use only • OB Nest is a service model developed to combine traditional maternity care office visits with connected care
Slide 19: OB Nest Maternity Care Model
For personal use only OB Nest Maternity Care Model OB NEST ✔ CLINICALLY VALIDATED 5 YEARS OF RESEARCH 2011-2016 ✔ 14 MATERNITY CARE OPTIONS TRIALED & TESTED OB Nest aimed to de-medicalize the experience of pregnancy by providing a supportive and empowering experience that fits within patients' daily
Slide 20: OB Nest Maternity Care Model – Study Results
OB Nest Maternity Care Model STUDY RESULTS For personal use only 14 REDUCED REDUCED THE HOLY GRAIL COST OF 8 Visits From 14 to 8 OF MATERNITY CARE CARE 1.41 LOWERED Pregnancy Stress 1.34 IMPROVED STANDARD PATIENT 95% OF CARE IMPROVED SATISFACTION patient satisfaction SINCE 2016 77% https://journals.
Slide 21: HeraMED's Triple Aim
HeraMED’s Triple Aim Our services are offered through health care providers, insurers For personal use only and employers to their pregnant audience to achieve the triple aim Cost Reduction Increased Satisfaction Better Outcomes Reduction of both scheduled and Reassurance and peace of mind Stress an
Slide 22: Large Addressable Potential Market
Large Addressable Potential Market* $50 For personal use only The cumulative costs of childbirth is estimated “70% prefer using a digital at well over USD 50 billion annually in the U.S. alone solution to monitor their billion health metrics at home.” Source: The New York Times, June 2013 Global Dig
Slide 23: Potential Geographic Expansion
Potential Geographic Expansion 2022 For personal use only 2021 US + EU Growth 2020 WW expansion US + EU Selected US states expansion + ~45M Limited EU countries ~6-7M Annual Births Annual Births • Focus on large scale ~2M Insurers, employers and • Focus on medium to healthcare providers Annual Birth
Slide 24: HeraCARE Scalable Recurring Pricing Model
HeraCARE Scalable Recurring Pricing Model HeraCARE HeraCARE For personal use only LICENSE HeraBEAT Plus PREMIUM GOLD fee US$299 / Purchase US$69 / Month US$99 / Month Features or or US$199 / Pregnancy US$399 / Pregnancy Task Based maternity Care NA Included Included Social Support Network NA Basic E
Slide 25: Defined Cooperation Model
Defined Cooperation Model Allows for rapid scalability through partners For personal use only • Provide a base service offering to existing clientele on a month to month subscription model ensuring recurring revenue for all parties • Flexible and Tailored platform for Healthcare providers, commercia
Slide 26: Value Proposition
For personal use only Value Proposition Insurers/ Healthcare Employers Providers • Reduce unnecessary clinic visits • Reduce absence from workplace • Empower professionals to be more informed • Enhance focus and work engagement during & efficient patient advocates pregnancy • Reduce costs • Reduce c
Slide 27: Thank You For Your Time
Thank You For For personal use only Your Time All Rights Reserved Proprietary and Confidential © 2020 HeraMED Ltd.
Slide 28: Appendix 1: Board of Directors
Appendix 1: Board of Directors Dr. Ron Weinberger – Non-Executive Chairman For personal use only Highly experienced business executive, with strong scientific background and international span| Ex president and CEO of Nanosonics Ltd. ASX: NAN, Mkt cap ~$AUD 1.35 Billion David Groberman – CEO, Co-Fou
Slide 29: Appendix 2: References
For personal use only Appendix 2: References Slide 22: Wired – Liat Clark: https://www.wired.co.uk/article/doctors-replaced-with-machines The New York Times – Elisabeth Rosenthal: https://www.nytimes.com/2013/07/01/health/american-way-of-birth-costliest-in-the-world.html Zion Market Research – Globa