Slide 1: The leading electronic retailer for gemstone jewelry in Europe
The leading electronic retailer for gemstone jewelry in Europe 1
Slide 2: Summary of key developments
Summary of key developments • elumeo has been able to continually improve its operating performance in 2019. After a challenging first six months the new supply chain started to deliver significant improvements • Gross Profit in 2019 rose by 11% to € 21.8m and operating cost was reduced by 22% to €
Slide 3: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in 2019 3 Financials FY 2019 4 Outlook for 2020 and COVID 19 crisis 3
Slide 4: elumeo's business model is founded on three pillars
elumeo’s business model is founded on three pillars Vertically integrated and scalable Multiple electronic distribution channels Live and interactive sales value chain features Traditional jewelers Interactive TV Gemstone > > > > Customer Online Bidding Agent Mobile App Gemstone > > > Customer Up to
Slide 5: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in 2019 3 Financials FY 2019 4 Outlook for 2020 and COVID 19 crisis 5
Slide 6: Focus in 2019 was on three main topics: Margin, Cost and Online Expansion
Focus in 2019 was on three main topics: Margin, Cost and Online Expansion Objective in 2019 Key Developments • Improve Gross Margin and increase gross Profit • New supply chain has been established with 28 by € 5 m new factories from China, India an Thailand Improve • Increase of gross profit by € 2
Slide 7: In 2019 a new supply-chain has been established for elumeo
Improve In 2019 a new supply-chain has been established for elumeo…. Margin Factories Jewelry Factories Factories Data Bangkok Hub Data Central Management in Factories Berlin • All employees on our payroll Factories • Quality control • Design • Product images and videos • Merchandising • All product
Slide 8: Delivering significantly improved margins and on-air-performance
Improve ….delivering significantly improved margins and on-air-performance Margin Live DE Revenue per Minute (EUR)1) Live DE % Gross Margin1) 8
Slide 9: Operating cost have been reduced by 22%
Reduce Operating cost have been reduced by 22% Cost Source: Audited financials 2019 9
Slide 10: elumeo now serves the Italian Market from Berlin reducing related cost by 65%
Reduce Cost elumeo now serves the Italian Market from Berlin reducing related cost by 65% New centrally managed format for the Italian market: Cost Savings by the new One signal, two countries approach • Cleanfeed Programm Camera 1 German Camera 1 Product • Database • • Cleanfeed • Camera 1 • Progra
Slide 11: Objectives for elumeo's webshops in 2019
Reduce Objectives for elumeo’s webshops in 2019: Cost ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ 11
Slide 12: Webshop Revenue and Margin clearly increased compared to PY
Webshop Revenue and Margin clearly increased compared to PY Grow online marketing costs have been reduced Online ▪ ▪ ▪ 12
Slide 13: Successful turnaround in new web customer acquisition since July 2019
Successful turnaround in new web customer acquisition since July 2019 Grow thanks to improved organic and paid online traffic acquisition (SEO & SEA) Online New web customers per month 2018 - 2019 2.000 1.800 1.600 1.400 1.200 1.000 800 ▪ 600 ▪ 13
Slide 14: Improved web shop experience results in increased revenue per customer
Grow Improved web shop experience results in increased revenue per customer Online ▪ ▪ ▪ ▪ ▪ ▪ 14
Slide 15: Way forward: Highly personalized shopping experience, omnichannel communication
Way forward: Highly personalized shopping experience, Grow omnichannel communication and expansion to new social platforms Online Online marketing trends Development priorities in 2020 Personalized marketing based on big data & AI Social Media Commerce increasing Video content as competitive advanta
Slide 16: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in 2019 3 Financials FY 2019 4 Outlook for 2020 and COVID 19 crisis 16
Slide 17: Financials 2019 – Segment reporting shows significantly improved EBITDA
Financials 2019 – Segment reporting for 2019 shows significantly improved EBITDA Source: Audited financials 2019 17
Slide 18: Financials 2019 – Segment reporting for Q4 2019 profitable on EBITDA level
Financials 2019 – Segment reporting for Q4 2019 profitable on EBITDA level Source: Audited financials 2019 18
Slide 19: Statement of income from 1 January to 31 December 2019
Statement of income from 1 January to 31 December 2019 Source: Audited financials 2019 19
Slide 20: Consolidated assets as of 31 December 2019
Consolidated assets as of 31 December 2019 Source: Audited financials 2019 20
Slide 21: Consolidated equity & liabilities as of 31 December 2019
Consolidated equity & liabilities as of 31 December 2019 21
Slide 22: Cashflow Statement from 1 January to 31 December 2019 (I)
Cashflow Statement from 1 January to 31 December 2019 (I) Source: Audited financials 2019 22
Slide 23: Cashflow Statement from 1 January to 31 December 2019 (II)
Cashflow Statement from 1 January to 31 December 2019 (II) Source: Audited financials 2019 23
Slide 24: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in 2019 3 Financials FY 2019 4 Outlook for 2020 and COVID 19 crisis 24
Slide 25: Online sales of jewelry and watches have been hit hardest by COVID 19 crisis
Online sales of jewelry and watches have been hit hardest by COVID 19 crisis Online sales growth year-o Online sales Online sales growth growth year-on-year year-on-year of of eCommerce eCommerce categories categories in in Germany Germany Jan/Febr 2020 vs 2019 Jan/Febr Jan/Febr 2020 2020 vs vs 2019
Slide 26: After implementing short-term fixes elumeo will now focus on long term improvement
After implementing short-term fixes elumeo will now focus on long term improvement Immediate COVID 19 reaction Long term transformation ▪ ▪ Healthcare ▪ ▪ ▪ ▪ ▪ Cost ▪ Reduction ▪ and Cash ▪ ▪ Management ▪ ▪ Revenue and ▪ Margin ▪ ▪ Improvement 26
Slide 27: Outlook 2020 (I)
Outlook 2020 (1) Based on the strong development in Q4 2019 elumeo was set to improve further in 2020 and achieved a moderate revenue growth and a low single digit segment EBITDA in 2020 The COVID 19 crises makes it currently very difficult to predict the further development in 2020. After a challen
Slide 28: Outlook 2020 (II)
Outlook 2020 (II) elumeo has developed various scenarios for possible outcomes as the COVID 19 crisis progresses further. These scenarios range from a stable to moderate gross profit increase vs. 2019 to a moderate gross profit decline. At the same time cost have been reduced significantly in Q2 202
Slide 29: Points of contact
Points of contact Executive Board Investor Relations 29