Tonies Se Class A · XETR:TNIE
Tonies Se Class A — Tonies Se Reg A — H1 2025 Earnings Presentation
32 slides from Tonies Se Class A's earnings presentation, Aug 21, 2025
Slide 1: Earnings Presentation H1 2025
Earnings Presentation Hi 2025 tonies SE | August 21, 2025
Slide 2: Disclaimer
Disclaimer | This document contains forward-looking statements. Forward-looking statements can typically be identified by the use of words such as “expects”, may’, “will”, ‘could’, “should”, “intends”, “plans”, "predicts", "envisages" or “anticipates” or other words of similar meaning. These forward
Slide 3: Who you have on the call today
Who you have on the call today Tobias Wann Dr. Jan Middelhoff CEO CFO tonies® 3
Slide 4: Agenda
tonies SE Earnings Presentation Agenda Welcome to tonies Business Update H1 2025 Results H1 2025 Outlook FY 2025 Q&A tonies® 4
Slide 5: Allow me a few personal words upfront…
Allow me a few personal words upfront…
Slide 6: tonies: #1 audio platform for kids globally
tonies: #1 audio platform for kids globally unparalleled stickiness
Slide 7: Subscription-like cohorts
Subscription-like cohorts • • •
Slide 8: We've completed a strong first half of 2025 — more to come in H2 2025
We've completed a strong first half of 2025 — more to come in H2 2025... Our value levers: Internationalization S =) Gross margin expansion yt ye Own content/IP Ea foal product/channel mix LOU Operating leverage ) Effective as of September 1, 2025 Today’s focus: Market Insights Product US Tariffs Le
Slide 9: NA: We have further built a strong foundation for a successful H2 2025
NA: We have further built a strong foundation for a successful H2 2025 ze “© TARGET 2020: Online only 2021: Seasonal listings in selected physical stores in Q4 2024: >1,750 stores (100% of stores) H2 2025: 1.5X shelf-space to 12ft per store \ ) Walmart >.< News: We are now transitioning into the Toy
Slide 10: DACH growing in Q2
> 53 % ~ 42 min 11 SKUs DACH growing in Q2
Slide 11: RoW: ANZ success story continues and exceptional H1 2025 performance in France
RoW: ANZ success story continues after market launch in rv 2024 and exceptional H1 2025 performance in France = Australian Toys Market Update! 45 Strong Hi performance in France H1 2024 vs. H1 2025 eS) ~375k ~3.4m Tonieboxes sold Tonies sold since since market entry market entry G2.5X) Australia Toy
Slide 12: 32% higher emergent literacy scores
32% higher emergent literacy Planet Play scores • • • • less likely to exceed one hour of People Principles screen time • • •
Slide 13: Selected launch highlights 2025
Selected launch highlights 2025: Stay tuned for an exciting H2 2025
Slide 14: US Tariffs: Despite tariff impact, tonies is in a good position to mitigate impact
US Tariffs: Despite tariff impact, tonies is in a good position rv to mitigate impact at best due to a toolbox at hand Max tariffs Current tariff announced? agreements 145% j | 30% Our toolbox at hand pocenccrnenrere Sourcing Options Key Sourcing Countries zp China a diversified supply chain for box
Slide 15: Tonieboxes
> 1.8mn Tonieboxes > 330k similar efficiency
Slide 16: Well-positioned for a successful H2 2025, strong pricing power
well-positioned for a successful H2 2025 strong pricing power.
Slide 17: Management Board as of Sep 1, 2025
Management Board as of Sep 1, 2025
Slide 18: Patric elected as new Supervisory Board Member
Patric Fassbender, Patric was elected as new Supervisory Board Member founded the company along with Marcus Stahl.
Slide 19: Results H1 2025
Results Hi 2025
Slide 20: H1 2025 development confirms dynamic growth trend
H1 2025 development confirms dynamic growth trend Revenue (constant currency) DACH: EUR 71m North A EUR 71m (+: EUR 177m Adj. EBITDA’/ EBITDA margin 2.1% / 1.8% Cash & Other Continued dynamic growth in North America, ROW. DACH region slightly down mainly due to early ordering from wholesale in Q4 20
Slide 21: Note: Numbers are unaudited
Note: Numbers are unaudited tonies ®
Slide 22: Dynamic growth in North America and ROW — DACH affected by baseline effect
Dynamic growth in North America and ROW — DACH rv effected by baseline effect from strong Q4 2024 (+21%) Revenue by region tin Eurand constant currency) Revenue split (in eur) (120%) Ml H1 2024 Mi International MM Hi 2025 MM DACH 176.6 DACH with strong G4 2024 growth of 21% - partly due to earlier w
Slide 23: Particularly strong growth of Tonies figurines
... with particularly strong growth of Tonies figurines! eo Revenue by product category iin euRmand constant currency) Revenue split by product category ii: eurm) Ml H1 2024 HN Tonieboxes MM +1 2025 Hl Tonies 176.6 Hl Accessories & Digital Due to phasing effects in H2 Group Tonieboxes Tonies Accesso
Slide 24: Q2 2025 revenue: All segments growing incl. DACH
Q2 2025 revenue: All segments growing incl. DACH after a baseline effect in Q1 2025 Revenue by region {in eurmand constant currency) Ml ce 2024 MM 2 2025 DACH North America Rest of World Baseline effect due to reclassification in HI 2024, leading to low reported Accessories revenue in Hi 2024 Group
Slide 25: Segment Reporting: All Segments on track — Positive EBITDA in DACH and N. America
Segment Reporting: All Segments on track — Positive EBITDA rv in DACH and N. America, strongly improved EBITDA in RoW North 6 neem tonies America P 3 group! in EURM segments Revenue (external, nominal) 70.8 70.6 @ 35.22 176.6 ie) (0) 176.6 Licensing costs -11.8 79 -4 -23.6 23 0 -213 Contribution mar
Slide 26: Adjusted EBITDA: continued positive result despite planned investments
Adjusted EBITDA: continued positive result despite planned investments in future growth as well as tariff mitigation Adjusted EBITDA margin bridge tin pp) TDA margin %, non-adjusted COGS Adj. EBITDA margin H1 2024 Licensing Fulfilment Marketing Personnel costs Opex Own work Other capitalized Adj. Ad
Slide 27: Sound financial situation despite high investments in future growth
Sound financial situation despite high investments in future growth Cash bridge tin EuRm) om 50 available incl. unused credit lines SZ Cashasof Operating CF Investing CF Financing CF FX effects Cash as of 31 Dec 2024 30 Jun 2025 Operating Cashflow (CF) positively impacted by efficient working capita
Slide 28: Outlook 2025
Outlook 2025
Slide 29: Guidance FY 2025: Profitable growth story continues
Guidance FY 2025: Profitable growth story continues Group revenue North America revenue Adjusted EBITDA margin (%) Results FY 2024 EUR 481 million EUR 210 million 7.5% Guidance FY 2025 >25% YoY to above EUR 600m in constant currency >30% YoY in constant currency 6.5 - 8.5% - Based on the assumption
Slide 30: Q&A
Q&A tonies® 30
Slide 31: Key takeaways: tonies delivers growth in any environment
Key takeaways: tonies delivers growth in any environment Strong H1 performance better than expectations International expansion with continued strong traction (and growth investments!) Uniquely resilient business model Despite overall concems, tonies has seen in H1 and anticipates for H2 healthy dem
Slide 32: Investor Relations Contact
Investor Relations Contact Investor Relations Team Contact ir@tonies.com Investor Relations Contact Peter Dietz Head of Investor Relations Phone: +491739018573 Mail: Peter.Dietz@ext.tonies.com 32