Kogan.com Ltd. · ASX:KGN
Kogan.com — Shareholder Meeting (November 2021)
23 slides from Kogan.com's shareholder meeting presentation, Nov 25, 2021
Slide 1: 2021 Annual General Meeting
2021 ANNUAL GENERAL MEETING 25 NOVEMBER 2021
Slide 2: Important Notice
IMPORTANT NOTICE This disclaimer applies to this Presentation and the information contained in it (the “Presentation”). By reading this disclaimer you agree to be bound by it. Important notice and disclaimer: This Presentation contains a general summary of the activities of Kogan.com Ltd (the Compan
Slide 3: Your Board
YOUR BOARD Greg Ridder Janine Allis David Shafer Independent Non-Executive Chairman Independent Non-Executive Director CFO, COO and Executive Director Harry Debney James Spenceley Ruslan Kogan Independent Non-Executive Director Independent Non-Executive Director Founder, CEO and Executive Director 2
Slide 4: How to Lodge Your Vote
HOW TO LODGE YOUR VOTE ONLINE ATTENDEES - VOTING PROCESS When the poll is open, the vote will be accessible by selecting the voting icon at the top of the screen To vote simply select the direction in which you would like to cast your vote. The selected option will change colour There is no submit o
Slide 5: How to Submit Written Questions
HOW TO SUBMIT WRITTEN QUESTIONS When the Question function is available, the Q&A icon will appear at the top of the app To submit a question, click in the ‘Ask a question’ box, type your question and press the send arrow Your question will be sent immediately for review 4
Slide 6: How to Submit Audio Questions
HOW TO SUBMIT AUDIO QUESTIONS When the audio quentions line is available, a link will appear on the home tab titled Asking Audio Questions If you would like to ask an audio question, pause the meeting broadcast and click on the link You will be prompted to enter your name and the topic of your quest
Slide 7: Chairman's Address
CHAIRMAN’S ADDRESS Greg Ridder, Independent Non-Executive Chairman 6
Slide 8: FY21 Kogan Group Results
FY21 KOGAN GROUP RESULTS $1.179bn $203.7m $61.8m Gross Sales1 Gross Profit Adjusted EBITDA3 52.7% on FY20 61.0% on FY202 24.5% on FY20 $42.9m 3,971,000 517% Adjusted NPAT Kogan Group Active Total Shareholder Return5 Customers4 43.2% on FY20 46.9% Kogan.com Active from IPO to Oct-21 Customer Growth o
Slide 9: CEO's Presentation
CEO’S PRESENTATION Ruslan Kogan, Founder, CEO and Executive Director 8
Slide 10: Creating More Choice for Our Customers
CREATING MORE CHOICE FOR OUR CUSTOMERS 2018 FOCUS We are expanding our range to delight customers with more than 13.8 million products. TOTAL PRODUCTS ON KOGAN.COM PLATFORM1 UNIQUE EXCLUSIVE BRANDS PRODUCTS1 UNIQUE PRODUCTS IN-WAREHOUSE1 +102.5% CAGR2 since Oct-19▲ +304.2% ▲ +32.3% ▲ +195.7% ▲ 14,00
Slide 11: Improving Customer Value
IMPROVING 2018 FOCUS CUSTOMER VALUE We are continuing to improve the value available to customers through better products, services and pricing. This leads to higher traffic, more engagement with our platform and more repeat business from customers. TRAFFIC TO OUR PLATFORM HAS INCREASED MORE SIGNIFI
Slide 12: Improving Delivery to Customers
IMPROVING 2018 FOCUS DELIVERY TO CUSTOMERS Introducing our own last-mile delivery service, fully operated by Kogan.com. RECENTLY INTRODUCED KOGAN DELIVERY SERVICES IS SIGNIFICANTLY THE NUMBER OF INVENTORY BASED ITEMS DISPATCHED HAS INCREASED INCREASING MOM SINCE LAUNCH IN JUN-211 50.2% YOY1 30,000 6
Slide 13: Kogan Marketplace
KOGAN MARKETPLACE 2018 FOCUS Gross Sales1 in FY21 grew by 91.0% on FY20 and 1QFY22 has grown 49.8% quarter-on-quarter, continuing the extraordinary growth of the platform. KOGAN MARKETPLACE GROSS SALES1 ACHIEVED KOGAN MARKETPLACE GROSS SALES1 ACHIEVED THE NUMBER OF KOGAN MARKETPLACE SELLERS SIGNIFIC
Slide 14: Exclusive Brands
EXCLUSIVE 2018 FOCUSBRANDS Exclusive Brands achieved YTD (Jul to Oct) Revenue growth of a CAGR1 of 38.3% since YTD FY19, continuing to meet strong customer demand across a wide-array of products. YTD (JUL TO OCT) GROWTH IN KOGAN EXCLUSIVE BRANDS REVENUE ACCELERATED CAGR1 OVER THE LAST THREE YEARS 15
Slide 15: Kogan First
KOGAN FIRST 2018 FOCUS Kogan First subscribers are progressing toward the Company’s medium-term goal of 1,000,000 Kogan First Members. Free Shipping Exclusive Member Earn Kogan Everyday Priority Customer Specials Rewards Discounts Service KOGAN FIRST MEMBERS1 250,000 +270.1% ▲ 200,000 Kogan First Me
Slide 16: Kogan Verticals Operational Update
KOGAN VERTICALS OPERATIONAL UPDATE 2018 FOCUS What we have planned for FY22 Kogan Mobile Australia • 5G • New additional plan - Low priced monthly plans • eSim Kogan Mobile New Zealand • Stronger focus on best value Kogan Internet • New additional fixed wireless plans • Low priced 100mb/s plans Koga
Slide 17: Mighty Ape
MIGHTY APE 2018 FOCUS Anticipated launch of Jungle Express, Mighty Ape last-mile delivery service owned and operated by Mighty Ape. ACTIVE CUSTOMERS OF 752,000 AS AT 31 OCT 21 MIGHTY APE LAST MILE DELIVERY SERVICE 775 +9.0% since Oct-20 ▲ 750 Active Customers (‘000) 725 700 675 650 Oct-20 Oct-21 • 7
Slide 18: Shareholder Value
SHAREHOLDER 2018 FOCUS VALUE Kogan.com has outperformed the market providing Shareholder returns of 517% from the IPO in July 2016 to October 2021. TOTAL SHAREHOLDER RETURN 6/7/2016 IPO TO 29/10/2021 Kogan.com has significantly outperformed the Small Ordinaries, S&P/ASX 300 and S&P/ASX 200 Accumulat
Slide 19: Kogan Group Trading - November Update
KOGAN GROUP TRADING - NOVEMBER UPDATE YOY UNAUDITED GROSS SALES1, GROSS PROFIT3 AND ADJUSTED KOGAN.COM ACTIVE CUSTOMERS OF 3,362,000 AS AT 31 OCT 21 EBITDA2 YTD (JUL - OCT) Kogan Group (inc Mighty Ape) FY20 YTD FY21 YTD FY22 YTD Gross Sales1,3,6 180.2 363.1 432.7 4,000,000 Gross Profit3,4 28.8 70.0
Slide 20: Increasing Market Share in a Rapidly Growing Market
INCREASING MARKET SHARE IN A RAPIDLY GROWING MARKET Online retail is in its infancy in Australia. Kogan Group’s market share has grown over many years, while the market itself continues to rapidly increase in size. NAB estimates that in the 12 months to June 2021, Australians spent $48.6 billion on
Slide 21: Kogan Group Five Year Goal
KOGAN GROUP FIVE YEAR GOAL 2018 FOCUS IN THE PAST 5 YEARS WE GREW GROSS SALES1 BY A CAGR2 OF 39% FROM $227M TO $1.179 BILLION IN THE NEXT 5 YEARS WE ARE TARGETING $3 BILLION IN GROSS SALES1 20%+ CAGR2 target to FY26 3,000 +39.0% CAGR2 on FY16 Gross Sales ($m) +52.7% on FY20 1,179.0 772.3 492.6 551.8
Slide 22: kogan.com
kOgan.com
Slide 23: Annexure 1: Reconciliation to Adjusted EBITDA and Adjusted NPAT
ANNEXURE 1 RECONCILIATION TO KOGAN GROUP ADJUSTED EBITDA AND ADJUSTED NPAT COVID-19 COVID-19 Mighty Ape purchase Unrealised FX Equity-based related stock related - tranches 3&4 and Unadjusted gain/(loss) compensation Donations provision logistics costs acquisition costs Adjusted Revenue 780.7 780.7