Cracker Barrel Old Country Store, Inc. · NASDAQ:CBRL
Cracker Barrel Old Country Store — CBRL Group — Investor Presentation (October 2007)
17 slides from Cracker Barrel Old Country Store's investor presentation, Oct 3, 2007
Slide 1: One Brand - Simplify, Focus & Execute
One Brand - Simplify, Focus & Execute Mike Woodhouse Chairman, President & CEO
Slide 2: It's About the Brand: Differentiation Clearly Defined with a Unique Selling Proposition
It's About the Brand: Differentiation Clearly Defined with a Unique Selling Proposition at its Heart
Slide 3: It's About the Brand
Its About the Brand Mission Since 1969, 0 Been Peas Brand Promise
Slide 4: It's About The Brand
It’s About The Brand a Voted America’s Best Family Dining for }@ Years. Next Exit =
Slide 5: Brand: Validation Awards & Research
It's About the Brand: Validation Awards & Research Oprah Winfrey Cracker Barrel excels in "providing an experience, not just a meal, and for remaining consistent to a business strategy that appropriately blends restaurant and retail." - Kanbay Research Institute, 2007 Raving Fans Drew Carey Emeril L
Slide 6: Brand: Relevance
It's About the Brand: Relevance Record-setting Opening Sales in New Stores in Fiscal 2007 Off-Interstate Huntsville, AL Lubbock, TX Sherman, TX On-Interstate Florida City, FL Market Penetration in Current Markets
Slide 7: Restaurant Traffic Outperforms Knapp-Track Traffic
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 August FY08 5/1/2006 6/1/2006 7/1/2006 8/1/2006 9/1/2006 10/1/2006 11/1/2006 12/1/2006 1/1/2007 2/7/2007 3/1/2007 4/1/2007 5/7/2007 6/1/2007 7/1/2007 Knapp-Track -0.002 0.008 -0.011 -0.036 -0.018 -0.015 -0.04 -0.023 -0.015 -0.044 -0.044 -0.05 -0.037 -0.018 -0.036 -0.036 -0.02
Slide 8: Demographics Favors our Customer Mix
2006 2007 2008 2009 2010 2020 45 to 64 74 75 77 78 81 83.653 65 + 37.424 38.6 34.6 31.6 40.2 54.6 North 45.9 46.9 45 43.9 It's About the Brand: Guest Appeal Growth Projections for Over 45 Year Olds Demographics Favors our Customer Mix- A 28 Million Person increase by 2020 U.S. Census Bureau
Slide 9: Brand: Guest Appeal Multi-Generational Appeal
It's About the Brand: Guest Appeal Multi-Generational Appeal
Slide 10: Brand: Guest Appeal
It's About the Brand: Guest Appeal Traveler Local 50-64 65+ Pct 0.4 0.6 0.36 0.22 Neighbors 60% Travelers 40% Our Mix of Travelers and Neighbors Source: 2006 Awareness & Usage Study conducted by Marketing Workshop and 2006 Guest Loyalty Program conducted by Service Management Group.
Slide 11: Premium Return from a Premium Brand
It's About the Brand Improve Operating Margin Improve Return on Invested Capital Premium Return from a Premium Brand
Slide 12: People: Pleasing People
It's About the People Pleasing People is all about mutual respect. "The store employees interact with our guests... and the rest of us are the support group for them...if they're successful in providing our customers the proper experience, then we're successful as a by-product of their success." Dan
Slide 13: People: Training and Retention Programs
It's About the People: Training and Retention Programs Management Training Inclusion and Diversity E-Training PAR System Rising Stars Outcomes Higher Skills Lower Turnover Satisfied Employees Consistent Guest Service Our Goal Improve the Guest Experience
Slide 14: People: Strong Executive Team
It's About the People: Strong Executive Team Name Position Years at CBRL Years in Industry Mike Woodhouse Chairman, President & CEO 12 28 Doug Barber SVP, Restaurant Operations 4 28 Ed Greene SVP, Strategic Initiatives 2 29 Rob Harig SVP, Human Resources 7 30 Terry Maxwell SVP, Retail 27 27 Forrest
Slide 15: Simplify, Focus & Execute
Simplify, Focus & Execute Simplify Transform the Business Model Focus Disciplined Approach Execute Capitalize on Known Demand Grow Margins Improve New Unit Performance Effective Marketing
Slide 16: Stay True to Positioning -- Value and Uniqueness
Simplify, Focus & Execute Stay True to Positioning-- Value and Uniqueness
Slide 17: Thank you
Thank you. Mike Woodhouse Chairman, President & CEO