Brady Corporation · NYSE:BRC

Brady — Merger or Acquisition (June 2021)

10 slides from Brady's merger presentation, Jun 21, 2021

  1. Slide 1: Brady Corporation Q4 F'21 Acquisitions

    June 18, 2021 Brady Corporation Q4 F’21 Acquisitions

  2. Slide 2: Forward-Looking Statements

    2Forward-Looking Statements In this presentation, statements that are not reported financial results or other historic information are “forward-looking statements.” These forward-looking statements relate to, among other things, the Company's future financial position, business strategy, targets, pr

  3. Slide 3: Introductory Comments

    3Introductory Comments In Q4 of F’21, we completed three acquisitions: • Magicard Limited - $59M purchase price. • Nordic ID - $13M purchase price. • Code Corp. - $173M purchase price. Strategic Rationale: • Technology-based acquisitions. • To move Brady into faster-growing end markets. Acquisition

  4. Slide 4: Acquisition of Magicard

    Magicard Overview: • U.K.-based company with approximately 100 employees. • A full range of desktop devices to meet local, on-demand, secure ID card printing requirements. • Specialized full-color, high-resolution identification card printers with built-in security and ability to encode smart cards.

  5. Slide 5: Acquisition of Nordic ID

    Nordic ID Overview: • Finnish publicly-traded company with less than 50 employees. • Nordic ID has a complete range of RFID readers, scanners, and the associated software platform. Strategic Rationale: • The acquisition of Nordic ID provides a complementary product set and helps complete Brady’s RFI

  6. Slide 6: Acquisition of Code Corp

    Code Corp. Overview: • U.S.-based company with approximately 100 employees. • Well-established brand for high-performance barcode scanners. • Strong image recognition software and a history of strong innovation with 100+ patents. • Strong presence in U.S. healthcare and expanding in industrial appli

  7. Slide 7: Brady's Track & Trace Solutions

    7Brady’s Track & Trace Solutions RFID Readers Barcode Readers Label ExpertiseAutomation Benchtop Mobile Historical Brady Portfolio Nordic ID & Code

  8. Slide 8: Financial Overview

    8Financial Overview The combined financials of the acquisitions completed in Q4 F’21 are as follows: Overall: • All acquisitions are in the IDS segment. • Acquisitions funded with cash on hand as well as borrowings on our revolving line of credit (interest rate below 1%). Fiscal Year Ending July 31,

  9. Slide 9: Summary

    9Summary We are Shifting our Portfolio to Faster-Growing Applications & End Markets: • Magicard increases our presence in Access Control. • Code & Nordic ID fill gaps in our track-and-trace product offering. • Once integrated, we will increase our presence in faster-growing end markets. We are Inves

  10. Slide 10: Investor Relations

    10Investor Relations Brady Contact: Ann Thornton 414-438-6887 Ann_Thornton@Bradycorp.com See our website at www.bradycorp.com/investors

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