Grabagun Digital Holdings Inc. · NYSE:PEW
Grabagun Digital — SPAC Merger (March 2025)
26 slides from Grabagun Digital's SPAC merger presentation, Mar 24, 2025
Slide 1: Investor Presentation March 2025
INVESTOR PRESENTATION MARCH 2025
Slide 2: No Representations or Warranties
No Representations or Warranties No representations or warranties, express or implied are given in, or in respect of, the accuracy or completeness of the information contained in this Presentation or any other information (whether written or oral) that has been or will be provided to you. To the ful
Slide 3: Disclaimer (Cont'd)
DISCLAIMER (CONT’D) Trademarks This Presentation may contain trademarks, service marks, trade names and copyrights of other companies, which are the property of their respective owners, and GrabAGun’s, Colombier II’s and Pubco’s use thereof does not imply an affiliation with, or endorsement by, the
Slide 4: Introduction: Transaction Highlights
MARC NEMATI CEO Transaction Consideration $150 million valuation, with a 2:1 mix of common stock and cash with CLBR shares valued at $10.00 per share Represents an attractive valuation for a growth business and sector consolidation platform that is already cash flow positive Capital Structure GrabAG
Slide 5: Earned media access brings attention to our transactions
Our access to earned media brings massive attention to our transactions, resulting in sales and investment from aligned customers and investors 05
Slide 6: The Second Amendment Is In Our Blood
THE SECOND AMENDMENT IS IN OUR BLOOD We believe that it is our American duty to help everyone, from first - time buyers to long - time enthusiasts, understand and legally secure their firearms and accessories That’s why our arsenal is fully - packed, consistently refreshed, and always loaded with hi
Slide 7: The Opportunity and Market Dynamics
Millennials and Gen Z (18 - 44) are and tech - forward experiences Regulatory and inventory challenges stymie smaller competitors, creating opportunities for tech - enabled platforms to scale Deep relationships with manufacturers and distributors require years to cultivate, creating barriers to entr
Slide 8: The Problem: Americans' Second Amendment Rights Are Under Attack
08 THE PROBLEM Americans’ Second Amendment Rights Are Under Attack We now must also fight to defend our Second Amendment rights These groups tried this same playbook to limit Americans’ First Amendment rights, and a group of companies rose up to fight back The Supreme Court has upheld Americans' con
Slide 9: The Solution
THE SOLUTION Our platform is built for the next generation of firearms enthusiasts and sportsmen; on a premier proprietary tech stack for the 2A sector that supports demand prediction, procurement, and regulatory compliance; on deep relationships and direct integration into the systems of America’s
Slide 10: Results: Already Delivered
RESULTS: ALREADY DELIVERED Overall U.S. Firearms Market - 11.0% - 20.0% 10 (1) # NICS (6) Background Checks 2 - Year Growth Post - 2022 Revenue Growth (2 - Year) +11.0% +5.0% - 4.0% - 10.0% - 20.0% (2) (3) (2) (4) (5) 1. For the 12 month period ended 12/31/24 vs (unaudited) 12/31/22, as provided by
Slide 11: Investment Highlights
INVESTMENT HIGHLIGHTS Procurement platform and supplier integrations provides pricing, as well as inventory optimization edge High impact customer outreach marketing capabilities, amplified by Colombier’s unique media position Cash flow generative business expected to benefit from scale efficiencies
Slide 12: Premier User Experience for the Next Generation of Firearms Buyers
PREMIER USER EXPERIENCE FOR THE NEXT GENERATION OF FIREARMS BUYERS 12 Mobile - Friendly UI Design Tailored for Millennials & Gen Z Ensures Seamless Navigation & Engagement Of Total Revenue Monthly Page Views 13.8M 64.1% Of Total Sessions Bounce Rate 16.90% 61.4% Conversion Rate 1.02% Avg Session Dur
Slide 13: Focused on the Customer Journey
FOCUSED ON THE CUSTOMER JOURNEY Customers can create an account for streamlined future checkouts Simplified checkout with or without a registered account Our FFL platform handles regulations and compliance, including transfer paperwork and background checks HASSLE - FREE CHECKOUT Checkout flow optim
Slide 14: Proprietary Tech Stack for the 2A Sector
PROPRIETARY TECH STACK FOR THE 2A SECTOR Competitor pricing analytics and Product Margin Optimization (PMO) algorithms Automated price reductions for clearance and margin enhancement 14 Near real - time distributor cost and quantity updates Automated buying algorithms optimizing for inventory foreca
Slide 15: Traditional Supply Chain vs. Procurement Platform
Warehouse Retailers Manufacturers Distributors Buying Groups Consumers Manufacturers Distributors TRADITIONAL FIREARMS SUPPLY CHAIN Retailers use large amounts of working capital to procure bulk orders of inventory, pre - ordered months in advance from buying groups PROCUREMENT PLATFORM Using direct
Slide 16: Revenue by source and customer outreach
Organic 37% Email 32% Direct 17% LTM 2024 REVENUE BY SOURCE Other 14% ~864 MILLION 132K TRANSACTIONS 30.5% EMAIL OPEN RATE $438 EMAIL AOV $404 OVERALL AOV > 1.3 MILLION OUTBOUND EMAIL LIST ...AMPLIFIED BY COLOMBIER Marketing Blitz + 218% User Growth + 404% Unique Daily Session Growth MASSIVE UPSIDE
Slide 17: GrabAGun's Opportunity as 2A Sector Consolidator
Used Firearms Marketplaces With Colombier’s solutions for capital and customer acquisition, GrabAGun can be positioned to consolidate the 2A sector GrabAGun has an opportunity to unlock value for investors by capturing arbitrage caused by the various ‘woke’ restrictions and mandates ’S OPPORTUNITY A
Slide 18: Transaction Summary
CLBR Shareholders 68% TRANSACTION SUMMARY Of the over $170 million CLBR cash held in trust (subject to interest and redemptions), up to $120 million will be used to fund and accelerate future growth initiatives, pay transactions expenses, seek consolidation opportunities, and other general corporate
Slide 19: Appendix
APPENDIX 19
Slide 20: Industry Leading Brands Works With
INDUSTRY LEADING BRANDS WORKS WITH: 20
Slide 21: Regulatory Compliance: Why Are FFLs Needed?
Why Are FFLs Needed? History of Regulatory Compliance REGULATORY COMPLIANCE Firearm Purchase Process 1 Buyer purchases firearm, pays GrabAGun, and selects their local Federal Firearm License (“FFL”) holder 2 GrabAGun ships the firearm to the designated FFL in compliance with federal and state laws 3
Slide 22: eGunbook compliance system
FFL Validation Proprietary software validates FFL status and location, placing errors on hold for remediation Triple Check Compliance Outbound checks verify order barcodes and firearm serials, with the system issuing a “Pass” or “Fail” ATF Integration ATF - sourced FFL addresses are validated and cr
Slide 23: Marc Nemati, Chairman & Chief Executive Officer
Marc Nemati Chairman & Chief Executive Officer of GrabAGun Marc Nemati will become the President, Chief Executive Officer and Chairman of the Board of Pubco upon consummation of the Business Combination. He has been a member of GrabAGun since 2011 and has served as GrabAGun’s President since October
Slide 24: Chris W. Cox, Director
Chris W. Cox Director Chris W. Cox, a director nominee of Pubco, has been the President of Capitol 6 Advisors LLC, a consulting firm that provides long - range strategic public policy and public affairs consulting, crisis management and brand positioning services, since July 2019 and the President o
Slide 25: Leadership Team (Cont'd): Donald J. Trump Jr.
LEADERSHIP TEAM (CONT’D) Donald J. Trump Jr. Director Donald J. Trump Jr., a director nominee of Pubco, has served as a Partner at 1789 Capital, an investment firm that provides financing to companies in the budding EIG economy, since November 2024. Mr. Trump has served as an Executive Vice Presiden
Slide 26: Select Historical Metrics
$9.5 $10.1 $11.5 Gross Profit 10.2% 10.5% 12.9% % Gross Margin $4.7 $4.7 $5.0 Adj. EBITDA 5.0% 4.9% 6.1% % Adj EBITDA Margin 0.4 0.5 Capitalized Software, net 0.0 0.0 Property & Equipment, net 0.3 0.5 Operating Lease Right - of - Use Asset 0.0 0.0 Other Assets $ 8.7 $ 10.8 Accounts Payable 0.2 0.2 O