Amer Sports, Inc. · NYSE:AS
Amer Sports — Investor Presentation (March 2011)
21 slides from Amer Sports's investor presentation, Mar 7, 2011
Slide 1: Business, Product & Brand: Win with Consumers
WOLFGANG MAYRHOFER GENERAL MANAGER ATOMIC AUSTRIA GMBH ALTENMARKT - MARCH 7TH, 2011 BUSINESS PRODUCT & BRAND WIN WITH CONSUMERS 1
Slide 2: Red Rock – The Power of a Vision
RED ROCK – THE POWER OF A VISION NO 1 WORLDWIDE IN ALPINE SKIS FASTEST GROWING SKI BOOT BRAND – ATTACKING NO 3 POSITION WORLDWIDE STRONG INDEX VS 2009 IN THE NORDIC BUSINESS BALANCED STRONG GROWTH THROUGHOUT ALL REGIONS INCREASED BRAND POWER VERY STRONG PRODUCT OFFER IN ALL CATEGORIES FOR 2011/12 RE
Slide 3: Brand + Business + Portfolio Development
RED ROCK – THE POWER OF A VISION BRAND + BUSINESS + PORTFOLIO DEVELOPMENT HELMETS FROM RACE SKI BAGS GOGGLES BODY PROTECTION TO SKIING POLES BOOTS BINDINGS SKI DRIVE THE CORE & DEVELOP THE OPPORTUNITY CATEGORIES STRATEGIC GLIDE PATH 2013 DEVELOP ATOMIC TO THE NEXT LEVEL WORLD’S FAVORITE WIN WITH SKI
Slide 4: Is There Potential for Organic Growth?
ATOMIC KEY TARGETS • INNOVATION LEADER LEADERSHIP • IMAGE LEADER • QUALITY LEADER • GROWTH & GAINING SHARES IN CORE CATEGORIES GROWTH • DEVELOP OPPORTUNITY TO CORE CATEGORIES • ACHIEVE NEXT LEVEL IN NORDIC BUSINESS OPERATIONAL • QUALITY EXCELLENCE • PLAN PROPER & ACCURATE, SHIP ACC. REQUEST • TRANSP
Slide 5: Win in Go-to-Market: Our Six Elements
WIN IN GO-TO-MARKET OUR BUILDING BLOCKS ARE OUR SIX ELEMENTS SKI MARKET FRAGMENTATION 5
Slide 6: Growth Driver New Doors – Six Elements
GROWTH DRIVER NEW DOORS – SIX ELEMENTS • Open new doors • Go “DEEP & QUALITY” in with new doors categories (six out of six) (leverage strength) 6
Slide 7: Brand Strategy: Great Products, Broader Image
BRAND STRATEGY GREAT PRODUCTS BROADER IMAGE GREAT PRODUCTS 7
Slide 8: Alpine Skis: Win, Achieve, Enjoy
ALPINE SKIS PERFORMANCE PERFORMANCE LEVEL GROOMERS ALL MOUNTAIN POW WIN ACHIEVE ENJOY INNOVATION PASSION 8
Slide 9: 420.000 Pairs
e 420.000 _PAIRS:
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Slide 11: Sportsmarketing
GREAT PRODUCTS BROADER IMAGE BROADER IMAGE SPORTSMARKETING 11
Slide 12: Technological Leadership Alpine Racing
TECHNOLOGICAL LEADERSHIP ALPINE RACING NO. 2 SKI BRAND X-GAMES 2011 (4 MEDALS) 12
Slide 13: Communication
POWDER VIDEO AWARDS 2011 BEST NATURAL AIR SAGE CATTABRIGA-ALOSA FULL THROTTLE DANA FLAHR BEST MALE PERFORMANCE SAGE CATTABRIGA-ALOSA READERS POLL AWARD 3RD SAGE CATTABRIGA-ALOSA BROADER IMAGE COMMUNICATION 13
Slide 14: Atomic D2 Race Varioflex 72
ero CLE a TRL Haden ADAPTER D A CONTR Fr za a AN AND , DECK aS ‘CARLO JANKA AND THE NEW ATOMIC D2 RACE Acie new mromic 2 vaio Fuex72 stn es st im tmewona whose tec ine automatiany tert Intong turns a energy to eoy [BARON RANLVES AND THE NEW ATOMIC D2 VARIOFLEX 72 14
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Slide 16: Winning with Consumers 2011-12
2011-12 WINNING WITH CONSUMERS 16
Slide 17: Winning with Consumers: Win
WINNING WITH CONSUMERS WIN 17
Slide 18: Win – Achieve
WIN ACHIEVE 18
Slide 19: Achieve
ACHIEVE Revs : % . ‘ / d y is 7 Gr) Z gi! ‘ en LULZ e eo 19
Slide 20: Enjoy
ENJOY WINNING WITH CONSUMERS 20
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