Telstra Group Limited · ASX:TLS
Telstra — Investor Presentation (November 2005)
11 slides from Telstra's investor presentation, Nov 15, 2005
Slide 1: Outcomes of Strategic Review - ASX cover letter
15 November 2005 Office of the Company Secretary The Manager Level 44 242 Exhibition Street Company Announcements Office MELBOURNE VIC 3000 Australian Stock Exchange AUSTRALIA th + 4° Floor, 20 Bridge Street Telephone 03 9634 6400 SYDNEY NSW 2000 Facsimile 03 9632 3215 ELECTRONIC LODGEMENT Dear Sir
Slide 2: Disclaimer
Disclaime Jhese presentations include certai ywands ooking statements if ubject te O various risks and uncertainties Actua) resulls, performance those expressed in, 9 iniplied by, these for Statements af not guarantees of [uture p ; uncertainties and other factors, many of which are boyend the contr
Slide 3: Strategic Marketing
‘Strategic Marketing
Slide 4: What's Different
Slide 5: Australian Telecommunications Market
Products & Service Bundles Media Preference *Channels Service Delivery Heavy Text Tmo /24mo ipelstra
Slide 6: Products & Service Bundles
ioe ae Bun® Friends Television Downlodds Fed & fn Television Malls ; Bright & Fashionable Ring Jones & Music New Trendy Handset MM&.& Phots Online Management elstra Tmo/24mo Knowledge & Exploration | Magazines Off-Beat Sheps Around Taxt Simone | Heavy Text Tmo /24mo faba Ul i Fechnical Innovation &
Slide 7: Customer segments and preferences
sEvent diven *Up gil,cross il, Phase l Needs Identification *Mobile sInternet / Into Service Ty
Slide 8: Event driven
Phase li Customer identification Phase Il References - «Channel sCUstomer E
Slide 9: Phase II
a ~Stock attributes location, Brood material andsets/ CPE 2
Slide 10: Stock
Insight Modelling Campaign i and Scoring | Management | Raper a HH Modeling/ Scoring Householding Record Customer Analy
Slide 11: Insight
«Transform Planning Attribution Algorithms
Telstra Group — Investor Presentation (November 2005) on 6ix