Prestige Consumer Healthcare Inc. · NYSE:PBH
Prestige Consumer Healthcare — Prestige Brands Holdings — Merger or Acquisition (September 2010)
14 slides from Prestige Consumer Healthcare's merger presentation, Sep 20, 2010
Slide 1: Prestige Brands September 2010
2 c PrestigeBrands September 2010
Slide 2: Safe Harbor Disclosure
Safe Harbor Disclosure When included in this investor presentation, words like “believes”, “belief,” “expects,” “plans,” “anticipates,” “intends,” “projects,” “estimates,” “may,” “might,” “would” and similar expressions are intended to identify forward-looking statements as defined by Section 27A of
Slide 3: Shareholder Value Creation Strategy
Prestige Brands Shareholder Value Creation Strategy _—— PrestigeBrands a PréstigeBrands 3
Slide 4: OTC Acquisitions Are a Key Part of Our Shareholder Value Creation Strategy
OTC Acquisitions Are a Key Part of Our Shareholder Value Creation Strategy = Focus exclusively on OTC - Favorable demographic trends = & - Growth categories a - Attractive margins = 6 = Seek to acquire brands with the following characteristics c - Brands that are broadly recognized by consumers ° -
Slide 5: The Addition of These Strong Brands to the Prestige Portfolio
The Addition of These Strong Brands to the Prestige Portfolio Brands
Slide 6: Blacksmith Brands Overview
Blacksmith Brands Overview Ne: ‘and s by $90 Million Boy stacks BRANDS = Founded in October 2009 Overview through the acquisition of five brands from McNEIL-PPC, Inc. Location = Headquartered in Tarrytown, NY = Well-aligned with Prestige’s distribution footprint across the food, drug, and mass chann
Slide 7: High Quality OTC Portfolio
High Quality OTC Portfolio = Trusted by moms and recommended by = Iconic brand with a rich 130-year history pediatricians for over 25 years = Great-tasting throat drops that relieve = Relieves cough, cold, allergy and fever sore, dry symptoms in infants (0-2) and children and scratchy throats (2+) =
Slide 8: Strategic Rationale
Strategic Rationale 7 Meaningful step towards commitment to long-term OTC strategy Pedia F . . care 7 Adds 3 scale OTC brands in attractive categories "4 Strong consumer franchises in respective categories Strengthens our platform in cough/cold and oral care ort JS g p gh/ GGoENs v Clear path for va
Slide 9: Prestige Now Has a Nearly $300 Million OTC Portfolio
Prestige Now Has a Nearly $300 Million OTC Portfolio BLACKSMITH BRANDS + Prestige PrestigeBr Net Sales(®) Net Sales(®) Household Household (2) Pro Forma for Cutex divestiture j2g=t8 —— et =
Slide 10: The Acquisition Results in an OTC Portfolio with Core Brands
The Acqui: n Results in an OTC Portfolio with 8 Core Brands Brands 10
Slide 11: Portfolio Mix by Category
Cough/Cold Oral Care Eye & Ear Care Skin & Foot Care Other a ° ge Murine Compound VY IWARTNERS ned Across Baa Dermoplast Percogesic Compoz. Portfolio Mix » Skin & Eye & Ear Care Foot Care Brands se
Slide 12: Transaction Summary
Transaction Summary =$190 million, subject to working capital closing adjustments Purchase Brice = Effective purchase price of $174 million including approximately $16 million of present value tax attributes Transaction = Combination of cash on the balance sheet and an expansion of the Financing ban
Slide 13: The Blacksmith Acquisition: A Major Milestone for Prestige Brands
The Blacksmith Acq A Major Milestone for Prestige Brands = New Strategic Direction a Enhanced Financial Flexibility = Strengthened Internal Capabilities = Expanded OTC Focus = Sustained Brand Building Emphasis = Growth Platform = Continued M&A Activity a PréstigeBrands 3B
Slide 14: The New Prestige Brands
The New Prestige B PrestigeBrands a PréstigeBrands 4
Prestige Brands Holdings — Merger or Acquisition (September 2010) on 6ix