Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q3 FY2020-21 Earnings Presentation
26 slides from Bajaj Consumer Care's earnings presentation, Feb 3, 2021
Slide 1: Exchange filing cover letter
bajaj coNsuMrn cARE February 3, 2021 DCS-CRD Listing Compliance BSE Limited National Stock Exchange of India Ltd. First Floor, New Trade Wing Exchange Plaza, 5th Floor Rotunda Building, Plot No. C/1, ‘G’ Block Phiroze Jeejeebhoy Towers Bandra- Kurla Complex Dalal Street, Fort, Mumbai 400 023 Bandra
Slide 2: Investor Presentation Q3 FY 2020-21
b~~ CONSUMER CARE Investor Presentation Q3 FY 2020-21 3rd February 2021
Slide 3: Financial Highlights
Financial Highlights I I Q3 FY 21 I I I I I 9M FY 21 --------------------------------------------------~--------------------------------------------------- r Sales Growth 18.2% 1.1% Gross Margin 63.4% 64.3% ASP to Sales 19.2% 17.0% I I EBITDA % 26.6% 28.5% PAT % 24.0% 25.9% I b~aj coNsuMER CARE 2
Slide 4: Hair Oil Category Growth
Hair Oil Category Growth Value Growth % Vs LY Volume Growth % vs LY Hair Oils MAT MAT Q1 20 Q2 20 Q3 20 YTD’20 Q1 20 Q2 20 Q3 20 YTD’20 Mar’20 Mar’20 All India (U+R) 1.5 -25.3 -1.0 -1.4 -9.4 -0.9 -21.5 1.6 1.5 -6.3 All India (U) 2.4 -30.6 -7.7 -5.8 -14.8 0.1 -26.9 -5.7 -3.2 -12.0 All India (R) 0.4 -
Slide 5: Bajaj Hair Oil Market Share Trends
Bajaj Hair Oil Market Share Trends 10.4 MAT VALUE MARKET SHARE (%) 10.3 10.3 10.2 10.2 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.0 10.0 10.0 10.0 10.0 10.0 10.0 10.0 10.0 10.0 9.9 Value MS % Total Bajaj Hair Oils Q1'20 Q2'20 Oct’20 Nov’20 Dec’2
Slide 6: ADHO Restage - Best Ever Almond Drops
ADHO Restage - Best Ever Almond Drops • ADHO Formulation upgraded in Q2 FY 20 with 6X Vitamin E • Formulation Supported by 2 new TV commercials : • 15 Sec Announcer Highlighting 6x Vitamin E • New Thematic Commercial : • Build Nourishment Equity of ADHO with 6x Vitamin E as RTB • Tonality / Look
Slide 7: ADHO SKUs Launched Across Price - Points
ADHO SKUs Launched Across Price - Points 5+1 Sachet Rs 20 (35ml) Rs 350 (650 ml) Low Priced Packs for Increasing Accessibility of the Brand Large Pack for Alternate Trade bajaj coNsuMrn CARE
Slide 8: ADHO Integrated Campaign
ADHO Integrated Campaign ca 3PR3Jllt11 ..........,,........ .. ~ hflltfJJl l'MI . . . ~ . . . - --- =--;~ ~~= ::..= --·-·---.... •. :::.~.: - ---- ·::-:=r ··--- ~--- ~::..-.:.::-=- ~..:~ ~~; 6x Vitamin E Announcer – Launched in Oct ---.. ~ . . . . .1171:~ ~ ~ o==r:-=::. -.::::-- _: !:_ -~~~ :-=--= T
Slide 9: Thrust on Digital Marketing
Thrust on Digital Marketing o m• L- gX::=., t} • Recall Uplift %5.80 4.50 % % Nov Dec Social Media Campaigns for Metros on both Facebook and • Influencer Campaigns • YouTube Campaigns in Instagram targeted At Younger Audiences. on Instagram Urban Markets • Tie up with More than • Best in Class Ad Re
Slide 10: Abhyang Snan Visibility in Maharashtra
Abhyang Snan Visibility in Maharashtra b~aj CONSUMER CARE
Slide 11: Amla Hair Oil
Amla Hair Oil • Focus on Distribution and Marketing Ramp up of New SKU’s launched in Q2 ( 3ml / 300ml /500ml ) • Bajaj Amla Hair Oil MS moved by 0.2% to 0.4% in Dec 20 • Distribution – Availability increased to 236k outlets in Dec 20 vs 121K in Dec 19 (Nielsen rural India) ___ .,. .................
Slide 12: Sales value Breakup by channel – Q3 and 9M FY21
Sales value Breakup by channel – Q3 and 9M FY21 Figures in Rs. Crores Channel Q3 FY20 Q3 FY21 Gr % 9M FY20 9M FY21 Gr % General Trade 173.9 203.7 17.2% 559.0 566.0 1.3% Alternate Trade 26.0 32.6 25.4% 72.0 72.4 0.6% Total Domestic 199.9 236.3 18.2% 631.0 638.4 1.2% International Business 5.6 6.5 17.
Slide 13: General Trade
General Trade • Urban has shown signs of recovery with positive growth of 7% in Q3 and Rural growing by 37% • ADHO in Q3 saw an overall growth of 14% with larger packs doing well on the back of geography level initiatives • Amla Hair oil continues to steadily scale up volumes doing well in most Nort
Slide 14: Van Distribution – Rural markets
Van Distribution – Rural markets bajaj coNsUMER CARE
Slide 15: Alternate Trade Channels
Alternate Trade Channels Modern Trade • Q3 saw recovery of Modern Trade business to pre-Covid 19 levels • Good traction was seen in business during Diwali Festival • Placement of new brands like Zero Grey, Amla Hair Oil with more Retailers • New 650 ml SKU launched exclusively for Modern trade in De
Slide 16: Displays in Modern Trade
Displays in Modern Trade bajaj coNsuMER cARE
Slide 17: Scaling up Ecommerce Business
Scaling up Ecommerce Business • E Commerce business grew by ~3x for the quarter contributing to 2.5% of Sales • Optimising and increasing Digital Marketing on various platforms • Focus on increasing our brand presence on different Grocery, Beauty and Pharma platforms • Expanding product portfolio on
Slide 18: Bajaj Zero Grey – Digital first brand
Bajaj Zero Grey – Digital first brand • Listing on all Major Ecommerce platforms and few Modern Trade Retailers completed • Display + Search Marketing has been a thrust area for scale up in Q3 • Social Media awareness Campaign along with digital marketing on various ecommerce platforms • Will contin
Slide 19: Price Trends for LLP and RMO
Price Trends for LLP and RMO Light Liquid Paraffin(LLP) Refined Mustard oil(RMO) • Upward trend due to supply issues in input • All edible oils on an increasing trend RM • Q3 prices about 8% higher than Q2 • Q3 price about 17% above Q2 • Crude prices crossed USD 50 levels against ~$ 40 levels in pre
Slide 20: Human Resources
Human Resources Talent Acquisition Learning & Development Rewards & Recognition Onboarding of New Leadership in eLearning: • Virtual platforms utilized for giving Management Committee: • eLearning being introduced in BCCL out the awards ensuring spirit of through Success Factors to ensure appreciati
Slide 21: Awards & Recognition
Awards & Recognition Con .atulattoo · to T.-., Y Y , _ N/s. ~J Con.-C..reUd.. Guwahad for Online 0...-Stucly £va1Wtion at the a.a...,. ConYerldon on Quality~ • 2020 • AWARD CAT(G()RY : GOU) IMld on 24th C>c:toNr, 2020• • BCCL Quality teams from Paonta Sahib (Team Lakshya) and Guwahati (Team Synergy)
Slide 22: Financials
Financials bajaj coNsuMER cAR 21
Slide 23: Summary Financial Q3 & 9M FY21 – Standalone
Summary Financial Q3 & 9M FY21 – Standalone Figures in Rs. Crore Particulars Q3FY20 Q3FY21 Growth% 9MFY20 9MFY21 Growth% Sales 205.47 242.79 18.16% 649.12 656.03 1.06% Total Operating Income 211.48 247.26 16.92% 668.81 668.62 -0.03% Gross Contribution 137.13 154.08 431.89 421.84 EBITDA 55.69 64.48 1
Slide 24: Expense % to Sales
Expense % to Sales Material Cost Employees Cost Advertisement & Other Expenses 33.26% 36.54% 9.49% Sales Promotions 11.38% 11.31% 8.27% 21.70% 19.17% Q3FY20 Q3FY21 Q3FY20 Q3FY21 Q3FY20 Q3FY21 Q3FY20 Q3FY21 Material Cost Employees Cost Advertisement & Other Expenses 33.47% 35.70% Sales Promotions 12.
Slide 25: Dividend Payout History
Dividend Payout History No. of Shares Dividend Payout Dividend per Year Face Value % to Capital (in Lakhs) (Rs in Lakhs) share(Rs.) 2020-21 1,475.40 1 8852.40 600% 6.00 2019-20 1,475.34 1 2950.68 200% 2.00 2018-19 1,475.00 1 20,650.00 1400% 14.00 2017-18 1,475.00 1 17,700.00 1200% 12.00 2016-17 1,47
Slide 26: Thank you
Thank you Ha/8) consumer cane
Bajaj Consumer Care — Q3 FY2020-21 Earnings Presentation on 6ix