Monster Beverage Corporation · NASDAQ:MNST
Monster Beverage — Hansen Natural — Investor Presentation (November 2005)
40 slides from Monster Beverage's investor presentation, Nov 17, 2005
Slide 1: Hansen's Natural – November 2005
Slide 2: Safe Harbor Statement
Safe Harbor Statement Natital This material contains certain “forward-looking” statements. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein
Slide 3: Introduction
Introduction Neovamber 2005 Pages
Slide 4: Introduction, cont'd
Introduction, cont'd. Natal + Hansen's is a 70 year old trusted brand that stands for high quality, “better for you” natural beverages. + Hansen's formulates and markets unique premium beverages at the forefront of consumer trends. + Hansen's enjoys leadership positions across several categories, in
Slide 5: Introduction, cont'd: Gross Annual Sales
Introduction, cont'd. bianieny Gross Annual Sales (millions) Since 2000, Hansen's has enjoyed an annual growth rate of 27.5% compounded through 2004. moo 200120022003 2008 In 2005, Hansen's has continued its upward growth trend. A comparison of the first nine-months ended September 30, 2005 to the n
Slide 6: Financial Performance
Financial Performance + Hansen's continues to enjoy excellent operating performance, with continuing growth. + The Company's operating results are summarized below: ‘Year Ending December 3, ine-months Enaing September 30, oz oun) 2a ood" 005 ‘Grose Sales net of ‘iscountsietums tions ‘except per shar
Slide 7: Product Line Overview
Product Line Overview A Brief Snapshot of the Major Product Portfolios Warehouse + Exclusive contracts for apple and blended juice 64 oz. for CA WIC Program (started July ‘04). Additional blended juice launched in 2005. [Rewer 3005 Page?
Slide 8: Product Line Overview
Product Line Overview A Brief Snapshot of the Major Product Portfolios DsD * Includes Monster, Lost, Hansen’s Energy and Energade + Represents 72% of total YTD gross sales through September 30, 2005 + Packaged in 8 oz., 16 oz., and 23.5 oz. size cans Nal ral eovamber 2008 Page ®
Slide 9: Hansen's Natural Soda
Hansen's Natural Soda clone Kiwi Strawbes' ([[ievemtar 2005 Foes]
Slide 10: Blue Sky Brand
Blue Sky Brand bianieny [[ieemter 2005 | Lar]
Slide 11: Hansen's Natural Soda Portfolio
Hansen's Natural Soda Portfolio Natitfat Soda Product Attributes > All natural, no preservatives, caffeine free, and in the case of Hansen’s, sodium free > Great tasting » No artificial colors or flavors Tori 2005 L_ Peet
Slide 12: Hansen's Natural Soda Portfolio
Hansen's Natural Soda Portfolio Natitkal > Hansen’s is the leading natural soda in the U.S. » Blue Sky is the leading natural soda in the health food category > Substantial growth in Hansen's diet sodas sweetened with Splenda » Predominantly Western distribution at mainstream grocery, club, health f
Slide 13: Hansen's 100% Juice & Juice Blends
Hansen's 100% Juice & Juice Blends Hangers a ea ®» Od is SS ([[ievemtar 2005 Fata]
Slide 14: Hansen's Smoothies
Hansen's Smoothies clone ([[ievemtar 2005 Fate]
Slide 15: Hansen's Tetra Pack Juice Drinks
Hansen's Tetra Pack Juice Drinks Hones ([[ievemtar 2005 Panes]
Slide 16: Hansen's Juice Portfolio
Hansen's Juice Portfolio Juice Product Attributes >» Great tasting/premium positioning » Enhanced with vitamins and/or calcium » First shelf-stable smoothies in the U.S. Nal ral eovamber 2008 Page ts
Slide 17: Hansen's Juice Portfolio
Hansen's Juice Portfolio Natital > Hansen's 64 oz. apple juice is the #1 shelf-stable bottled juice in Southern and Northern California.* Hansen's 64 oz. apple grape juice is the #4 and #7 shelf-stable bottled juice in Southern and Northern California, respectively.* Hansen's apple strawberry juice
Slide 18: Energy Drinks
Energy Drinks bianieny eovamber 2008 Paget
Slide 19: Monster Energy Drinks
Monster Energy Drinks A Natiar
Slide 20: Energy Drinks
Energy Drinks eovamber 2008 Faxed
Slide 21: Hansen's Energade
Hansen's Energade I
Slide 22: Controlled Label Energy Drinks
Controlled Label Energy Drinks bianieny eovamber 2008 Page 2?
Slide 23: Rumba Energy Juice
Rumba Energy Juice clone ([[ievemtar 2005 Fae]
Slide 24: Hansen's Energy Portfolio
Hansen's Energy Portfolio Natal Energy Product Attributes > Great tasting > 16 oz. value size > Efficacious formulations, taste profiles, and image are important contributors to success > Products cover broad energy demographics eovamber 2008 Ltrs
Slide 25: Hansen's Energy Portfolio
Hansen's Energy Portfolio Natal > Energy market is the fastest growing segment of U.S. beverage industry. > $1 billion at wholesale in 2004. Projected 2005 growth between 30%-35%. * 2005, 3Q sales-convenience suggest growth 50%+ (per Nielsen).? > Monster is one of the fastest growing major energy dr
Slide 26: 16oz Category Leaders-Convenience
160z Category Leaders-Convenience Player Overall y Monster f Full Throttle 144 Rockstar 154 Diet Rock Rerkstar Cele Source: AC Nielsen 12 Whs Ending 10/105 Total US Convenience Trade Major Market ovamber 2008 Page 26
Slide 27: Category Share by Brand
Category Share by Brand t i ancy Red Bull Monster Rockstar No Fear Full Throttle Adrenaline Amp «Lost Hansen's Other Total November 2005 | Souree: Tatal US. AC Nieleen 12 Whe Ending 10/1705 [rae
Slide 28: Focus on Monster Energy
Focus on Monster Energy Nati Fastest Growing Energy Brand in the U.S. + Proven products with potential for even greater sales velocity and distribution through effective distribution system. Significant convenience chain distribution gains. + Monster Assault recently launched. + Separate brand facil
Slide 29: Pro Circuit/Kawasaki Racing
PRO CIRCUIT/KAWASAKI RACING + MX/SX is the pinnacle of Action Sports. + Pro Circuit Racing is a well respected “perennial winner” with 14 championships in 45 years. + Nearly one million spectators will attend the 2005 MX/SX racing season. + TV coverage will reach approximately 5 million plus viewers
Slide 30: Monster Energy Pro 2005
t i ancy MONSTER ENERGY PRO 2005 + Monster Energy Pro Presented by Billabong + North Shore, Oahu, Hawaii February 15th - 25th + World Famous Bonsai Pipeline + ASP 4-star event, $60,000 prize purse + 30-minute Fox Sports Net TV Program (Summer *05) * Billabong Hosted Web Cast, Tori 2005 I
Slide 31: Billabong XXL Big Wave Awards
BILLABONG XXL BIG WAVE AWARDS MONDTER The Billabong XXL Award will be won by the surfer who, by any means available, catches and successfully rides the single biggest wave of the year based on analysis of the available images. + Billabong Biggest Wave Award + Monster Biggest Paddle Wave Award + Mons
Slide 32: Vans Warped Tour
MUON STER Van’s Warped Tour ENERGY * Most popular, longest running Action Sports/Music Festival in the United States. * MONSTER has been a sponsor for 3 years. = 49 concert dates throughout U.S. and Canada. = MONSTER is the “Official Energy Drink” of the Vans Warped Tour 2005. [[ievemter 2005 Lez]
Slide 33: Las Vegas Monster-Rail
Natital’ LAS VEGAS MONSTER-RAIL + Las Vegas is the “most visited city” in the world, approximately 40-million people visit Las Vegas every year. + The monorail connects the “Las Vegas Strip” to the Las Vegas Convention Center and will connect to the Fremont Street Experience and McCarran Internation
Slide 34: Channel Mix Summary
Channel Mix Summary panier + Hansen's beverages can be found in all major channel types: Channel Mix Three Months Ended Channel Mix Three Months Ended September 30, 2004 September 30, 2005 Export / Mise J t food Service etail /tpesielty / a Pholezele 1% Aetell | Speciolty | Whelerele 14% heclth Food
Slide 35: Product Mix Summary
Product Mix Summary pon + Hansen's has continued to diversify its product lines: Product Mix Three Months Ended Product Mix Three Months Ended September 30, 2004 September 30, 2005 werehouse 13% Werehoure Os 8 [[ievemter 2005 TPs
Slide 36: Geographic Mix Summary - Warehouse
Geographic Mix Summary - Warehouse pone) Geographic Mix Three Months Ended Geographic Mix Three Months Ended September 30, 2004 September 30, 2005 vent eontat vest We feutheest on Northe a is feviheast 10% Moret * Celifernie 10%, Colifernie 1% eovamber 2008 Page 36
Slide 37: Geographic Mix Summary - DSD
Geographic Mix Summary - DSD planing Geographic Mix Three Months Ended Geographic Mix Three Months Ended September 30, 2004 September 30, 2005 wet Cental un conte! is teviheest 108 Nerthes Northeast tke * Caliernie a 8 8 eovamber 2008 Page a7
Slide 38: Distribution Strategy and Logistics
Distribution Strategy and Logistics Hansen's Products Reach Customers Nationwide Customers + The table to the right demonstrates the diversity of Hansen's customer base. Value Chain / Logistics + Hansen's contracts with a number of co-packers for manufacture. pene Channel Selected Customers Grocery
Slide 39: Growth Strategy
Growth Strategy Four-Pronged Approach Grow existing brands Develop and launch new products / brands including Rumba Energy Juice Joker Mad Energy Monster 23.5 oz and 8 oz. cans Monster Khaos Jost Five-O Jost Perfect 10 Fizzit Others Expand distribution Increase quality and penetration of existing di
Slide 40: Searchable text section of graphics shown above
Searchable text section of graphics shown above [G RAPHIC] [LOGO] November 2005 Safe Harbor Statement [LOGO] This material contains certain “forward-looking” statements. These statements are based on management’s current expectations and are naturally subject to uncertainty and changes in circumstan
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