Carrefour Sa · EURONEXT:CA
Carrefour Sa — Investor Day (2007)
8 slides from Carrefour Sa's investor day presentation, 2007
Slide 1: Rethinking the hypermarket
Rethinking the hypermarket A 94 groupecarrefour
Slide 2: Rethinking the hypermarket
Rethinking the hypermarket We have been rethinking the hypermarket concept, replacing «everything under one roof» with a « multi specialist » strategy One of our main competitive advantages is the customer flow in our hypermarkets We have 1 million customers a day in our 218 hypermarkets We have 2 m
Slide 3: Rethinking the hypermarket
Rethinking the hypermarket We have sought to answer the question of how to optimize this flow so that: Food purchases (shopping for ‘needs’) can be quicker and more comfortable for the customer Non-food shopping can be a pleasure (more attractive) The key is to control time and space 55
Slide 4: How we have done it
How we have done it Loyalty card database Flow analysis within the store Customers Consumer panels Consumption habits Competition watch Distribution channels Supplier data Market share Better answer our customers needs « Needs » shopping « Pleasure » shopping 56
Slide 5: Our Challenge: Save time for our customers
Our Challenge Save time for our customers 57
Slide 6: Managing and recycling our customer flow
Saving time for our customers Managing and recycling our customer flow 525 6,5% 5600 200% 70% 412 5,1% 8000 100% 100% Our goals: Reduce the number of entry points to minimise customer dispersal View categories more easily Increase the customer flow around our categories 58
Slide 7: Saving time for our customers: Clearer store layout
Saving time for our customers Clearer store layout 4 fundamental principles: A central aisle to recycle our customer flow All aisles pointing in the same direction All categories accessible from the main aisle Product categories clustered logically to help customers find the product they want 59
Slide 8: Saving time for our customers: More efficient directions in-store
Saving time for our customers More efficient directions in-store More attractive and easier to navigate stores Priority given to directional signage Simplification of promotional signage More simple colour coding to highlight merchandise 60