Slide 1: Driving Success in 2013: Enabling a Smart Protection Strategy
Driving Success in 2013: Enabling a Smart Protection Strategy in the age of Consumerization, Cloud and new Cyber Threats Eva Chen CEO and Co-Founder
Slide 2: Consistent Vision for 25 Years
Consistent Vision for 25 Years A world safe for exchanging digital information
Slide 3: Customer Challenges in the Cloud Era
Customer Challenges in the Cloud Era Cyber Threats Cloud & Consumerization Virtualization Employees IT
Slide 4: Organizations Need a Smart Protection Strategy
Organizations Need a Smart Protection Strategy Then… Now… Perimeter Elastic perimeter, Smart layered protection security sophisticated threats against theft and loss Complete IT Consumerization of IT Simple yet flexible control with many points to secure to manage and deploy Static Dynamic and compl
Slide 5: Smart Solutions
Smart Solutions Cyber Threats CUSTOM DEFENSE Cloud & Consumerization Virtualization COMPLETE CLOUD & END USER DATA CENTER PROTECTION SECURITY Employees IT Copyright 2013 Trend Micro Inc.
Slide 6: Consumerization: Risky New Environment!
Consumerization: Risky New Environment! Web Device Hopping Cloud Sync Email & Access & Sharing Collaboration Messaging File/Folder & Social Removable Media Networking Employees 91% targeted attacks begin with spear-phishing 1 1 million malicious Android apps by end of 20132 Security IT Admin 1 in 5
Slide 7: Protecting Full Range of User Activities
Protecting Full Range of User Activities COMPLETE END USER PROTECTION Web Device Hopping Cloud Sync Email & Access & Sharing Collaboration Messaging File/Folder & Social Removable Media Networking Employees Content Data Loss Device Application Anti-Malware Encryption Filtering Prevention Management
Slide 8: Cloud and Virtualization: New Challenges!
Cloud and Virtualization: New Challenges! Data Center Physical Virtual Private Cloud Public Cloud By 2016, 71% of server workloads will be virtualized*; Organizations can cut costs by 74% by storing data in the cloud* • Server and VM integrity • Appropriate policy enforcement Security • Data protect
Slide 9: Single Security Platform across Environment
Single Security Platform across Environment CLOUD & DATA CENTER SECURITY Data Center Physical Virtual Private Cloud Public Cloud Intrusion Integrity Log Anti-Malware Firewall Encryption Prevention Monitoring Inspection Cloud and Data Center Security Security Data Center Ops Copyright 2013 Trend Micr
Slide 10: Cyber Threats: More Social, Sophisticated, Stealthy!
Cyber Threats: More Social, Sophisticated, Stealthy! 1.8 successful attacks per week Security $8.9M average cost of per year Network Admin Sources: 2012 Ponemon Study on costs of Cybercrime Copyright 2013 Trend Micro Inc.
Slide 11: Full Lifecycle of Defense against APTs
Full Lifecycle of Defense against APTs CUSTOM DEFENSE Detect malware, Analyze the risk Adapt security Respond using communications & and characteristics automatically (IP the insight needed behavior invisible to of the attack and black lists, custom to respond to your standard defenses attacker sign
Slide 12: Market Growth in Suites and Server Security
Market Growth in Suites and Server Security CATEGORY BY 2016 2011-2016 CAGR Anti-malware $403M -11.4% Security Suites $2,760M 12.7% Server Security $1,018M 10.5% Trend Micro 27% Trend Micro already enjoys a big market lead in Server Security! Source: IDC, 2012; Worldwide Corporate Endpoint Server Se
Slide 13: 2013 GTM Structure: Solomo
2013 GTM Structure: “Solomo” Each BU has Sales, Ops, Marketing, Channel, and Technical leaders
Slide 14: Leveraging Proven Success: Japan Offices
Leveraging Proven Success: “Japan Offices” London Tokyo New York Singapore
Slide 15: Increasing Strategic Focus: Winning in the US
Increasing Strategic Focus: Winning in the US Global Ops Dallas, TX
Slide 16: Finding YOUR Best Sales Plays by Segment
Excellence in Execution: Regional Sales Plays New & Emerging Capture Grow the New Demand Finding YOUR Opportunity Best Sales Plays New Customer Existing Customer Displace the by Segment Protect and Competition Expand the Base in 2013 Mature
Slide 17: In Summary
In Summary • Driven by a consistent vision for 25 years • Enabling a Smart Protection Strategy for today’s landscape • Innovating to meet toughest challenges our customers face: Consumerization, Cloud and Cyber Threats • Executing a GTM strategy to ensure global success 2/13/2013 Copyright 2013 Tren