S P Setia Bhd. · MYX:SPSETIA
S P Setia Bhd — Investor Presentation (July 2009)
26 slides from S P Setia Bhd's investor presentation, July 2009
Slide 1: Corporate Presentation July 2009
Corporate Presentation July 2009
Slide 2: Summary of Sales
SUMMARY OF SALES FY2009 Sales as at 30 June 2009 Project Launched Sold Sales Value Units Units RM'mil Setia Alam 550 417 171 Setia Sky Residences 211 85 73 Setia Walk, Pusat Bandar Puchong 253 152 57 Bukit Indah Johor 283 341 119 Setia Indah Johor 22 230 69 Setia Tropika Johor 131 334 119 Setia Eco
Slide 3: Summary of Sales: YTD Sales Performance
SUMMARY OF SALES YTD Sales Performance Global financial crisis negatively impacted domestic consumer sentiments & led to weak sales in 1Q FY09 of RM102m Introduction of 5/95 Home Loan Package on 19 Jan ’09 to capture sales from buyers with capacity to purchase & looking for ‘good deals’ Strong
Slide 4: Progress Billings Status
PROGRESS BILLINGS STATUS Sales * Progress Future Project Location Secured Billings Progress @ 30.06.2009 @ 31.10.2008 Billings RM'mil RM'mil RM'mil Setia Alam 1,631 1,213 418 Setia Hills, Ampang 115 95 20 Setia Sky Residences* 51 - 51 Setia Walk, Pusat Bandar Puchong 359 44 315 Bukit Indah Johor 2,1
Slide 5: Long-Term Growth Strategy
LONG-TERM GROWTH STRATEGY A recap of the Group’s long-term ambitions Continue to enhance strong corporate branding established through the Group’s 3 core landed residential brands – Setia, Eco & Duta Capitalize on the above to expand into high-rise residential development with the introduction o
Slide 6: Long-Term Growth Strategy: Business model adjusted
LONG-TERM GROWTH STRATEGY Business model adjusted to weather challenging times ‘Back to Basics’ - Refocus on our forte of township development, take advantage of significant investments in infrastructure & amenities which have already been made; ‘Brand Building’ - Execute marketing strategies th
Slide 7: Back to Basics: Strategic Landbank by Brand Category
BACK TO BASICS Strategic Landbank - Analysis by Brand Category 77% of existing Malaysian 67% landbank under core “Setia” landed residential township brand All except 42 acres of land in 11% Malaysia fully paid for 1% 7% 14% overseas landbank 14% secured on a develop & pay Setia & Setia-Eco Eco
Slide 8: Strategic Landbank
STRATEGIC LANDBANK Landbank (acres) Land Cost Branding Project Central Region Total Undeveloped (RM psf) Strategies Life Cycle n Setia Alam 2,290 1,104 3.49 Setia Infant/Plan Setia Eco Park 798 459 8.00 Eco Infant Putrajaya - P15 275 135 Setia Planning Kenny Hills Grande 6 6 273.33 Duta Planning Set
Slide 9: Back to Basics: Analysis of Product Launches
BACK TO BASICS Analysis of Product Launches (Units) under the Setia & Eco brands Project 30 June ‘08 30 June ‘09 Setia Vista 0 100 Setia Pearl Island 60 58 Setia Alam 463 550 Bukit Indah Johor 278 283 Setia Indah Johor 0 22 Setia Tropika 440 131 Setia Eco Gardens 286 265 Setia Eco Park 96 197 TOTAL
Slide 10: Launch of Townpark in Setia Eco Gardens, Johor
BACK TO BASICS Launch of Townpark in Setia Eco Gardens, Johor Page 10
Slide 11: 1st Handover in Setia Pearl Island & 1st Launch in Setia Vista
BACK TO BASICS 1st Handover in Setia Pearl Island & 1st Launch in Setia Vista Page 11
Slide 12: Brand Building: Reduction in Marketing Costs
BRAND BUILDING Successful reduction in marketing costs – YTD RM8.9 million (FY09 – Q2) vs RM13.8 million (FY08 – Q2) Achieved through re-focus on Group branding Judicious ad-spend & tight co-ordination between Group & project adverts to ensure no clashes in timing of adverts Project level bran
Slide 13: Brand Building: Mamma Mia! December 2008
BRAND BUILDING Mamma Mia! - December 2008 Page 13
Slide 14: Launch of 5/95 Home Loan Package
BRAND BUILDING Launch of 5/95 Home Loan Package - January 2009 Page 14
Slide 15: Opening of Singapore Rep Office
BRAND BUILDING Opening of Singapore Rep Office – March 2009 Page 15
Slide 16: MoU with Malaysia Building Society for 0% Financing
BRAND BUILDING MoU with Malaysia Building Society Bhd for 100% financing for Low Medium Cost Apartments in Setia Alam – May 2009 Page 16
Slide 17: Setia Eco Gardens FIABCI Awards
BRAND BUILDING Setia Eco Gardens, Johor - Another winner in the S P Setia stable! Winner of Master Plan Development FIABCI Prix d’Excellence Award 2009 Winner of Master Plan Development FIABCI Malaysia Property Award 2008 Page 17
Slide 18: Corporate Social Responsibility - World Environment Day
BRAND BUILDING Corporate Social Responsibility - World Environment Day June 09 Page 18
Slide 19: High-Rise Ambitions: Setia Sky Residences
HIGH-RISE AMBITIONS Setia Sky Residences unveiled on 11 July ‘09 Page 19
Slide 20: Commercial Ambitions: Setia Walk Galleria
COMMERCIAL AMBITIONS Setia Walk Galleria Opened, Service Apartments Launched Page 20
Slide 21: Retail Mall with Lend Lease at Setia Alam
COMMERCIAL AMBITIONS Retail Mall with Lend Lease at Setia Alam Target to commence construction before year end Page 21
Slide 22: International Ambitions: EcoLakes, Vietnam
INTERNATIONAL AMBITIONS EcoLakes, Vietnam Show Gallery Opening at Saigon Trade Centre Page 22
Slide 23: 'Seeing is Believing' Campaign - EcoLakes Vietnam
INTERNATIONAL AMBITIONS ‘Seeing is Believing’ Campaign – EcoLakes, Vietnam Page 23
Slide 24: MoU with Hangzhou Ju Shen for China Entry
INTERNATIONAL AMBITIONS MoU with Hangzhou Ju Shen to Kickstart Entry into China Page 24
Slide 25: Conclusion: Plans & Targets for FY2009
CONCLUSION Plans & targets for FY2009 Sales target of RM1.1 billion in FY2009 Shift in earnings profile to continue as we transition from a high volume and margin landed property base to integrated development with lower margins but yield higher absolute profit per acre Yield enhancing investm
Slide 26: Thank You
THANK YOU