Total Economic Impact study finds ZoomInfo Delivers 316% ROI and $7.6 Million in Benefits Over 3 Years for Enterprises, with Payback in Under 6 Months

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[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":360,"height":360,"url":"https://media.zenfs.com/en/business-wire.com/3946b9f837024534e30c00466b2373d8"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/QTpnGlKLp7OmyVIE2t3WuA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/3946b9f837024534e30c00466b2373d8","width":360,"height":360}},"lazy":false},{"type":"text","content":"Higher employee satisfaction, increased outreach response rates, faster marketing campaigns along with revenue & margins improvements just some of key benefits","length":163,"tagName":"p","attribs":{}},{"type":"text","content":"VANCOUVER, Wash., December 04, 2025--(BUSINESS WIRE)--ZoomInfo (Nasdaq: GTM), the Go-To-Market (GTM) Intelligence Platform, today announced results from a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting that examines the potential return on investment (ROI) enterprises may realize by deploying ZoomInfo.","length":338,"tagName":"p"},{"type":"text","content":"The study found that a composite company achieved a 316% ROI, $7.6 million in total quantified benefits, and $5.8 million in net present value (NPV) from improved data quality, productivity, and revenue growth over three years. It also found that organizations achieved payback in fewer than six months after deploying ZoomInfo.","length":328,"tagName":"p"},{"type":"text","content":"The Forrester study, conducted on behalf of ZoomInfo, is based on in-depth interviews with five decision-makers from ZoomInfo enterprise customers across financial services, software, technology, and payment industries. These companies identified several critical challenges faced before implementing ZoomInfo: disparate and flawed data sources, extensive manual data entry requirements, ineffective data aggregation processes, security and compliance concerns, and limited ability to generate actionable insights.","length":514,"tagName":"p"},{"type":"text","content":"The study then examined ZoomInfo's impact on sales, marketing and revenue operations (RevOps) teams. Customers highlighted ZoomInfo's AI-powered capabilities, including ZoomInfo Copilot's natural language interface, as game-changing tools.","length":251,"tagName":"p"},{"t...

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