Business
Zoomd Announces the Acquisition of Artificial Intelligence Marketing Platform "Albert"
Zoomd Announces the Acquisition of Artificial Intelligence Marketing Platform "Albert" ...
About this update from Zoomd Technologies Ltd.
[{"type":"text","content":"\n \n \n \n Zoomd Announces the Acquisition of Artificial Intelligence Marketing Platform \"Albert\"\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n \n \n \n \n Zoomd acquires substantially all of Albert's assets in a cash & stock transaction\n \n \n \n \n The acquisition adds several Fortune 500 companies to Zoomd's client base\n \n \n \n \n Albert's strong focus on Google and Facebook\n \n \n auto-scaling\n \n \n is a powerful addition to the Zoomd ecosystem\n \n \n \n \n Albert's self-service SaaS model aligns well with Zoomd's future initiatives\n \n \n \n \n \n \n VANCOUVER, BC\n \n \n ,\n \n \n March 28, 2022\n \n \n /CNW/ -- Zoomd Technologies Ltd. (TSXV: ZOMD) (OTC: ZMDTF) and its wholly-owned subsidiary Zoomd Ltd. (collectively, \"\n \n Zoomd\n \n \" or the \"\n \n Company\n \n \"), the marketing tech (MarTech) user-acquisition and engagement platform, today announced its acquisition (the \"\n \n Transaction\n \n \") of Albert Technologies Ltd. (\"\n \n Albert\n \n \") on\n \n March 27, 2022\n \n . Albert is a U.S.-based artificial intelligence marketing platform for advertisers, driving fully autonomous digital campaigns for some of the world's leading brands. The consideration for the Transaction payable by Zoomd is a combination of cash and shares paid on\n \n March 27, 2022\n \n , being the closing date, and a future share-based earn-out payment, based on meeting certain criteria.\n \n \n \n \n \n Albert processes and analyzes audience and tactical data at scale, thereby autonomously allocating budgets and optimizing creative and evolving campaigns across paid search and social media. Albert's value proposition to its clients is to ease the complexities of scaling, primarily using the Google and Facebook platforms, by executing campaigns at a pace and scale that were generally not previously possible. By autonomously combing through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices, and formats, Albert eliminates the manual and time-...