Business
Videogame publisher adopts ZOO
Videogame publisher adopts ZOO.
About this update from Zoo Digital Group Plc
[{"type":"text","content":"\n \nRNS Number : 9402H Zoo Digital Group PLC 07 June 2011 \n \n\n \n \n \n \n7 June 2011\n \nZOO DIGITAL GROUP PLC\n(\"ZOO\" or \"the Group\")\n \nA LEADING INTERNATIONAL VIDEOGAME PUBLISHER ADOPTS \nZOO'S SOFTWARE THROUGH RELATIONSHIP WITH MPS\n \nZOO, the provider of workflow management software and services for creative media production, is pleased to announce that it has begun working with a leading international videogames publisher in the regionalisation of the interactive game group's packaging materials for multiple territories and languages. The announcement highlights the potential of ZOO's software tools and services across a number of different industries in addition to its traditional core market of filmed entertainment.\n \nThe agreement also marks the first significant new client to come through ZOO's relationship with Multi Packaging Solutions Inc (\"MPS\") which is already working with the publisher to produce high quality packaging materials for the North American market. Collaborating with MPS, two of ZOO's software products, the Translation Management System (\"TMS\") and the Media Adaption Tool (\"MAT\"), will be used to customise and localise packaging for the publisher's sales outside of North America which will bring it benefits in terms of cost and time savings, and the streamlining of print operations. \n \nStuart Green, ZOO's Chief Executive Officer, commented: \"This is a significant step in our strategy to expand our customer base beyond the film industry, and we are delighted that this has been achieved through our relationship with MPS. This announcement is further proof that our tools, with only modest adaption, are applicable to a number of different industries beyond Hollywood.\" \n \nMarc Shore, CEO of MPS, commented: \"We expect this to be the first of many new business relationships for the application of ZOO's product set in the packaging industry. Initial presentations to our customers over the last year have underpinned the great opportunity that exists for both MPS and ZOO as we seek to expand our businesses in other vertical markets and territories.\"\n \n \n- Ends -\n \n \nFor further enquiries please contact:\n \n\n\n\n\nZOO Digital Group plc...