Business
ZK International's Portfolio Company, Maximbet, Enters Into Exclusive Multi-Year Agreements with Kambi Group and White Hat Gaming
Lifestyle Sports Betting Brand Taps Global Leaders in Sports Betting and iGaming Technology to Offer Scale, Incredible User Experience During Rapid Growth
About this update from Zk International Group Co., Ltd
[{"type":"text","content":"Lifestyle Sports Betting Brand Taps Global Leaders in Sports Betting and iGaming Technology to Offer Scale, Incredible User Experience During Rapid Growth\n\n\nWENZHOU, China, Jan. 26, 2022 /PRNewswire/ -- ZK International Group Co., Ltd. (Nasdaq: ZKIN) (\"ZKIN\", \"ZK International\" or the \"Company\"), is pleased to announce that its portfolio company, MaximBet, the lifestyle sports betting and online casino brand owned and operated by Carousel Group and in partnership with Maxim, today announced exclusive multi-year agreements with two of the preeminent names in betting and gaming as it continues its rapid North American expansion.\n\nMaximBet is partnering with Kambi Group plc, a leading global sports betting provider, and White Hat Gaming, a leading iGaming platform provider, to accelerate its nationwide scaling efforts while allocating more resources to delivering epic real-world events and once-in-a-lifetime experiences to its users.\n\"When we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world. Teaming up with Kambi – the world's most prestigious sportsbook provider – and White Hat Gaming - the premium online gaming platform and PAM solution - makes this promise a reality,\" said Daniel Graetzer, CEO, MaximBet. \"This partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting platforms. If MaximBet users thought the exclusive rewards, prizes, events and experiences were incredible before, they haven't seen anything yet.\"\nBy leveraging Kambi's award-winning technology and expansive sports betting services, as well as its expertise in compliance, risk management and sports integrity, MaximBet is well placed to quickly establish itself as the premier destination for sports betting in the US. Through this partnership with Kambi, one of the most trusted and innovative names in sports betting, MaximBet is uniquely positioned to bring a superior sports betting experience with premium fan content and events to every new market it enters.\n\"Kambi is delighted to become the exclusive online sportsbook provider to MaximBet, a company that understands the benefits of scalable sports betting technology and is committed to delivering a superior user ex...