Business
Pop Culture Icon Nicki Minaj Becomes Significant Stakeholder, Global Ambassador and Advisor to ZK International's Portfolio Company, MaximBet
WENZHOU, China, May 31, 2022 /PRNewswire/ -- ZK International Group Co., Ltd. (Nasdaq: ZKIN) ("ZKIN", "ZK International" or the "Company"), is pleased to
About this update from Zk International Group Co., Ltd
[{"type":"text","content":"WENZHOU, China, May 31, 2022 /PRNewswire/ -- ZK International Group Co., Ltd. (Nasdaq: ZKIN) (\"ZKIN\", \"ZK International\" or the \"Company\"), is pleased to announce that Nicki Minaj, the most successful female rapper of all time, entrepreneur and media mogul is bringing her artistry and influence to the world of sports betting through a multi-year, global partnership with MaximBet, a ZKIN portfolio company.\n\n \n \n \n \n \n \n\n \nZKIN has invested US$25 million into MaximBet and currently owns 16% of the company. Mr. Huang, Chairman and CEO of ZKIN stated, \"We remain committed to, and excited by, our investment in MaximBet. Competitors in the space have multi-billion-dollar market caps and we believe this investment holds tremendous upside for our shareholders that is not reflected in the current ZKIN share price\".\nNicki Minaj is recognized for disrupting the male-dominated industry of rap music and is planning to do the same with sports betting. As a significant shareholder in MaximBet, Minaj brings her style and ethos to not only illustrate the lifestyle of our brand, but also to vastly broaden its audience. This includes inviting many more women to participate in sports betting. A lifelong sports fan, Minaj will work with MaximBet on branding, merchandise, creative activations, partnerships and fan experiences to bring together entertainment, sports, celebrities and betting.\nMaximBet is currently live in the state of Colorado and is on track to launch in nine additional U.S. states and the Canadian province of Ontario, bringing MaximBet's total coverage to approximately 50% of the legal sports wagering market in North America. MaximBet is the only true lifestyle sports betting brand in the industry, rewarding players with real-life, \"money can't buy\" experiences. The ground-breaking partnership with Minaj allows the company to accentuate experiential sports betting even more by continuing to capitalize on the explosive growth of the sector. The total addressable market in the United States for online sports-betting and i-gaming is growing at 32% annually and is expected to reach US$58 billion by 2025 as confirmed by market research firm Eilers &Krejcik.\n\"I don't think I've ever been prouder of a collaboration,\" Minaj said. \"Merging business savvy power moves with my natural, creative, sexy, fun, and fashion-f...