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Zip US Launches "In You We Trust," A Brand Platform That Puts Confidence Back in Customers’ Financial Decisions

NEW YORK, February 17, 2026--Zip (ASX: ZIP), the digital financial services company offering innovative, people-centered products for everyday Americans, today announced the launch of its new brand platform, "In You We Trust", which articulates Zip’s belief in customers’ financial choices and guides how the company shows up through its products, policies, and partnerships. The platform launches with "You Trust Me?," a national campaign, developed in partnership with Majority Agency and Noble Peo

articleZip Co Ltd.February 17, 20263/company/zip-co-limited/news/zip-us-launches-in-you-we-trust-a-brand-platform-that-puts-confidence-back-in-customers-financial-decisions
Zip US Launches "In You We Trust," A Brand Platform That Puts Confidence Back in Customers’ Financial Decisions

About this update from Zip Co Ltd.

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More updates from Zip Co Ltd.

Majority AgencyNoble Peoplefinancial services companyJinal Shahcustomers