Business
Ten Alps to launch online sci
Ten Alps to launch online sci.
About this update from Zinc Media Group Plc
[{"type":"text","content":"\n RNS Number : 5788G Ten Alps PLC 03 February 2010 \n \n\n\n\nFebruary 3 2010\nTen Alps to launch online science channel Newton HD from Newcastle, with 2 years of base funding from One North East\nMultimedia factual producer Ten Alps Plc (\"Ten Alps\") has been selected, after a competitive tender by One North East, the Development Agency, to provide a pilot launch of an online science channel, global in its editorial footprint, from the UK's North East Region. \nNewton HD, the soon-to-launch online science channel, will have production funding from One North East through a contract with Ten Alps over a 2 year period. \nNewton HD aims to provide high-quality, high-end science programming, and an online space for scientists and the public to share research, ideas and discoveries. It is a project developed by Ten Alps, along with the Science Museum, the Royal Institution and the Open University. \nThe new channel will support the engagement, visibility and awareness of the national STEM agenda across the North East region. It has been developed to promote the public engagement in science and will work with Newcastle Science City to profile the world-class science that is coming from the region. \nNewton HD programmes will be made in the North East, around the UK and internationally, and distribution will follow a similar pattern. The intention is to create a strong media asset with local employment, and to enhance the competitive position of the region within the international science communities.\nThe website is currently under construction by Ten Alps, following detailed design submissions and testing, and programming is in production.\nThe business plan aims for the channel to be self-financing after the two-year pilot period, from revenue streams including programme sales, sponsorship, online advertising, content syndication and events.\nOne North East Head of Business Investment, Dr Simon Goon, said: \"The considerable rise in popularity of on-line television in recent years with highly successful innovations like You Tube and i-Player demonstrates that there is an appetite for the type of service Ten Alps provide.\n\"Newton HD will develop an on-line platform in North East England to showcase scientific endeavour aligned with Government's ambitions to raise awareness of the Science, Technol...