Press release
Zillow reveals the 10 most festive holiday towns in America
A new analysis discovers where the holiday spirit shines brightest in home listingsSEATTLE, Dec. 15, 2025 /PRNewswire/ -- Looking for a place where it's
About this update from Zillow Group, Inc.
[{"type":"text","content":"A new analysis discovers where the holiday spirit shines brightest in home listingsSEATTLE, Dec. 15, 2025 /PRNewswire/ -- Looking for a place where it's beginning to look a lot like Christmas? Zillow® has unwrapped its list of America's most festive towns: 10 places where the holiday spirit doesn't stop at Main Street, but shines through in for-sale home listings.\n \n \n \n \n \n \n \nZillow analyzed listings across the U.S. that include holiday keywords such as \"Christmas lights,\" \"Santa,\" \"holiday spirit\" and \"winter wonderland.\" The result is a roundup of towns where homeowners are clearly decking the halls and highlighting the holiday season as a selling point.\"Santa's House on Zillow always gets a lot of attention this time of year, but these towns give the big man some competition,\" said Amanda Pendleton, Zillow's home trends expert. \"They're filled with twinkling lights, community celebrations and homes where the holiday spirit shines bright all season long.\"Home shoppers eager to explore these merry markets — and see which homes fit comfortably within their budget — can turn to Zillow's BuyAbilitySM tool. This real-time affordability feature shows buyers what's truly within reach, helping keep their house hunt from freezing over.Here are the most festive holiday towns in America this year:1.) Santa Claus, Indiana Typical home value: $294,208It's no surprise that the town of Santa Claus takes the top spot. True to its name, this community embraces the season wholeheartedly. More than half of its for-sale listings reference holiday spirit (55%). Residents celebrate the season with a parade, market and light show.2.) McAdenville, North CarolinaTypical home value: $471,800Known as Christmas Town USA, McAdenville has listings that sparkle as much as its streets. With nearly 2 in 5 for-sale homes showcasing seasonal charm (37%), its longstanding light displays continue to draw big crowds each year.3.) Bethlehem, PennsylvaniaTypical home value: $344,320Bethlehem's biblical name makes it a natural Christmas destination, and nearby communities share that same holiday appeal. In Blakeslee, less than an hour's drive away, nearly one-third of for-sale listings mention the holidays (30%). Lake Harmony and Buck Hill Falls aren't far behind, with one-quarter of listings highlighting seasonal cheer (25%).4.) Breckenridge, C...