Business
Zillow Preview gains rapid momentum as dozens of new brokerages sign on
24 additional firms sign agreements, accelerating shift toward open, public pre-market listings on Zillow and TruliaSEATTLE, March 25, 2026 /PRNewswire/ --
About this update from Zillow Group, Inc.
[{"type":"text","content":"24 additional firms sign agreements, accelerating shift toward open, public pre-market listings on Zillow and TruliaSEATTLE, March 25, 2026 /PRNewswire/ -- One week after introducing Zillow Preview℠, Zillow is already seeing strong industry momentum with 24 additional brokerages signing on to bring pre‑market home listings into the open on Zillow and Trulia. These brokerages are partnering with Zillow to expand early visibility for sellers, agents and buyers at a critical moment in the home shopping journey.\n \n \n \n \n \n \n \nThis rapid adoption signals increasing demand across the industry for a more transparent, consumer-first approach to sharing pre-market listings and builds on last week's launch announcement. New partners joining Zillow Preview span the real estate ecosystem:Franchisor: Engel & VölkersBrokerage network: Leading Real Estate Companies of the World® (LeadingRE)Brokerages: SERHANT., Samson Properties, Vanguard Properties, West USA Realty, Berkshire Hathaway HomeServices (BHHS) — the franchise network owned by HomeServices of America, 54 Realty, Bastion Realty, DASH Carolina, Dwelli, ehomes, Heather & Company Realty Group, Hester Group Realtors, Joe Stockdale Real Estate, Palm Paradise Realty Group, Pemberton Real Estate, Regal Realtors, Spyglass Realty, Levi Rodgers Real Estate Group, Move Real Estate, Stephen Cooley Real Estate, Navigate Realty and Works Real Estate.These firms join initial launch partners Keller Williams, REMAX, HomeServices of America, Side and United Real Estate.Zillow Preview gives listing agents a new way to tap into Zillow's unmatched audience of 235 million average monthly unique users, nearly 2.5x the reach of the nearest competitor. Preview listings on Zillow and Trulia receive elevated placement in search results and saved-home alerts so motivated buyers can discover homes earlier. Listing agents also have an opportunity to earn more from their listings: in some cases, when a buyer who connects through a Zillow Preview listing closes with a Zillow Preferred agent, the listing agent may receive a share of the revenue Zillow earns. That fee is paid by Zillow at no additional cost to consumers or agents.\"Zillow Preview was just announced, but the signal from the industry is undeniable,\" said Jeremy Wacksman, Chief Executive Officer at Zillow. \"Brokerages and their agents want an ...