Business
Zillow launches Zillow for Warcraft®, a new way to explore World of Warcraft® homes
As player housing goes live in World of Warcraft®, Zillow® has teamed up with Blizzard Entertainment® to introduce Zillow for Warcraft®, a custom microsite that allows anyone to browse a curated collection of in-game homes from Azeroth™.
About this update from Zillow Group, Inc.
[{"type":"text","content":"As player housing debuts in Blizzard Entertainment®'s World of Warcraft, Zillow introduces a custom experience in which fans can explore in-game homes","length":154,"tagName":"p","attribs":{}},{"type":"text","content":"SEATTLE, Feb. 17, 2026 /PRNewswire/ -- As player housing goes live in World of Warcraft®, Zillow® has teamed up with Blizzard Entertainment® to introduce Zillow for Warcraft®, a custom microsite that allows anyone to browse a curated collection of in-game homes from Azeroth™.","length":276,"tagName":"p"},{"type":"text","content":"The Zillow for Warcraft experience brings Zillow's familiar home exploration into a fantasy setting. The microsite highlights a mix of player-favorite housing creations and early looks at Blizzard-built homes inspired by iconic Warcraft styles, such as Stormwind townhouses and Horde-influenced bungalows. Select homes are featured with a Showcase™-inspired experience, including 3D Home® tours and SkyTour-style visuals, offering an immersive way to explore standout designs.","length":480,"tagName":"p"},{"type":"text","content":"With millions of players worldwide, World of Warcraft has one of gaming's most enduring and passionate communities — one that has been asking for player housing for close to two decades. On the cusp of the game's next expansion, Midnight, which launches globally on March 2, players' dreams of homeownership in Azeroth have now come true.","length":350,"tagName":"p"},{"type":"text","content":""Player housing is a milestone moment for the World of Warcraft community, and we wanted to honor it in a way that felt authentic and unexpected," said Beverly W. Jackson, vice president of Brand and Product Marketing at Zillow. "Zillow exists at the center of how people think and talk about home, and gaming has become another powerful expression of that. This collaboration brings two worlds together, celebrating home as both a place to belong and a place to escape into something that feels honest and personal."","length":537,"tagName":"p"},{"type":"text","content":"Zillow taps into years of player anticipation by bringing a familiar way to explore homes from a fantasy world that players have long called home. As part of the collaboration, World of Warcraft players can unlock in-game items, including a Zillow-inspired doormat.","length":265,...