Press release
More than 50 brokerages adopt Zillow Showcase as go-to tool for listing marketing innovation
Top brokerages across the U.S. embrace Zillow's next-gen listing experience to help agents win more listings and sell homes faster SEATTLE, Sept. 30, 2025
About this update from Zillow Group, Inc.
[{"type":"text","content":"\n Top brokerages across the U.S. embrace Zillow's next-gen listing experience to help agents win more listings and sell homes faster\n \n \n SEATTLE, Sept. 30, 2025 /PRNewswire/ -- Zillow® today announced a major milestone in the expansion of its flagship listing marketing experience, Zillow Showcase℠: more than 50 agreements signed with brokerages and franchisors since the product launched in 2023. The partnerships — spanning leading national brands, regional powerhouses and innovative independents — reflect broad industry recognition that Showcase gives agents and sellers a measurable edge in today's housing market.\n \n \n \n \n \n \n \n These partnerships give tens of thousands of agents access to Showcase, a premium listing experience built to help homes stand out on Zillow and convert online attention into real-world results. The milestone marks accelerating adoption and momentum as brokerages prioritize digital marketing strategies that deliver value to their agents and sellers alike.\n \"Fifty enterprise partnerships is more than a milestone. It's a strong signal that Showcase is becoming a new standard in listing marketing,\" said Bobbi Jo Price, Vice President of Agent Sales at Zillow. \"Brokers are choosing Showcase because it helps their agents win, grow and deliver for their clients.\"\n For agents, Showcase is delivering. Agents who use Showcase on more than half of their listings are winning 30% more listings than similar agents who use it less frequently.1 By offering Showcase at scale, brokerages are giving their agents a marketing advantage that helps them secure more listings and generate stronger results once those homes are on the market.\n \n A growing list of industry leaders Zillow's Showcase enterprise partnerships include major names in residential real estate, including:\n \n \n \n \n Howard Hanna\n \n — the nation's largest privately held real estate brokerage — and the fifth largest brokerage in the country — offers Showcase to its agents to help them deliver stronger results for their sellers.\n \n \n \n Berkshire Hathaway HomeServices\n \n — through an agreement supporting its franchise network, Berkshire Hathaway HomeServices rolled Showcase out to agents across their U.S. network last month to help them differentiate listings and elevate their digital marketing.\n \n The Agency — The Agency, a g...