Sports

Boston and Seattle are playing for a trophy, and a home value boost might follow for the winner

Football fans in Seattle and Boston know that winning the season's biggest game this weekend comes with bragging rights, a parade and gaudy championship rings. A new Zillow® analysis finds that homeowners in the winning metro area may also get an unexpected bonus: stronger home value growth in the year that follows.

articleZillow Group, Inc.February 3, 20264/company/zillow-group-inc-class-c/news/boston-and-seattle-are-playing-for-a-trophy-and-a-home-value-boost-might-follow-for-the-winner
Boston and Seattle are playing for a trophy, and a home value boost might follow for the winner

About this update from Zillow Group, Inc.

[{"type":"text","content":"Zillow data shows championship markets usually beat national home value growth in the year after winning football's biggest game","length":132,"tagName":"p","attribs":{}},{"type":"list","items":[{"val":[{"type":"text","content":"In 13 of the past 20 years, the metro area that won the professional football championship saw home values grow faster than the U.S. average in the year that followed, according to the Zillow Home Value Index.","length":209,"tagName":"p"}]},{"val":[{"type":"text","content":"On average, the typical home in a championship market gained $4,437 more than the typical U.S. home in the year after the win.","length":126,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":335,"olType":false},{"type":"text","content":"SEATTLE, Feb. 3, 2026 /PRNewswire/ -- Football fans in Seattle and Boston know that winning the season's biggest game this weekend comes with bragging rights, a parade and gaudy championship rings. A new Zillow® analysis finds that homeowners in the winning metro area may also get an unexpected bonus: stronger home value growth in the year that follows.","length":359,"tagName":"p"},{"type":"image","alt":"Seattle and Boston's housing markets, by the numbers","displaySize":"","headline":null,"caption":"Seattle and Boston's housing markets, by the numbers","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":164,"url":"https://media.zenfs.com/en/prnewswire.com/cd674dece9e08cf68b3cf5397e6041b6"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/1fVcqIC1m5diD7sgIVZgBQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI4OTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/cd674dece9e08cf68b3cf5397e6041b6","width":400,"height":164}},"href":"https://mma.prnewswire.com/media/2875581/Seattle_vs_Boston.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Over the past 20 years, home values in the metro area that wins the professional football championship have grown an average of $4,437 more than the national market in the year after the confetti falls. Over that span, the winning city's housing market has beaten the U.S. average 13 times — Philadelphia's lead seems safe with about a month to go, but then again, so did 28-3 with about a quarter to go.","length":412,"tagName":"p"},{"type":"text","content":""While this is a fun trend, it&#39...

More updates from Zillow Group, Inc.

Zillowfootball championshipBostonhome valuesprofessional football championship