Business
What to Expect and BabyCenter Launch Innovative Baby Registry Builder Tool
Everyday Health Group’s Pregnancy & Parenting Division Simplifies Registry Creation Experience Across Popular Retailers, Including Amazon, buybuy BABY®,
About this update from Ziff Davis, Inc.
[{"type":"text","content":"\nEveryday Health Group’s Pregnancy & Parenting Division Simplifies Registry Creation Experience Across Popular Retailers, Including Amazon, buybuy BABY®, Target, and More\n\n NEW YORK--(BUSINESS WIRE)--\nWhat to Expect and BabyCenter, part of the Everyday Health Group Pregnancy & Parenting (EHG P&P) platform, have launched Registry Builder, a first-of-its-kind tool designed to simplify the baby registry creation process.\n\n“Considering how tiny they are, new bundles of joy need bundles of stuff—even before they’re delivered into your eager arms,” said Heidi Murkoff, the creator of What to Expect. “Sorting through lists, reviews, product features and designs, and loading up a registry cart can be incredibly exciting (everything’s so cute!), but also incredibly overwhelming (everything’s so expensive!). With our new What to Expect baby registry builder, we’re here to help a mama out, holding parents’ hands as they navigate the big world of baby gear.”\n\nWith a global network of digital platforms and online communities that reach millions of families around the world, including 91% of first-time expecting moms, the EHG P&P platform has a treasure trove of consumer insights that were tapped to support the development of the Registry Builder. While 85% of moms-to-be will create a baby registry, 33% find the process overwhelming. EHG P&P designed the Registry Builder to simplify and support a stress-free registry creation experience.\n\nThe Registry Builder, which can be found on What to Expect and BabyCenter sites and apps, incorporates a simple quiz to identify and recommend those baby registries that best meet users’ needs. It provides users with a personalized checklist of baby ‘must-haves’ alongside buying guides curated by expert editorial teams. In addition to creating and updating registries with ease, users can also connect multiple baby registries in the Registry Builder tool, and share out a single link that enables friends and family to shop across those registries.\n\n“The launch of Registry Builder underscores our commitment to innovation and serving the changing needs of today’s expecting parents,” said Heidi Cho, EVP and General Manager of Everyday Health Group Pregnancy & Parenting. “At any given time, we have access to the largest group of pregnant women and new parents anywhere in the world, and our research show...