Business
Everyday Health Group Pregnancy & Parenting Expands Global Reach with Acquisition of Emma’s Diary
Leading UK pregnancy resource Emma’s Diary is included in Lifecycle Marketing’s portfolio of parenting brands NEW YORK--(BUSINESS WIRE)-- Everyday Health
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[{"type":"text","content":"\nLeading UK pregnancy resource Emma’s Diary is included in Lifecycle Marketing’s portfolio of parenting brands\n\n NEW YORK--(BUSINESS WIRE)--\nEveryday Health Group Pregnancy & Parenting (EHG P&P), a division of the Everyday Health Group, announced today that it has acquired Buckinghamshire-based Lifecycle Marketing Ltd. As part of the acquisition, UK pregnancy and parenting brand Emma’s Diary will join EHG P&P’s global network of digital platforms and online communities, expanding the company’s worldwide presence and enhancing its leading market position.\n\nFounded in 1991, Emma’s Diary provides pregnant women and new parents with information and support from pregnancy to birth and beyond. A market-leading channel in the UK mother and baby sector, its multi-channel digital resources, including a top-rated parenting app, reach over 90% of the pregnancy audience in the UK.\n\n“I am thrilled to kick off the new year by welcoming the Lifecycle Marketing brands to our parenting portfolio,” said Heidi Cho, EVP and General Manager of Everyday Health Group Pregnancy & Parenting. “The Lifecycle management team shares our commitment to providing parents with best-in-class pregnancy and parenting information and has built one of the UK’s most trusted brands in the category. With Emma’s Diary on board, we are well poised to further enhance our positive impact on families around the globe.”\n\nHome to BabyCenter and What to Expect, EHG P&P is ranked the UK’s #1 Family & Parenting platform by Comscore and is trusted by millions of families worldwide with global properties in seven languages across six continents. The acquisition of Emma’s Diary marks an expansion of EHG P&P’s portfolio of iconic pregnancy and parenting brands.\n\n“We are delighted to become part of the Everyday Health Group’s Pregnancy & Parenting family. At Lifecycle Marketing our vision has always been focused on delivering support and reassurance to new parents through our extensive content and vast social communities, whilst delivering market-leading campaigns for our brand partners. EHG P&P has recognised these synergies and together we look forward to evolving and growing our multi-channel programme for the benefit of both parents and our partners,” says Nick Watts, Managing Director of Lifecycle Marketing.\n\nThe acquisition of Lifecycle Marketing will also add con...