Business
Zeta’s AI Agents Fuel Holiday Records: Platform Usage Up 153% as AI Activity Grows 25x YoY
NEW YORK, December 03, 2025--Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced record performance for its platform during the holiday shopping weekend—the pivotal shopping period from Thanksgiving through Cyber Monday. Platform usage surged 153% year-over-year (YoY), Zeta’s AI agent activity increased 25x YoY, and uptime remained 100%, as enterprise brands relied on Zeta to power their most critical messages of the year. The gains reflect accelerating adoption of Zeta’s agentic A
About this update from Zeta Global Holdings Corp.
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