Business
Euskaltel brings Virgin brand to Spain
Euskaltel brings Virgin brand to Spain.
About this update from Zegona Communications Plc
[{"type":"text","content":"\n \nRNS Number : 6913C Zegona Communications PLC 12 February 2020 \n\nNOT FOR DISTRIBUTION, PUBLICATION OR RELEASE, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO OR FROM THE UNITED STATES OR TO ANY US PERSON, CANADA, AUSTRALIA, JAPAN, THE REPUBLIC OF SOUTH AFRICA OR ANY MEMBER STATE OF THE EUROPEAN ECONOMIC AREA (OTHER THAN SPAIN) OR ANY OTHER JURISDICTION IN WHICH THE DISTRIBUTION, PUBLICATION OR RELEASE WOULD BE UNLAWFUL.\n \n \nZEGONA COMMUNICATIONS PLC (\"Zegona\")\n \nLEI: 213800ASI1VZL2ED4S65\n 12 FEBRUARY 2020\n \nEUSKALTEL BRINGS VIRGIN BRAND TO SPAIN\n· Virgin brand key component of plan to expand into 85% of Spain where Euskaltel is not present today\n· Virgin is well known in Spain and used by more than 15 million telecoms customers worldwide\n· Combination of Euskaltel's technical capabilities and Virgin's powerful brand will drive the creation of a leading national operator\n \nZegona is pleased to announce that Euskaltel today has signed a trademark licence agreement to use the Virgin brand in Spain to drive its National Expansion strategy. Zegona is the largest shareholder of Euskaltel, owning more than 20% of the company.\n \nZegona was established in 2015 by former Virgin Media executives Eamonn O'Hare and Robert Samuelson. Zegona's long-standing relationship with the Virgin Group facilitated discussions for Euskaltel to use the well-known Virgin brand for its national expansion across Spain.\n \nThe signing of this agreement represents a major milestone for Euskaltel. With improved wholesale access agreements already signed in December 2019, Euskaltel now has all the key elements required for its National Expansion strategy. Virgin will take Euskaltel into the 85% of the Spanish market where it is not present today. This will enable customers in these regions to benefit from great value, high quality quad-play services, leveraging Euskaltel's existing advanced capabilities. Using the Virgin brand will accelerate growth in this untapped market for Euskaltel.\nVirgin is one of the world's most recognised and respected brands and has over 75% consumer awarenes...