Press release
Zebra Technologies Named a Major Player in IDC MarketScape for Retail Price Optimization Solutions
Company also a Leader in IDC MarketScapes for Rugged Mobile Devices and Rugged Tablet and PC LINCOLNSHIRE, Ill.--(BUSINESS WIRE)-- Zebra Technologies
About this update from Zebra Technologies Corporation
[{"type":"text","content":"\nCompany also a Leader in IDC MarketScapes for Rugged Mobile Devices and Rugged Tablet and PC\n\n\n LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--\nZebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced it has been named a Major Player in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2025 Vendor Assessment report. The company has also been recognized as a Leader in the IDC MarketScape: Worldwide Rugged Mobile Devices 2025-2026 Vendor Assessment and the IDC MarketScape: Worldwide Rugged Tablet and PC 2025-2026 Vendor Assessment reports. Zebra’s solutions are being featured this week at NRF 2026: Retail’s Big Show in Booth #3303 at the Javits Convention Center in New York City.\n\n\nZebra believes this recognition for the company’s retail price optimization solutions showcases its ability to empower organizations with advanced AI-driven tools for pricing and markdown strategies along with demand forecasting. These tools enable retailers to enhance profitability, streamline workflows, and meet customer demands in an ever-evolving retail landscape.\n\n\nAccording to the IDC MarketScape for Retail Optimization, “The machine learning-driven solution enables Zebra to determine the best timing for markdowns and to optimize both markdown and promotion pricing based on sales performance, inventory levels, and metrics across channels. This data-driven approach improves margins and sell-through by aligning price changes closely with true product demand. Margin improvement can be realized by forecasting and predicting price change effects based on each product's life cycle, launch date, exit date, and location. This gives retailers better decision-making and measurable improvements in profitability.”\n\n\nZebra’s Workcloud Demand Intelligence Suite, part of its award-winning software portfolio, plays a pivotal role in enabling retailers to respond dynamically to shifting market conditions. By leveraging AI-powered analytics, Zebra helps businesses achieve higher profitability and operational efficiency while maintaining customer-centric agility.\n\n\nAs organizations face increasing pressure to adapt to rapid digital transformation, market complexities and supply chain disruptions, the report underscores Zebra’s critical role in ena...