Press release
Zebra Technologies Extends Partnership with National Football League
Company continues to fuel Next Gen Stats as the Official Real Time Location Solutions Provider of the NFL LINCOLNSHIRE, Ill.--(BUSINESS WIRE)-- Zebra
About this update from Zebra Technologies Corporation
[{"type":"text","content":"\nCompany continues to fuel Next Gen Stats as the Official Real Time Location Solutions Provider of the NFL\n\n LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--\nZebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced the renewal of its partnership with the National Football League, extending Zebra’s role as the Official Real Time Location Solutions Provider of the NFL through at least the 2025 football season.\n\nMore details of the partnership will be discussed during the Zebra Super Bowl press conference on Wed., Feb. 8 at 3:30pm MT in Room 301C of the Super Bowl LVII Media Center in the Phoenix Convention Center in Phoenix, Arizona. The panel will feature NFL Executive Vice President of Football Operations, Troy Vincent and Zebra’s Senior Vice President of Integrated Marketing and Channels, Rob Armstrong.\n\nSince 2015, Zebra has worked with the NFL on an innovative player and ball tracking solution, helping to enable a new era of football data and analytics known as NFL’s Next Gen Stats. Utilized by broadcasters, fans, coaches, and players alike, the information enhances all facets of the NFL ecosystem. For example, Next Gen Stats improves the fan experience with engaging new insights about individual and team performances, allowing fans to understand the action on the field in a way never possible before. The data is also utilized by coaches to better prepare for games, the League Office to better study the impact of rule changes, and in many other ways around the NFL.\n\n“We are excited to extend our relationship with Zebra Technologies, allowing us to utilize their best-in-class capabilities to capture data which enable next generation data insights and expanded visibility into every NFL game,” said Matt Swensson, Senior Vice President, Product and Technology, National Football League. “Together, we are continuing to advance the League’s commitment to innovation and improving all facets of our sport while providing our fans incredible insight into the game they love.”\n\nIn addition to tracking every football, Zebra MotionWorks™ tracking solution captures the real-time location data, speed, acceleration and other metrics of every player for every play on every inch of the football field. Sensors throughout each NFL stadium...