Press release
Zebra Technologies Empowers Retail Frontline Operations with Advanced AI-Powered Solutions
Explore the Modern Store powered by AI at NRF 2026, hosted by Zebra together with leading retailers and innovative solution partners LINCOLNSHIRE,

About this update from Zebra Technologies Corporation
[{"type":"text","content":"\nExplore the Modern Store powered by AI at NRF 2026, hosted by Zebra together with leading retailers and innovative solution partners\n\n\n LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--\nZebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will showcase its latest AI-driven hardware, software, and services at NRF 2026: Retail’s Big Show. Zebra’s solutions will be featured in Booth #3303 from Jan. 11–13, 2026 at the Jacob K. Javits Convention Center in New York City.\n\n\nAs retailers navigate a competitive landscape, they face growing pressures to meet rising consumer expectations while addressing operational inefficiencies. Zebra’s 2025 Global Shopper Study reveals that almost 80% of consumers value seamless, connected shopping experiences online and in-store, and 89% of frontline associates say they could serve customers better with access to advanced technology. At NRF 2026, Zebra will showcase how it is empowering retailers with new solutions that integrate AI, automation, and real-time data capture.\n\n\nIntroducing the TC501 and TC701 handheld mobile computers\nThese ultra-rugged, AI-native devices feature the industry’s first AMOLED display, which provides brighter, more power-efficient visuals at a lighter weight and the industry's first scan engine with color imaging for even faster, more accurate data capture from any surface.\n\n\nEquipped with Qualcomm® Dragonwing™ Q-6690 processors, these next-generation Wi-Fi 7 and 5G devices provide wide-band connectivity and location awareness for the frontline. By leveraging UHF RFID and Impinj Gen2x extensions, the new TC501 and TC701 provide advanced visibility and security of critical data, especially in challenging enterprise environments.\n\n\nThe intelligence in these new connected frontline solutions is powered by Zebra’s Frontline AI Suite, which consists of the following key components:\n\n\nFrontline AI Enablers: Building the Foundation for Retail AI\nAt the core of Zebra’s AI strategy are its Frontline AI Enablers, a suite of on-device AI models and APIs that empower developers to build enhanced applications. By processing data where it is captured, recognizing products, reading texts, and scanning many barcodes at once, these tools reduce latency, enhance accuracy, and support faster decisio...