Business
Zalemark (ZMRK) Brings New Color to the World of Jewelry Design in a Unique, Licensing Agreement With Crayola
Zalemark (ZMRK) Brings New Color to the World of Jewelry Design in a Unique, Licensing Agreement With Crayola.
About this update from Zalemark Holding Co., Inc.
[{"type":"text","content":"\nLOS ANGELES, Oct. 21, 2014 (GLOBE NEWSWIRE) -- Zalemark (OTC:ZMRK), a jewelry and product design, manufacturing and branding company has entered into a licensing agreement with Crayola, a brand whose products have inspired creative expression in children for more than 110 years.\n\n \n \n \n \n \n \n \n\n \n \n \n \n \n \n \n \n \n \n\n\n\tZalemark will develop a new jewelry line for Crayola that reflects the image and colorful personality of the Crayola brand. The collection will promote \"Crayola Colors,\" to celebrate unique expression through color and enhance color classifications within the market. The new collection will be available beginning 2015.\n\n\tZalemark will design both fashion jewelry and high-end, fine jewelry for the line to extend the company's brand and color classifications throughout the jewelry market. Crayola Colors will be featured in fun, interesting, and modern designs primarily aimed at all ages; specifically targeting kids, tweens, teens and adults. The packaging will have the Crayola look and branding, and the product will be distributed through both Zalemark's extensive distribution channels, as well as through Crayola's national distribution channels.\n\n\tZalemark's Chairman Emeritus, Steven Zale states, \"The ability to capture a brand and articulate it through design while remaining on the cutting edge of fashion is a Zalemark core strength. This new jewelry line offers us an unprecedented opportunity to work with a unique company like Crayola on a project that will fuse a true color brand into a category that is known for color.\"\n\n\t\"At Crayola, we are all about color and giving kids innovative and relevant products that spark creativity,\" said Warren Schorr, vice president of licensing for Crayola. \"We know kids love fashion and expressing their unique style, which made a partnership with Zalemark a great fit for us.\"\n\n\tAbout Crayola - Crayola LLC, based in Easton, Pa. and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Cray...