Business
Zalemark, Super Bell Ink Manufacturing Agreement
Zalemark, Super Bell Ink Manufacturing Agreement.
About this update from Zalemark Holding Co., Inc.
[{"type":"text","content":"Majors Market\nDevelopments\n\nZalemark, Super Bell Ink\nManufacturing Agreement\n\nBy Michelle Graff \n\[email protected]\n\n \n\nMARCH 8, 2016\n\nhttp://www.nationaljeweler.com/majors/market-developments/3994-zalemark-super-bell-ink-manufacturing-agreement\n\nLos Angeles--Zalemark Holding Company is deepening its\npartnership with Super Bell, tapping the manufacturer to make all its jewelry\nand moving into the Super Bell offices in downtown Los Angeles. \n\nIn a news release distributed recently, the two companies\nannounced that they have signed a strategic brand manufacturing, distribution\nand fulfillment support agreement. \n\nZalemark Chairman Emeritus Steven Zale said Monday that\nunder the agreement, his company will continue to work out the licensing\nagreements for the brands, design the jewelry and its packaging, and create the\nmarketing plans.\n\nSuper Bell will manufacture Zalemark’s brands--the company\nmakes its jewelry in Panyu, China--and handle the distribution to independent\njewelers. (Zalemark will continue to do distribution to the major\nretailers.) \n\nAlso, on April 1, Zalemark will relocate from its current\nheadquarters in Sherman Oaks, Calif. to downtown Los Angeles, where it will\nshare the 20th floor of the City National Bank building with Super Bell. \n\nHowever, Zale said it is not a merger or an acquisition, as\nSuper Bell is not buying Zalemark. He described instead as a\n“quasi-consolidation,” a joint agreement to “combine our parallel paths to\nsupport the ailing independents.” \n\nHe said the agreement developed from discussions he’s had\nwith Super Bell President and CEO Lo Huang about what can be done to help\nindependent jewelers in the U.S. \n\n The conclusion they reached is that the independents need\nwell-positioned brands to drive traffic from the Internet into their stores.\nThis agreement, Zale said, will allow his company to focus on creating\n“extensive” marketing campaigns for its brands while handing off functions such\nas customer service, shipping and receiving to Super Bell.\n\nZalemark’s brands include Demeter, Crayola, and\nMars/M&M’s. \n\nZale said they plan to roll out a new Demeter line at JCK\nLas Vegas and announce a new celebrity face for the brand (i...