DIVAS CHOICE -long awaited brand to launch this Fall 2012

For Immediate Release

August 3, 2012

Sherman Oaks, CA -Zalemark Holding Company, Inc. (Publicly Traded ZMRK) will launch the long awaited trademarked brand, DIVAS CHOICE™ for Fall2012.  “This particular brand will have a unique finish not found in the market today”, states Steven Zale, the Chief Designer for Zalemark Holding brands.  Raffi Raz, Zalemark’s manufacturing partner states, “Steven has put his creative genius at work on this fabulous collection”. Crafted in fine silver and embellished with natural gemstones exhibits an organic freeform design, with a luxurious Jungle to Urban feel. 

This highly anticipated launch reflects Zalemark’s direction back to core designing, which has been a successful formula in the past.

About Steven Zale-Steven Zale has spent nearly 30 years designing fine jewelry with a passion for creating designs that “make a statement.” Known as the designing and marketing force behind many of the most popular and prominent brands and celebrities in the world today, his timeless, rich designs reflect uniqueness, craftsmanship and attention to detail that have earned him the most prestigious awards worldwide and recognition as one of today’s top designers. Some of his accolades and awards include 2009-2012 U.S. Commerce Design Awards, 2008 Forbes Designer of the Year and two DeBeers “Designer of the Year” awards. Steven’s Designs has been published in some of the most influential publications worldwide including Vogue, Harper Bazaar, JCK, Lustre, In Style, Seventeen, JQ, Cosmopolitan, Modern Jeweler, Jewelry Couture, Millionaire, Valley, Trends & Colours, Engagement Magazine, Fine Interiors, & DuPont Registry.

About Zalemark Holding Company Inc.- headquartered in Sherman Oaks, CA, is a leading jewelry branding, design and manufacturing company, and is a proud sponsor of the international not-for-profit children's organization Operation Smile. (www.Operationsmile.org) The Company is publicly traded on the OTC under the symbol ZMRK. (www.zalemark.com) .