Business
YY Group Expands into Egypt's USD 20 Billion Hospitality Market
YY Group Holding Limited (NASDAQ: YYGH) ("YY Group" or the "Company"), a global leader in on-demand workforce solutions and integrated facilities management (IFM), today announced its strategic expansion into the Egyptian market. This milestone marks the Company's continued growth within the Middle East and North Africa (MENA) region, building upon its successful operations in the United Arab Emirates (UAE).
About this update from Yy Group Holding Limited
[{"type":"text","content":"YY Group scales its MENA presence, introducing AI-driven workforce solutions to Egypt's booming tourism sector.","length":115,"tagName":"p","attribs":{}},{"type":"text","content":"SINGAPORE, Jan. 5, 2026 /PRNewswire/ -- YY Group Holding Limited (NASDAQ: YYGH) ("YY Group" or the "Company"), a global leader in on-demand workforce solutions and integrated facilities management (IFM), today announced its strategic expansion into the Egyptian market. This milestone marks the Company's continued growth within the Middle East and North Africa (MENA) region, building upon its successful operations in the United Arab Emirates (UAE).","length":475,"tagName":"p"},{"type":"image","alt":"YY Group Logo (PRNewsfoto/YY Group Holding Limited)","displaySize":"","headline":null,"caption":"YY Group Logo (PRNewsfoto/YY Group Holding Limited)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":162,"url":"https://media.zenfs.com/en/prnewswire.com/35601fbe4a173c6a96fed74813f2ca4c"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Qz2BQMw9MfsIpgfwIqkF6g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTI4NjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/35601fbe4a173c6a96fed74813f2ca4c","width":400,"height":162}},"href":"https://mma.prnewswire.com/media/2782175/YY_Group_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The expansion comes as Egypt's tourism sector achieves historic highs. According to the State Information Service (SIS), Egypt welcomed nearly 19 million tourists in 2025, a 21 percent increase compared to 2024. This surge has fueled the hospitality sector, with industry research valuing the market at approximately USD 20 billion in 2025 and forecasting steady growth through 2030.","length":387,"tagName":"p"},{"type":"text","content":"The Company has appointed Mr. Ramy Attia as Country Director for Egypt. Mr. Attia previously delivered an outstanding performance in the UAE market, where he was instrumental in scaling operations and securing key hospitality partnerships. In his new role, he will oversee the deployment of the YY Circle platform to support hospitality operators as Egypt pursues its long-term tourism growth objectives.","length":404,"tagName":"p"},{"type":"text","content":""Following the exceptional growth of our UAE operations, expanding...