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YOURWAY CANNABIS BRANDS ANNOUNCES MULTI-YEAR EXCLUSIVE LICENSING AGREEMENT WITH AIRO BRANDS INC.
YOURWAY CANNABIS BRANDS ANNOUNCES MULTI-YEAR EXCLUSIVE LICENSING AGREEMENT WITH AIRO BRANDS INC..

About this update from Yourway Cannabis Brands Inc.
[{"type":"text","content":"\n\n\n\nYOURWAY CANNABIS BRANDS ANNOUNCES MULTI-YEAR EXCLUSIVE LICENSING AGREEMENT WITH AIRO BRANDS INC.\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\nYOURWAY CANNABIS BRANDS ANNOUNCES MULTI-YEAR EXCLUSIVE LICENSING AGREEMENT WITH AIRO BRANDS INC.\nPR Newswire\nVANCOUVER, BC, Feb. 15, 2022\n\n\n\nAgreement establishes YourWay as the exclusive Airo Brands cannabis licensee in ArizonaA best-selling, national brand bolsters YourWay's partner portfolio,positioning YourWay as a leading consumer-centric cannabis house of brands\n VANCOUVER, BC, Feb. 15, 2022 /PRNewswire/ - YourWay Cannabis Brands Inc. (CSE:YOUR) (OTC:YOURF) (FSE:HOB) (the \"Company\" or \"YourWay\"), a multi-state and consumer-centric House of Brands committed to redefining the way consumers and cannabis brands interact, today announced it has entered into an exclusive multi-year licensing agreement (the \"Agreement\") with Airo Brands, Inc. (\"AIRO\"), a multi-state consumer packaged goods company focused on proprietary inhalation products. Under the terms of the Agreement, the Company has exclusive right and license to manufacture, produce, promote, distribute, and sell certain popular AIRO products in Arizona, including the AIROPro®, AIROSport™, and AIROX®, featuring formulations from AIRO's Strain Series, Artisan Series, and Live Flower Series, plus additional products. \n\n\nThe Agreement represents another opportunity for growth acceleration as the Company continues to expand its offerings, positioning YourWay as a leading consumer-centric cannabis company.\n\"We are excited to announce a brand partnership with AIRO, a company well known for their high-quality products and premium inhalation experiences, and look forward to growing the category in Arizona and seeing the brand become accessible to a broader consumer base,\" said Jake Cohen, Chief Executive Officer of YourWay. \"We remain focused on executing against our three-pronged 'House of Brands' strategy of owned, partner and white label brands, and creating s...